Sue Media

When we build websites, we often think of creating a “call to action” for the user and enticing them to follow certain links on a page.

One person has done a little empirical research to figure out how the language of those calls to action impact the click-through rates of the associated links.

In short, more forceful language seems to create higher click-through rates.

So, we’re hungry and you should buy us lunch. Now. Let’s go.