Professor Voices » Apple http://blogs.bu.edu/professorvoices Opinions and views by Boston University experts Tue, 08 Nov 2011 17:10:33 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 Apple overtakes Google as world’s most valuable brand http://blogs.bu.edu/professorvoices/2011/05/09/apple-overtakes-google-as-worlds-most-valuable-brand/ http://blogs.bu.edu/professorvoices/2011/05/09/apple-overtakes-google-as-worlds-most-valuable-brand/#comments Mon, 09 May 2011 14:39:15 +0000 Jo Breiner http://blogs.bu.edu/professorvoices/?p=1553 The following Boston University marketing professors, from the School of Management, are available to offer commentary and perspective on a new report stating the Apple is now the world’s most valuable brand with a value of $153 billion.

Susan Fournier is an associate professor of marketing and an expert in brands and brand strategies. She can be reached at 617-353-2773, fournism@bu.edu

Frederic Brunel is an associate professor of marketing and an expert in brand & product management and consumer behavior & decision-making processes. He can be reached at 617-353-4609, brunel@bu.edu


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