A group of former college athletes have sued the NCAA for a percentage of the money that the NCAA and colleges make from TV networks and videogame makers. The plaintiffs say the NCAA conspires with its business partners to fix the price of an athlete’s image at zero. A federal judge is currently deciding whether to make the case a class action.
EA Sports, a video game company, got caught in the middle of the NCAA lawsuit because of its NCAA football video game. The game, which many of you may be familiar with, closely resembles real game play, including the likeness of many college players. As students, under NCAA rules they are not entitled to get paid for anything related to their sports. EA Sports recently settled with the students for an undisclosed amount. More interestingly, they decided to stop making the game. It seems it wasn’t worth it for the gaming company because without the authentic athletes, the game wouldn’t be up to the company’s standard.
Click here for more on the case. Should college students own their own images for sports?