May 9, 2012 at 1:19 pm
On Wednesday, May 2, the Social Media Communicators group met to discuss some of the latest in social communications.
Pinterest
As Pinterest membership continues to grow, some SMC members have asked if it will work for their marketing efforts. Among the BU communicators adopting Pinterest:
- Dean of Students: Kat Hasenauer pointed us to Kenn Elmore’s page, which will be used during orientation to curate the presentation topics on the fly. Each presenter will be “pinned” with their name, office, and one key takeaway: “My advice to you as a freshman.”
- Student Activities Office: Melissa Grove helps to curate SAO’s Pinterest account as a resource for students. Boards help students with event planning and ideas, as well as fun boards like “We Love Scarlet.” They are also following other schools to see how they’re using the tool. They plan to increase their efforts on the platform over the summer with the help of student workers.
- College of Communication: Though COM’s Pinterest may soon be targeted to only the Photojournalism program, Paul Kresge admitted that they wanted to experiment with the platform because “it was there and it was something new” (a sentiment that felt common across the room). Paul also pointed to their Springpad account, recently set up by the company’s ambassadors, which pulls in richer data, including Google Maps and Yelp reviews, which may make guides for students more useful.
Overall, the feeling about Pinterest seemed to be 1) it’s caught our attention because of the user base growth & news, 2) it may not be a tool for every department, but it’s worth experimenting with for now, and 3) the best use case so far seems to be to provide useful information & guides for students. One person pointed to Drake University’s Pinterest as a great example of a higher ed institution using the tool well.
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By Jenny Mackintosh
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Posted in Meetings, Social Media Communicators, Uncategorized
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Tagged CAS Presents, Class of 2016, Commencement, Google Plus, Groups at Universities, Meetings, Pinterest, Social Media Communicators, Springpad
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January 20, 2012 at 10:22 am
Recently, we’ve been talking with a few Communicators who want to know more about how Facebook determines what shows up in the News Feed when users log in. You may have noticed a feature called “Highlighted Stories,” which looks like this:
These stories are Facebook’s way of inferring what content users would most like to see when they first log in. Facebook explains the formula they use to decide which posts appear:
We determine whether something is a highlighted story based on lots of factors, including your relationship to the person who posted the story, how many comments and likes it got, what type of story it is, etc. For example, a friend’s status update that might not normally be a highlighted story may be highlighted after many other friends comment on it.
Facebook Help Center: What is a highlighted story?
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By Jenny Mackintosh
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Posted in Facebook, How-To's, Social Media 101
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Tagged comScore, Facebook, Facebook Help Center, Facebook Insights, Highlighted Stories, How-To's, Inside Facebook, News Feed
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December 9, 2011 at 5:39 pm
On December 6, the Social Media Communicators met to discuss the use of QR codes, the emergence of Google+, and techniques for managing social media channels. The Public Relations team unveiled their new website, which includes a social media directory for schools, departments, and student groups.
Social Media Directory
Tom Testa, AVP of Public Relations, presented the new PR website, designed to house comprehensive faculty profiles, news releases and a directory of Boston University social media channels, among other services. Communicators should contact Mary Tunney to list their accounts.
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By Jenny Mackintosh
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Posted in Google Plus, Meetings, Social Media Communicators
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Tagged Administration, Admissions, Alumni, BU on Google+, College of Arts and Sciences, CoTweet, Dean of Students, Development, Google, Google Hangouts, Google Plus, Howard Thurman Center, Interactive Design, New website, Online Giving, Public Relations, QR Codes, School of Management, School of Medicine, School of Public Health, Social Media Communicators, Social media directory, Social Media Management, Tweue
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October 21, 2011 at 5:01 pm
On Monday, I had the pleasure of hearing from social-media guru, Chris Brogan, at the Public Relations Society of America (PRSA) National Conference in Orlando, FL. Speaking to a room full of public relations professionals, Chris talked a lot about creating engaging content which leads to buzz. One piece of important advice he gave was nothing new, but still crucial to gaining any audience’s attention: Stories about people are the most successful. Very few products are amazing, but how they can make people feel is often times much more amazing. Before ending his presentation he gave the audience a “TO DO” list that really encapsulated the essence of his presentation:
1.) Shine your light: Once you master a skill or a task, move on and share that aptitude with a different account team or your co-workers. Everyone wins when you learn from each other.
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By Rebecca Loya
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Posted in Conferences & Events
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Tagged Chris Brogan, Keynotes, Presentations, PRSA, PRSA National Conference, Public Relations, Public Relations Society of America
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October 21, 2011 at 2:34 pm
On Tuesday, October 18, the Social Media Communicators group met to discuss the latest efforts in social media marketing at BU. Based on questions that came in beforehand, we focused first on blogs and then on location-based services, and then opened up the floor for a broader discussion.
We asked attendees about progression of their blogging efforts, and the sentiment from many was that groups are moving away from blogging due to time constraints and management. BU Dining Services said they had recently taken to Tumblr, as it easily allows them to post pictures and other shorter pieces of content. Admissions brought up their new blog, which allows them a way to provide more information to prospective students. PR mentioned that one of their latest blogs, Professor Voices, had been migrated from blogs.bu.edu to a new BU Wordpress site.
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By Jenny Mackintosh
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Posted in Meetings, Social Media Communicators
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Tagged Blogging, Blogs, Facebook, Facebook Pages, Foursquare, Location-Based Services, Meetings, Social Media Communicators, Vimeo
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August 3, 2011 at 4:40 pm
Last Friday, I attended the Student Affairs Technology Unconference at Boston University, an event bringing together student affairs professionals in higher education to discuss current and future technology trends. Ed Cabellon, the Director of the Campus Center at Bridgewater State University, organized the event and led the ceremonies. Since this was an “unconference,” participants voted on topics online prior to the event. It was more like an open discussion than a conference. Attendees came from all over, including North Carolina and Florida. Some were very proficient in social media, while others were just beginners. Many great topics were covered including analytics, blogging, QR codes, location-based services, SEO, Twitter, LinkedIn, Facebook and privacy. But I’m going to go into a little more detail about what stood out to me: accessibility and keeping content engaging.
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By Rebecca Loya
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Posted in Conferences & Events
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Tagged #satechBOS, Accessibility, BU, Ed Cabellon, Engagement, Eric Stoller, Inside Higher Ed, Social Media, Student Affairs, Technology
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July 29, 2011 at 12:02 pm
We’re attending the Student Affairs Technology Unconference today at the School of Management, hosted by Ed Cabellon and Dean Kenn Elmore. If you’d like to follow along, check out the Twitter stream on TweetChat. We’ll cover the discussion later in a separate blog post.
By Jenny Mackintosh
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Posted in Conferences & Events
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Tagged #satechBOS, Dean Kenn Elmore, Ed Cabellon, Student Affairs, Student Affairs Technology Unconference
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July 1, 2011 at 1:06 pm
Below are some articles that caught our interest this past week:
On Facebook, Bigger Isn’t Always Better (10,000 Words): When asking how many Facebook fans you should have, consider the quality of those fans — are they participating? Are they visiting regularly?
10 Blogging Tactics That Increased One Business’ Traffic by 300% (Hubspot Blog): Using your blog as an FAQ repository and posting regularly (this business posted twice per week) are great ideas we’re planning on implementing here. What other tips have helped you build interest in your blog?
WordCamp 2011 is being hosted at Boston University. There is even an education track — check the schedule today.
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By Jenny Mackintosh
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Posted in Weekly Roundup
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Tagged 10000 Words, AllThingsD, Brian Solis, Emma Tangoren, Facebook, HubSpot, Storify, Syracuse University, USA Today College, WordCamp, WordCamp 2011, Wordpress
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