http://blogs.bu.edu/socialmedia/2010/08/30/how-the-university-of-new-haven-is-using-social-media-to-connect-with-prospective-students/ Notes and Ideas from Boston University's Social Media Communicators Sat, 18 May 2013 04:41:42 -0400 hourly 1 http://wordpress.org/?v=3.1.4 http://blogs.bu.edu/socialmedia/2010/08/30/how-the-university-of-new-haven-is-using-social-media-to-connect-with-prospective-students/comment-page-1/#comment-9 Kelly Queijo Tue, 31 Aug 2010 12:26:26 +0000 http://blogs.bu.edu/socialmedia/?p=121#comment-9 Jenny, during the years I worked in college admissions, we were constantly looking at what our peer institutions were doing and learning from their experiences. It was terrific of Gil to share on #CampusChat so openly how the University of New Haven is achieving success with social media and recruitment. His tweet about the increase in email open rates as a result of text messages sent to opt-in students took me back to mid-90's when we were thrilled to see increases in response rates to our direct mail (paper mail) campaign which we attributed to using email to let prospective students know a letter had been mailed to them. I find today that as the technologies evolve so do the pioneers of interactive marketing as they/we continue to integrate the new with the "old" and evolve as well. It all makes wonder what we'll do next! Jenny, during the years I worked in college admissions, we were constantly looking at what our peer institutions were doing and learning from their experiences. It was terrific of Gil to share on #CampusChat so openly how the University of New Haven is achieving success with social media and recruitment. His tweet about the increase in email open rates as a result of text messages sent to opt-in students took me back to mid-90′s when we were thrilled to see increases in response rates to our direct mail (paper mail) campaign which we attributed to using email to let prospective students know a letter had been mailed to them. I find today that as the technologies evolve so do the pioneers of interactive marketing as they/we continue to integrate the new with the “old” and evolve as well. It all makes wonder what we’ll do next!

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