I actually attended the Hubspot User Groups convention last Friday and you reiterated a lot of the main points that they had: blogging and producing remarkable content. Companies with blogs tend to get 55% more traffic on their website, 97% more inbound links that rank them higher on search engines, and 236% more leads that result in customers.

I think a main problem we have here at BU is decentralization of information. Yes, we have a TON of social media outlets. But what makes it difficult to follow is that they’re not organized in a cohesive manner. That’s where I think there needs to be a lot of improvement by syncing facebook, twitter, linkedin, and blogs together to drive traffic up. If they’re posting one thing on facebook, and never posting anything about their blog then how can the blog gain recognition on it’s own? Instead of 4 parallel social media sites, you have all 4 of them synced together in a cohesive manner. People using facebook can then access the same information that you posted on your blog.

Doing this requires some planning but I’m sure it will all work out in the long run. Producing remarkable content requires testing and frankly seeing what works and what doesn’t. In my blog http://www.urbanamp.com/blog we realized our traffic hadn’t increased in awhile so we changed our blog topics and now have a definite direction for the blog. Now, we are seeing a much steadier increase of readership.

If you want to contact me, you have my email and I would love to maybe do a guest post for this social media blog. I’m a firm believer of inbound marketing and I was a summer intern for Hubspot.

Thanks,
Eric