On Tuesday, October 18, the Social Media Communicators group met to discuss the latest efforts in social media marketing at BU. Based on questions that came in beforehand, we focused first on blogs and then on location-based services, and then opened up the floor for a broader discussion.
We asked attendees about progression of their blogging efforts, and the sentiment from many was that groups are moving away from blogging due to time constraints and management. BU Dining Services said they had recently taken to Tumblr, as it easily allows them to post pictures and other shorter pieces of content. Admissions brought up their new blog, which allows them a way to provide more information to prospective students. PR mentioned that one of their latest blogs, Professor Voices, had been migrated from blogs.bu.edu to a new BU WordPress site.
Kat Cornetta of the Dean of Students office advised that departmental blogs, rather than being made separate entities on blogs.bu.edu, can be integrated into BU WordPress websites by:
- Creating blog posts in “News”
- Assigning each post to a category, which is the blog’s name
- Adding the category to the site’s main navigation
By creating multiple categories, you can create multiple “blogs,” which are simply subsections of your website.
Next, we discussed location-based services like Foursquare, and though some groups expressed interest in using it, no one seemed to have solid strategies yet. An example was brought up about using the Foursquare “Lists” feature to compile recurring features, like BU Today’s “Nearby Neighborhoods” or “Lunch Anyone?” series, to repurpose content and drive Foursquare users back to BU sites.
Other technical discussions followed, including:
- Embedding playable Vimeo clips on Facebook pages
- Reserving Foursquare venues and adding venue managers
- The inability to create LinkedIn sub-pages (currently limited to one main company page for Boston University, per LinkedIn’s guidelines)
We also shared a link to a Google Doc for all Social Media Communicators to post events that need cross-promotion. If you still need this link, please send us an e-mail.
Did you have an interesting discussion that wasn’t mentioned here? Feel free to leave it in the comments.