Posts by: Jenny Mackintosh

Maintaining BU’s brand identity standards on social networks

In last month’s BU Social Media Communicators meeting, Nathaniel Boyle of Interactive Design presented on the challenges of maintaining BU’s brand identity standards (outlined at bu.edu/brand) on social networks. I asked if he would discuss some of these guidelines here. Nat, take it away! Brand standards can be tricky and at times seem heavy-handed. The […]

Panel Roundup: Evaluating Social Technologies: From Chaos to Strategy

This morning, I attended an event co-hosted by Social Media Club Boston (organized by Todd Van Hoosear) and Social Media Breakfast Boston (organized by Robert Collins) on evaluating social tools. The panel addressed several points to consider (beyond budget) when trying to decide what to do after listening to social channels for mentions of your […]

Live from SXSW Interactive 2011

What does the future of technology, social media and the Web look like? What are the trends and tools we should be mindful of in 2011? How can we separate the helpful from the hype? Most of all, how can we use this information to our benefit here at Boston University? I’ll be covering South […]

Social Media Communicators Meeting 02/15/2011: SCVNGR, BU Culture Shock, Facebook Pages, Upcoming Events

On Tuesday, February 15th, the Social Media Communicators met to discuss several topics, including SCVNGR, the BU Culture Shock blog, updates to Facebook Page functionality, and upcoming events. #BUSCVNGR Michael DeFillippis (COM’13) came to the meeting to speak on behalf of his teammates (Alex Shuck and Rachel Sprung)¬†and their experience with the SCVNGR Beantown Challenge. […]

Photography Seminar, Part II: Equipment and Software Recommendations

On Tuesday, January 25th, the Social Media Communicators met with photographer Katherine Taylor for a session on taking better photographs. She provided some recommendations for equipment, which we’ve included below. Please note: Product recommendations are from Katherine Taylor and do not represent preferences of Boston University.

Photography Seminar: Taking better photos at your events

On Tuesday, January 25th, the Social Media Communicators met with photographer Katherine Taylor for a session on taking better photographs. Many members of the group are tasked with creating new content for their websites, including going to department events and taking shots of speakers and attendees. We thought it might be a good idea to […]

Recap: The Science of Blogging, a webinar by Dan Zarrella and HubSpot

Recently, some members of Public Relations sat in on Dan Zarrella’s webinar, “The Science of Blogging.” Lauren Davalla has some key takeaways that she’d like to share with the group. You can view the slides below. The Science of Blogging View more presentations from HubSpot Internet Marketing. Highlights:

Social Media Communicators Meeting 12/14/2010: Blogging and Blogger Relations

On Tuesday, December 14th, the Social Media Communicators met to discuss blogging and blogger relations. Lauren Davalla and Thomas Testa of Public Relations presented on a proposed blogger relations campaign, including how to find influential bloggers in both broad and niche subjects and how to pitch bloggers productively and respectfully. They then opened the floor […]

Video Equipment Recommendations (Part II of II)

On Tuesday, December 7th, we met with Bob Heim and Lisa Zelig of Boston Digital Editing for a crash course in video production. In Part I, Bob forwarded us fifteen tips on a successful shoot. In Part II, Bob has made some recommendations on equipment, which he sent to us and is allowing us to […]

15 Do’s and Don’ts of Video Production (Part I of II)

On Tuesday, December 7th, we met with Bob Heim and Lisa Zelig of Boston Digital Editing for a crash course in video production, as many of us are now tasked with creating video content for our websites and social media channels. Bob made recommendations on equipment and making the best of different lighting and sound […]