Gil Rogers is the Associate Director of Admissions and Enrollment Technology at the University of New Haven (@unewhaven), and he was a guest for the #CampusChat held on August 11th. He fielded questions and talked about how the University of New Haven uses social media and new technologies to connect with prospective students (full transcript here). Some key takeaways:

- E-mail is not dead: their e-mail read rates have actually increased with the use of smartphones & inclusion of timeline information — upcoming events, etc.

- Facebook has been useful for them because of its analytics capabilities and the ease of segmenting their audience (location? age?)

- Texting is a valuable tool for them: U. New Haven encourages prospectives to text their admissions officers.

- Publications are offered both in print and electronic versions to cater to preferences

- “Social media isn’t about cultivating prospects; it’s about building relationships.”

At BU, BU Admissions’ Facebook page as a customer service outlet comes to mind. Are you using social media to connect with prospective students? How have you seen success?