Category: How-To’s

What is a “highlighted story” on Facebook?

Recently, we’ve been talking with a few Communicators who want to know more about how Facebook determines what shows up in the News Feed when users log in. You may have noticed a feature called “Highlighted Stories,” which looks like this: These stories are Facebook’s way of inferring what content users would most like to […]

Maintaining BU’s brand identity standards on social networks

In last month’s BU Social Media Communicators meeting, Nathaniel Boyle of Interactive Design presented on the challenges of maintaining BU’s brand identity standards (outlined at bu.edu/brand) on social networks. I asked if he would discuss some of these guidelines here. Nat, take it away! Brand standards can be tricky and at times seem heavy-handed. The […]

Photography Seminar: Taking better photos at your events

On Tuesday, January 25th, the Social Media Communicators met with photographer Katherine Taylor for a session on taking better photographs. Many members of the group are tasked with creating new content for their websites, including going to department events and taking shots of speakers and attendees. We thought it might be a good idea to […]

Recap: The Science of Blogging, a webinar by Dan Zarrella and HubSpot

Recently, some members of Public Relations sat in on Dan Zarrella’s webinar, “The Science of Blogging.” Lauren Davalla has some key takeaways that she’d like to share with the group. You can view the slides below. The Science of Blogging View more presentations from HubSpot Internet Marketing. Highlights:

Video Equipment Recommendations (Part II of II)

On Tuesday, December 7th, we met with Bob Heim and Lisa Zelig of Boston Digital Editing for a crash course in video production. In Part I, Bob forwarded us fifteen tips on a successful shoot. In Part II, Bob has made some recommendations on equipment, which he sent to us and is allowing us to […]

15 Do’s and Don’ts of Video Production (Part I of II)

On Tuesday, December 7th, we met with Bob Heim and Lisa Zelig of Boston Digital Editing for a crash course in video production, as many of us are now tasked with creating video content for our websites and social media channels. Bob made recommendations on equipment and making the best of different lighting and sound […]