Category: Social Media 101

What is a “highlighted story” on Facebook?

Recently, we’ve been talking with a few Communicators who want to know more about how Facebook determines what shows up in the News Feed when users log in. You may have noticed a feature called “Highlighted Stories,” which looks like this: These stories are Facebook’s way of inferring what content users would most like to […]

Maintaining BU’s brand identity standards on social networks

In last month’s BU Social Media Communicators meeting, Nathaniel Boyle of Interactive Design presented on the challenges of maintaining BU’s brand identity standards (outlined at bu.edu/brand) on social networks. I asked if he would discuss some of these guidelines here. Nat, take it away! Brand standards can be tricky and at times seem heavy-handed. The […]

Recap: The Science of Blogging, a webinar by Dan Zarrella and HubSpot

Recently, some members of Public Relations sat in on Dan Zarrella’s webinar, “The Science of Blogging.” Lauren Davalla has some key takeaways that she’d like to share with the group. You can view the slides below. The Science of Blogging View more presentations from HubSpot Internet Marketing. Highlights:

Social Media and Time Management

I’m currently poring over Ivan Walsh’s second iteration of free eBooks on social media. One that stood out for me is Amber Naslund’s “Social Media Time Management” (pdf), which I’m now reading through for a few new ideas. When we sit down to consult with a school on their social media strategy, one of the […]

TWTRCON SF 10: Key Takeaways

Last Thursday, I had the opportunity to attend TWTRCON SF 2010, much due in part to Anne Weiskopf, Dean Elmore and Kat Cornetta (thank you!) I’d like to share with you some takeaways I gathered from some of the great sessions I attended during the one-day conference. Please feel free to reach out to me […]

How the University of New Haven is using social media to connect with prospective students

I’ve recently been following #CampusChat, a weekly discussion on Twitter put on by SmartCollegeVisit. The participants are mainly parents and higher ed-related organizations and services, and recently #CampusChat has been inviting schools to be represented in the discussion. Gil Rogers is the Associate Director of Admissions and Enrollment Technology at the University of New Haven […]

Higher Ed/Social Media webinar this Friday, 8/27

Radian6 is organizing a webinar for 2 pm EDT tomorrow. The topic is Social Media in the Higher Ed Classroom. Registration is free, and a couple of us here in the PR office will be listening in. Read the description on the landing page to see if it sounds interesting to you.

Getting started on Twitter for your school, department or on-campus organization

Recently, I met with International Programs to discuss their plans this summer to roll out a presence on Twitter and other social networks in a way that benefits their enrollment efforts. Afterward, I sent them some useful links to articles and videos that have helped me over the past couple of years to wrap my […]