Highlights:

• Blogging is a cornerstone to SM campaign
• Focus on “combined relevance” which should tell you the reason your content matters – also, “personal relevance” which is why content is important to your specific audience
• Content should, first and foremost, be audience focused and not vehicle to push information about one’s self (on blog as well we other SM platforms)
• Potential audiences are looking for a “point of view” on blogs
• Use “Social Proof” to verify your content by embedding SM buttons and prove to audience the relevancy of posts
• Grammar and writing quality matter
• Weekends are ideal for sharing content
• Custom designed formats are ideal
• Make blog post titles descriptive to drive appeal on SM sharing sites
• Multiple blog authors, with profiles, is preferred
• Limiting categories can help page organization
• Avoid “TLDR” (too long, didn’t read)

Want to watch the webinar yourself? Dan’s talk is hosted in its entirety on HubSpot.