Tagged: brand guidelines

Maintaining BU’s brand identity standards on social networks

In last month’s BU Social Media Communicators meeting, Nathaniel Boyle of Interactive Design presented on the challenges of maintaining BU’s brand identity standards (outlined at bu.edu/brand) on social networks. I asked if he would discuss some of these guidelines here. Nat, take it away! Brand standards can be tricky and at times seem heavy-handed. The […]

Getting started on Twitter for your school, department or on-campus organization

Recently, I met with International Programs to discuss their plans this summer to roll out a presence on Twitter and other social networks in a way that benefits their enrollment efforts. Afterward, I sent them some useful links to articles and videos that have helped me over the past couple of years to wrap my […]