In last month’s BU Social Media Communicators meeting, Nathaniel Boyle of Interactive Design presented on the challenges of maintaining BU’s brand identity standards (outlined at bu.edu/brand) on social networks. I asked if he would discuss some of these guidelines here. Nat, take it away! Brand standards can be tricky and at times seem heavy-handed. The [...]
About usOur group meets regularly with other people within Boston University who have their hands in social media for the institution. This blog is a place for the community to share notes and ideas.