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	<title>Social Media at BU &#187; Cameras</title>
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	<link>http://blogs.bu.edu/socialmedia</link>
	<description>Notes and Ideas from Boston University&#039;s Social Media Communicators</description>
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		<title>Photography Seminar, Part II: Equipment and Software Recommendations</title>
		<link>http://blogs.bu.edu/socialmedia/2011/02/14/photography-seminar-part-ii-equipment-and-software-recommendations/</link>
		<comments>http://blogs.bu.edu/socialmedia/2011/02/14/photography-seminar-part-ii-equipment-and-software-recommendations/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 21:07:36 +0000</pubDate>
		<dc:creator>Jenny Mackintosh</dc:creator>
				<category><![CDATA[Meetings]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Equipment]]></category>
		<category><![CDATA[Katherine Taylor]]></category>
		<category><![CDATA[Lighting]]></category>
		<category><![CDATA[Photos]]></category>

		<guid isPermaLink="false">http://blogs.bu.edu/socialmedia/?p=242</guid>
		<description><![CDATA[On Tuesday, January 25th, the Social Media Communicators met with photographer Katherine Taylor for a session on taking better photographs. She provided some recommendations for equipment, which we&#8217;ve included below. Please note: Product recommendations are from Katherine Taylor and do not represent preferences of Boston University. Cameras: - Canon Rebel T2i - Canon 7D - [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/23927132@N05/2430132540/in/photostream/"><img class="alignleft size-full wp-image-245" src="http://blogs.bu.edu/socialmedia/files/2011/02/photoequipment.jpg" alt="photoequipment" hspace="10" vspace="10" width="240" height="240" /></a>On Tuesday, January 25th, the Social Media Communicators met with photographer Katherine Taylor for a session on taking better photographs. She provided some recommendations for equipment, which we&#8217;ve included below. <em>Please note: Product recommendations are from Katherine Taylor and do not represent preferences of Boston University.</em></p>
<p><em><span id="more-242"></span><br />
</em></p>
<p><strong>Cameras:</strong></p>
<p>- <a title="Canon Rebel T2i" href="http://www.usa.canon.com/cusa/consumer/products/cameras/slr_cameras/eos_rebel_t2i_ef_s_18_55mm_is_kit" target="_blank">Canon Rebel T2i</a><br />
- <a title="Canon 7D" href="http://www.usa.canon.com/cusa/consumer/products/cameras/slr_cameras/eos_7d" target="_blank">Canon 7D</a><br />
- <a title="Canon 5D Mark II" href="http://www.usa.canon.com/cusa/consumer/products/cameras/slr_cameras/eos_5d_mark_ii" target="_blank">Canon 5D Mark II</a></p>
<p>- <a title="Nikon D5000" href="http://www.nikonusa.com/Nikon-Products/Product/Digital-SLR-Cameras/25452/D5000.html" target="_blank">Nikon D5000</a><br />
- <a title="Nikon D90" href="http://www.nikonusa.com/Nikon-Products/Product/Digital-SLR-Cameras/25446/D90.html" target="_blank">Nikon D90</a><br />
- <a title="Nikon D700" href="http://www.nikonusa.com/Nikon-Products/Product/Digital-SLR-Cameras/25444/D700.html" target="_blank">Nikon D700</a></p>
<p>The technology in the Canon DSLR allows for video capabilities as well as still photography modes. – this is a leading selling point of the cameras as the video capacities are professional grade. Canon DSLR’s typically have no pop-up flash so will need an external speedlight.  Nikon’s lowest level D5000 will come with a pop-up flash but the more expensive models will also need an external flash unit.</p>
<p><strong>Speedlights:</strong></p>
<p>- Canon – <a title="Canon 580ex II" href="http://www.usa.canon.com/cusa/consumer/products/cameras/speedlite_flash_lineup/speedlite_580ex_ii" target="_blank">580ex II</a><br />
- Nikon &#8211;  <a title="Nikon SB-900" href="http://www.nikonusa.com/Nikon-Products/Product/Flashes/4807/SB-900-AF-Speedlight.html" target="_blank">SB-900</a></p>
<p><strong>Lenses:</strong></p>
<p>Versatile zoom lenses:<br />
- <a title="24-70 (Nikon example)" href="http://www.nikonusa.com/Nikon-Products/Product/Camera-Lenses/2164/AF-S-NIKKOR-24-70mm-f%252F2.8G-ED.html" target="_blank">24-70</a><br />
- <a title="70-200 (Canon example)" href="http://www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup/ef_70_200mm_f_4l_usm" target="_blank">70-200</a><br />
- <a title="100-400 (Canon example)" href="http://www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup/ef_100_400mm_f_4_5_5_6l_is_usm" target="_blank">100-400</a></p>
<p>Wide angle:<br />
- <a title="17-40 (Canon example)" href="http://www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup/ef_17_40mm_f_4l_usm" target="_blank">17-40</a><br />
- <a title="16-35 (Nikon example)" href="http://www.nikonusa.com/Nikon-Products/Product/Camera-Lenses/2182/AF-S-NIKKOR-16-35mm-f%252F4G-ED-VR.html" target="_blank">16-35</a></p>
<p><strong>Speedlight Diffusion:</strong></p>
<p>- <a title="Diffuser Dome" href="http://www.nikonusa.com/Nikon-Products/Product/Flash-Diffusers/4320/SW-10H-Diffusion-Dome.html" target="_blank">Diffuser Dome</a> (oftentimes will come with the speedlight)<br />
- <a title="Off-camera shoe cord" href="http://www.amazon.com/s/ref=nb_sb_ss_c_1_9?url=search-alias%3Delectronics&amp;field-keywords=shoe+cord&amp;sprefix=shoe+cord" target="_blank">Off-camera shoe cord</a></p>
<p><strong>Software:</strong></p>
<p>- <a title="Adobe Lightroom 3" href="http://www.adobe.com/products/photoshoplightroom/" target="_blank">Adobe Lightroom 3</a><br />
- <a title="Aperture" href="http://www.apple.com/aperture/" target="_blank">Aperture</a><br />
- <a title="Photo Mechanic" href="http://www.camerabits.com/site/PhotoMechanic.php" target="_blank">Photo Mechanic</a><br />
- <a title="Adobe Photoshop CS5" href="http://www.adobe.com/products/photoshop/family/" target="_blank">Photoshop CS4 or CS5</a></p>
<p>Programs  (with the exception of Aperture) are available for Mac or PC</p>
<p>There are free 30 day trials for Lightroom 3, Photoshop CS5 and Aperture.</p>
<p><em>Photo courtesy <a title="Benjamin Thomas" href="http://www.flickr.com/photos/23927132@N05/2430132540/in/photostream/" target="_blank">Benjamin Thomas</a> on Flickr.</em></p>
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		<title>Photography Seminar: Taking better photos at your events</title>
		<link>http://blogs.bu.edu/socialmedia/2011/02/08/photography-seminar-taking-better-photos-at-your-events/</link>
		<comments>http://blogs.bu.edu/socialmedia/2011/02/08/photography-seminar-taking-better-photos-at-your-events/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 15:28:56 +0000</pubDate>
		<dc:creator>Jenny Mackintosh</dc:creator>
				<category><![CDATA[How-To's]]></category>
		<category><![CDATA[Meetings]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Social Media Communicators]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Lighting]]></category>
		<category><![CDATA[Photos]]></category>

		<guid isPermaLink="false">http://blogs.bu.edu/socialmedia/?p=229</guid>
		<description><![CDATA[On Tuesday, January 25th, the Social Media Communicators met with photographer Katherine Taylor for a session on taking better photographs. Many members of the group are tasked with creating new content for their websites, including going to department events and taking shots of speakers and attendees. We thought it might be a good idea to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/stevekeys/4471415446/in/photostream/"><img class="alignleft size-medium wp-image-237" src="http://blogs.bu.edu/socialmedia/files/2011/02/cameras-300x195.jpg" alt="Cameras" hspace="10" vspace="10" width="300" height="195" /></a>On Tuesday, January 25th, the Social Media Communicators met with photographer <a title="Katherine Taylor: Contemporary Capture" href="http://www.contemporarycapture.com" target="_blank">Katherine Taylor</a> for a session on taking better photographs. Many members of the group are tasked with creating new content for their websites, including going to department events and taking shots of speakers and attendees. We thought it might be a good idea to bring in a professional photographer to provide some tips for the group. Katherine provided some suggestions on making the best of your environment, as well as some things to look for in composition:</p>
<p><strong>Tips for Event Photography</strong></p>
<ul>
<li><strong>Pack well</strong>: Extra batteries, memory, and accessories all in one place, easily accessible</li>
<li><strong>Create a shot list ahead of time</strong>: Group shots, details of the event. Make up the list beforehand so you don&#8217;t find yourself missing shots afterward</li>
<li><strong>When you arrive, assess the scene</strong>: Lighting conditions? Where will subjects be? Determine approximate camera settings ahead of time and test, test, test</li>
</ul>
<p><span id="more-229"></span></p>
<ul>
<li><strong>Be aware of your backgrounds</strong>: Distracting details behind the scene? Can you change your angle to avoid them? Are there objects that may interfere with the subject&#8217;s head (poles, etc.)? Be aware of auto focus&#8217;s tendency to grab onto repeating horizontal &amp; vertical patterns &#8212; fences, building structure</li>
<li><strong>Auto focus is your friend</strong>: Fast and reliable. Remember to focus on the eyes of your subject.</li>
<li><strong>1/60 shutter speed is minimum for stopping motion in low light</strong>: Do you need to accommodate for this with your camera&#8217;s settings?</li>
<li><strong>Photographing groups</strong>: Take LOTS of photos &#8212; you will not catch blinks or distracted group members on your camera&#8217;s screen.</li>
<li><strong>If using off-camera flash, try bouncing it off a ceiling or wall</strong>: Makes photo subjects look less harshly lit; creates different feel for the shot</li>
<li><strong>Try to shoot people at eye level</strong>: This applies most to children &#8212; works great to kneel down to their perspective</li>
<li><strong>Shoot details as well as overalls of the scene</strong>: Think of purposes in your marketing materials.</li>
<li><strong>Back up your data: </strong>Use a uniform file naming format and back things up regularly (external hard drives are affordable and a great asset). Keep backups in a different location from the computer itself.</li>
</ul>
<p><strong>Photo Composition Ideas</strong></p>
<ul>
<li><strong>Use diagonal lines </strong>to break up your frame</li>
<li><strong>Do not center your subject </strong>in the frame. Try using the <a title="Rule of Thirds" href="http://en.wikipedia.org/wiki/Rule_of_thirds" target="_blank">Rule of Thirds</a> or the <a title="Golden Mean" href="http://en.wikipedia.org/wiki/Golden_ratio" target="_blank">Golden Mean</a> as a guide.</li>
<li><strong>Use clean uncluttered backgrounds</strong></li>
<li><strong>Don&#8217;t allow background items to intersect your subject </strong>(fence posts, telephone poles, branches, etc.)</li>
<li><strong>Use selective depth of field </strong>to emphasize the subject</li>
<li><strong>Try shooting from different angles</strong>: Lay on the ground, shoot straight down on subjects, etc.</li>
<li><strong>Build layers within your image </strong>so there is a foreground, middle and background</li>
</ul>
<p>Katherine also discussed equipment recommendations, which we will outline shortly in a follow-up post.</p>
<p><em>Image courtesy <a title="Steve Keys" href="http://www.flickr.com/photos/stevekeys/4471415446/in/photostream/" target="_blank">Steve Keys</a> on Flickr.</em></p>
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		<title>Video Equipment Recommendations (Part II of II)</title>
		<link>http://blogs.bu.edu/socialmedia/2010/12/10/video-equipment-recommendations-part-ii-of-ii/</link>
		<comments>http://blogs.bu.edu/socialmedia/2010/12/10/video-equipment-recommendations-part-ii-of-ii/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 16:37:15 +0000</pubDate>
		<dc:creator>Jenny Mackintosh</dc:creator>
				<category><![CDATA[How-To's]]></category>
		<category><![CDATA[Meetings]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Adobe Premiere]]></category>
		<category><![CDATA[Bob Heim]]></category>
		<category><![CDATA[Boston Digital Editing]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Equipment]]></category>
		<category><![CDATA[Final Cut]]></category>
		<category><![CDATA[Flip]]></category>
		<category><![CDATA[iMovie]]></category>
		<category><![CDATA[Lighting]]></category>
		<category><![CDATA[Lighting Kits]]></category>
		<category><![CDATA[Microphones]]></category>
		<category><![CDATA[Rule]]></category>
		<category><![CDATA[Video Cameras]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[William Mintzer]]></category>

		<guid isPermaLink="false">http://blogs.bu.edu/socialmedia/?p=197</guid>
		<description><![CDATA[On Tuesday, December 7th, we met with Bob Heim and Lisa Zelig of Boston Digital Editing for a crash course in video production. In Part I, Bob forwarded us fifteen tips on a successful shoot. In Part II, Bob has made some recommendations on equipment, which he sent to us and is allowing us to [...]]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://www.flickr.com/photos/reinis/2508432136/in/photostream/"><img class="alignright size-medium wp-image-199" src="http://blogs.bu.edu/socialmedia/files/2010/12/videocamera-300x199.jpg" alt="Video Camera" hspace="10" vspace="10" width="300" height="199" /></a>On Tuesday, December 7th, we met with Bob Heim and Lisa Zelig of <a title="Boston Digital Editing" href="http://bostondigitalediting.tv/index.html" target="_blank">Boston Digital Editing</a> for a crash course in video production. In Part I, Bob </em><em>forwarded us <a title="fifteen tips on a successful shoot" href="http://blogs.bu.edu/socialmedia/2010/12/10/15-dos-and-donts-of-video-production/" target="_blank">fifteen tips on a successful shoot</a>. In Part II, </em><em>Bob has made some recommendations on equipment, which he sent to us and is allowing us to post here.<br />
</em></p>
<p>Our recent meeting on the basics of video production has helped me to learn a little about and the kinds of video projects the various departments of BU will be producing in the short term.  Based on what we discussed, I think I can make several equipment recommendations.</p>
<p><span id="more-197"></span></p>
<p>I realize that the Flip Camera, for better or worse, is the primary camera used by the majority of the personnel.  The main concern of mine regarding this camera is the acquisition of sound, specifically the quality.  The camera, in its current form, does not allow for the connection of an external microphone.  That being the case, I recommend that all recordings with the Flip camera follow some basic guidelines.</p>
<p>1.	Record in an environment where the audio can be controlled, indoors if possible.<br />
2.	Make sure the interview subject in no more than 4 – 8 feet from the camera.<br />
3.	The interviewer should be aware that his/her questions are going to be MUCH louder than the interview subject. (Obviously if the interviewer is the one holding the camera…)</p>
<p>If budgets allow, I would recommend camera such as these:</p>
<p><a href="http://www.bhphotovideo.com/c/product/662839REG/Aiptek_ZHD11K_CS_Action_HD_GVS_1080p_HD.html" target="_blank">http://www.bhphotovideo.com/c/product/662839REG/Aiptek_ZHD11K_CS_Action_HD_GVS_1080p_HD.html</a></p>
<p><a href="http://www.bhphotovideo.com/c/product/697080-REG/Aiptek_EHD11X.html" target="_blank">http://www.bhphotovideo.com/c/product/697080-REG/Aiptek_EHD11X.html</a></p>
<p><a href="http://www.bhphotovideo.com/c/product/671645-REG/Canon_4355B001_VIXIA_HF_M30_Dual.html" target="_blank">http://www.bhphotovideo.com/c/product/671645-REG/Canon_4355B001_VIXIA_HF_M30_Dual.html</a></p>
<p>These cameras are all very inexpensive and provide a jack for an external mic.  The last one has a headphone jack so that you can monitor what the audio sounds like as it is being recorded.  These are by no means the best cameras on the market, but they are MUCH better than the Flip Camera for what BU will be using them for.</p>
<p>If one of these cameras, or something similar, is purchased, then I would recommend this external wireless microphone:</p>
<p><a href="http://www.bhphotovideo.com/c/product/618745-REG/Sennheiser_EW_122P_G3_B_EW122_p_G3_Camera_Mount.html" target="_blank">http://www.bhphotovideo.com/c/product/618745-REG/Sennheiser_EW_122P_G3_B_EW122_p_G3_Camera_Mount.html</a></p>
<p>This isn’t the cheapest, but I have found to be the most reliable for the money.</p>
<p>As for lighting, I think you can either continue to utilize the ambient light during your interviews or contact to learn about compact light kits:</p>
<p>Name: William Mintzer<br />
Company: <a title="Rule" href="http://www.rule.com/" target="_blank">Rule</a><br />
Email: <a href="http://www.google.com/recaptcha/mailhide/d?k=01YWSQ0iQDYIbvGuYOTsKqVA==&amp;c=H7o0uCkqZ0d9iCVM8vdll32l8wdLCsLs5perRs9Wdcs=">Click to view e-mail address.</a><br />
Phone: 508-361-9633</p>
<p>Mr. Mintzer can also help you with recommendations for cameras, tripods, etc.</p>
<p>Editing your videos presents an entirely different set of challenges.  Like I said at the presentation, to be truly good at something, you have to do it all of the time.  This is especially true of editing.  If editing is daunting to you, please call either Nancy Marrs or myself to assist you in the editing of your projects.  Otherwise, you can try your hand at <a href="http://www.apple.com/ilife/imovie/">iMovie</a>, <a title="Adobe Premiere" href="http://www.adobe.com/products/premiere/" target="_blank">Adobe Premiere</a> or <a title="Final Cut" href="http://www.apple.com/finalcutstudio/finalcutpro/" target="_blank">Final Cut</a>.  They all have a learning curve, but are relatively intuitive, so the basics can be learned pretty quickly…</p>
<p>I hope this helps and feel free to contact me with any questions!</p>
<p>Bob Heim<br />
<a title="Boston Digital Editing" href="http://bostondigitalediting.tv/" target="_blank">Boston Digital Editing</a><br />
617-319-3434 / <a title="Click to view e-mail address" href="http://www.google.com/recaptcha/mailhide/d?k=01YWSQ0iQDYIbvGuYOTsKqVA==&amp;c=o3MQ2N0sXPythPOOUGyeoFvHZDsVQQoaxKQMMJeiv4M=" target="_blank">Click to view e-mail address.</a></p>
<p><em>Photo courtesy <a title="Reinis Traidas" href="http://www.flickr.com/photos/reinis/2508432136/in/photostream/" target="_blank">Reinis Traidas</a> on Flickr.</em></p>
<p><em>UPDATE: Nancy Marrs of BU Productions also has recommended the <a title="Kodak Zi8" href="http://reviews.cnet.com/digital-camcorders/kodak-zi8-pocket-video/4505-6500_7-33740345.html?tag=contentMain;contentBody;1r" target="_blank">Kodak Zi8</a> as a Flip-like video camera alternative.<br />
</em></p>
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		<title>Social Media Communicators Meeting 07/29/2010: QR Codes, WordPress, Facebook and Success Stories</title>
		<link>http://blogs.bu.edu/socialmedia/2010/08/10/social-media-communicators-meeting-07292010-qr-codes-wordpress-facebook-and-success-stories/</link>
		<comments>http://blogs.bu.edu/socialmedia/2010/08/10/social-media-communicators-meeting-07292010-qr-codes-wordpress-facebook-and-success-stories/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 16:41:16 +0000</pubDate>
		<dc:creator>Jenny Mackintosh</dc:creator>
				<category><![CDATA[Meetings]]></category>
		<category><![CDATA[Social Media Communicators]]></category>
		<category><![CDATA[AddThis]]></category>
		<category><![CDATA[Avid]]></category>
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		<category><![CDATA[BU Today]]></category>
		<category><![CDATA[BUniverse]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Final Cut]]></category>
		<category><![CDATA[Flip]]></category>
		<category><![CDATA[iMovie]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[ScanLife]]></category>
		<category><![CDATA[Stickybits]]></category>
		<category><![CDATA[Upcoming Events]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Windows Movie Maker]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://blogs.bu.edu/socialmedia/?p=64</guid>
		<description><![CDATA[On Thursday, July 29th, the Social Media Communicators met to share success stories, as well as to discuss developments in WordPress, use of video content, and QR codes. Video Content, Flip Cameras &#38; Video Editing Lauren Davalla and Kira Jastive of Public Relations presented a handful of videos, produced by the department using Flip video [...]]]></description>
			<content:encoded><![CDATA[<p>On Thursday, July 29th, the Social Media Communicators met to share success stories, as well as to discuss developments in WordPress, use of video content, and QR codes.</p>
<p><strong>Video Content, Flip Cameras &amp; Video Editing</strong></p>
<p><a href="http://www.flickr.com/photos/46632302@N06/4280222302/"><img class="size-full wp-image-71 alignleft" src="http://blogs.bu.edu/socialmedia/files/2010/08/vidcam.jpg" alt="Image courtesy Damon Duncan on Flickr" hspace="10" vspace="10" width="179" height="240" /></a></p>
<p>Lauren Davalla and Kira Jastive of Public Relations presented a handful of videos, produced by the department using <a title="Flip video cameras" href="http://www.theflip.com/en-us/" target="_blank">Flip video cameras</a> and shared using <a title="BUniverse" href="http://www.bu.edu/buniverse/" target="_blank">BUniverse</a> and the <a title="BU Now" href="http://blogs.bu.edu/bunow/" target="_blank">BU Now</a> blog. Public Relations is now using Flip video to respond to breaking news and build a library of content around evergreen topics. One video interview with <a title="Cutler Cleveland on the oil spill (BU Today)" href="http://www.bu.edu/today/node/11119" target="_blank">Cutler Cleveland on the oil spill was later repurposed in a BU Today story</a>. Kira and Lauren emphasized one of the main benefits of creating your own video content: it can be repurposed across many social channels (blogs, Facebook, BUniverse, Twitter) and help to promote experts outside of the university.</p>
<p>Jean Connaughton (CFA) explained that she had been playing with an <a title="HD Flip" href="http://www.theflip.com/en-us/Products/mino.aspx" target="_blank">HD Flip</a> video camera at the <a title="Tanglewood Institute" href="http://www.bu.edu/cfa/music/tanglewood/" target="_blank">Tanglewood Institute</a>, and said that Flip video is a good way to share an event without having to rely on an external crew &#8212; a new way to showcase events that would otherwise go uncovered. The group also discussed the quality and options available when comparing Flip-type quickcams to more expensive digital video cameras (<a title="optical versus digital zoom" href="http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=399&amp;pq-locale=en_US&amp;_requestid=11555" target="_blank">optical versus digital zoom</a>, software for editing, etc.)</p>
<p><span id="more-64"></span>Kim Cornuelle of <a title="BU Today" href="http://bu.edu/today" target="_blank">BU Today</a> offered her suggestions on video editing: the staff uses <a title="Final Cut" href="http://www.apple.com/finalcutstudio/finalcutpro/" target="_blank">Final Cut</a> or <a title="Avid" href="http://www.avid.com/US/products/Avid-DS" target="_blank">Avid</a> for videos and <a title="iMovie" href="http://www.apple.com/ilife/imovie/" target="_blank">iMovie</a> for slideshows. They also use a conversion tool, <a title="MPEG Streamclip" href="http://www.squared5.com/" target="_blank">MPEG Streamclip</a>, to convert videos for iMovie. She offered that while videos edited using Windows Movie Maker and iMovie will not be as clean looking as Final Cut videos, they&#8217;re a fine (much more affordable) standby.</p>
<p>To conclude the discussion on video, Mary Tunney offered to look into scheduling a workshop with a freelance video editor to go over filming and editing techniques. She will have more details on this in the fall.</p>
<p><strong>QR Codes</strong></p>
<p><a href="http://en.wikipedia.org/wiki/QR_Code"><img class="alignright size-full wp-image-74" src="http://blogs.bu.edu/socialmedia/files/2010/08/QRcode.png" alt="QR Code" width="150" height="150" hspace="10" vspace="10" /></a>Susan Lebovits of <a title="BU Sustainability" href="http://www.bu.edu/sustainability/" target="_blank">Sustainability</a> presented briefly on her investigation of <a title="QR Codes" href="http://en.wikipedia.org/wiki/QR_Code" target="_blank">QR Codes</a> with an outside vendor. She explained them as a type of barcode that can be added to posters or other print media, and then scanned by smartphones to bring users to specific websites. They are looking to try the technology in the fall for Sustainability promotions. Specific websites/tools discussed included <a title="ScanLife" href="http://www.scanlife.com/us/index.html" target="_blank">ScanLife</a> and <a title="Stickybits" href="http://techcrunch.com/2010/03/08/stickybits-barcodes-message-boards/" target="_blank">Stickybits</a>.</p>
<p><strong>WordPress Upgrades &amp; Facebook Integration</strong></p>
<p>Scott Dasse of New Media came by to answer questions related to <a title="Wordpress" href="http://wordpress.org/" target="_blank">WordPress</a>. Many groups are migrating their websites over to WordPress in the near future. Scott explained that many &#8220;shiny&#8221; widgets (such as Twitter, Facebook, and Flickr stream tools) are not currently able to be added directly to sites because they require editing of the theme, while others can simply be embedded right into a <a title="Wordpress widgets" href="http://codex.wordpress.org/WordPress_Widgets" target="_blank">WordPress &#8220;text&#8221; widget</a>. He emphasized that many of these &#8220;shiny&#8221; tools will actually hold up load time of the page, which is why they have not yet allowed them. As a workaround, they could investigate building something custom in WordPress (as part of the theme) that would be allowed for general use.</p>
<p>CFA said they use social media (mainly <a title="BU CFA on Facebook" href="http://www.facebook.com/BUArts" target="_blank">Facebook</a>) often to announce changes to events, which is easier to update than the website itself. SMG also asked about inclusion of the &#8220;Like&#8221; button, which Scott said made sense to include. He also mentioned that a gallery widget is in the works, and should be available soon. Corinne Steinbrenner pointed us to <a title="Collegian current issue" href="http://www.bu.edu/cgs/alumni/collegian/" target="_blank">the Collegian current issue on the CGS website</a>, and their use of <a title="AddThis" href="http://www.addthis.com/" target="_blank">AddThis</a> on individual stories (<a title="Example of AddThis on the CGS website" href="http://www.bu.edu/cgs/alumni/collegian/playing-hardball/" target="_blank">example</a>). The tool can be directly added to the story without the need for a widget request.</p>
<p><strong>Upcoming Events</strong></p>
<p>Mary opened up the floor for event announcements which might require some coordination from the Social Media Communicators. We&#8217;ve compiled the list, including applicable hashtags and web addresses, and placed them in the &#8220;Communicators&#8221; section of the blog (Kerberos login required). If you are a Social Media Communicator and are unable to access this section, please send a request to <a title="jemack@bu.edu" href="mailto:jemack@bu.edu" target="_blank">jemack@bu.edu</a>.</p>
<p><em>(Image courtesy <a title="Damon Duncan" href="http://www.flickr.com/photos/46632302@N06/4280222302" target="_blank">Damon Duncan</a> on Flickr.)</em></p>
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