On Monday, I had the pleasure of hearing from social-media guru, Chris Brogan, at the Public Relations Society of America (PRSA) National Conference in Orlando, FL. Speaking to a room full of public relations professionals, Chris talked a lot about creating engaging content which leads to buzz. One piece of important advice he gave was nothing new, […]
Tagged: Chris Brogan
Weekly roundup of social media news & ideas: July 11-15, 2011
July 15, 2011 at 2:23 pm
The School of Education teaches Orientation Session 5 how to do the Terrier Shuffle. Below are some articles that caught our interest this past week: The Broader Role of Moderators in Online Communities (The Online Community Guide): Removing bad content and resolving disputes is just a small part of being a moderator on the web […]
Social Media and Time Management
December 2, 2010 at 3:31 pm
I’m currently poring over Ivan Walsh’s second iteration of free eBooks on social media. One that stood out for me is Amber Naslund’s “Social Media Time Management” (pdf), which I’m now reading through for a few new ideas. When we sit down to consult with a school on their social media strategy, one of the […]
Quality vs. quantity on Twitter: In defense of a smaller community
June 2, 2010 at 5:09 pm
After reading Beth Schillaci’s post this morning on the significance of followers, likers and subscribers, I was reminded of a discussion I had last week. I was consulting with a team on setting up a Twitter account for their program, and someone asked me, “How many followers should we aim for?” This is not a […]
Getting started on Twitter for your school, department or on-campus organization
June 1, 2010 at 2:42 pm
Recently, I met with International Programs to discuss their plans this summer to roll out a presence on Twitter and other social networks in a way that benefits their enrollment efforts. Afterward, I sent them some useful links to articles and videos that have helped me over the past couple of years to wrap my […]
