Tagged: guidelines

Maintaining BU’s brand identity standards on social networks

In last month’s BU Social Media Communicators meeting, Nathaniel Boyle of Interactive Design presented on the challenges of maintaining BU’s brand identity standards (outlined at bu.edu/brand) on social networks. I asked if he would discuss some of these guidelines here. Nat, take it away! Brand standards can be tricky and at times seem heavy-handed. The […]

Quality vs. quantity on Twitter: In defense of a smaller community

After reading Beth Schillaci’s post this morning on the significance of followers, likers and subscribers, I was reminded of a discussion I had last week. I was consulting with a team on setting up a Twitter account for their program, and someone asked me, “How many followers should we aim for?” This is not a […]

Getting started on Twitter for your school, department or on-campus organization

Recently, I met with International Programs to discuss their plans this summer to roll out a presence on Twitter and other social networks in a way that benefits their enrollment efforts. Afterward, I sent them some useful links to articles and videos that have helped me over the past couple of years to wrap my […]