On Facebook, Bigger Isn’t Always Better (10,000 Words): When asking how many Facebook fans you should have, consider the quality of those fans — are they participating? Are they visiting regularly?

10 Blogging Tactics That Increased One Business’ Traffic by 300% (Hubspot Blog): Using your blog as an FAQ repository and posting regularly (this business posted twice per week) are great ideas we’re planning on implementing here. What other tips have helped you build interest in your blog?

WordCamp 2011 is being hosted at Boston University. There is even an education track — check the schedule today.

Asian Slur Video Surfaces at Syracuse University (Storify): A great case study in how a school’s public relations team should consider social media as part of their crisis communications plans.

The Web Is Shrinking. Now What? (AllThingsD): Paying attention to the distinction to the “social web vs. the searchable web.”

@ is the Universal Sign of Engagement (Brian Solis): What real engagement (vs. reactionary conversation) really means. Found this article via Professor Steve Quigley and his Summer Session 1 #BUNewMedia class. Follow the hashtag on Twitter for updates and interesting articles.

Boston University and Social Media (Emma Tangerine): Emma Tangoren‘s blog post on what transpired this week between BU Students and @USATODAYcollege is a must-read. Many social media communicators and their efforts were mentioned. Also see her Storify summary and the related BU Quad article.

Anything we might be missing? Have an article that struck a chord for you this past week? Send it our way in the comments.

- Jenny