Tagged: Twitter management

Panel Roundup: Evaluating Social Technologies: From Chaos to Strategy

This morning, I attended an event co-hosted by Social Media Club Boston (organized by Todd Van Hoosear) and Social Media Breakfast Boston (organized by Robert Collins) on evaluating social tools. The panel addressed several points to consider (beyond budget) when trying to decide what to do after listening to social channels for mentions of your […]

Quality vs. quantity on Twitter: In defense of a smaller community

After reading Beth Schillaci’s post this morning on the significance of followers, likers and subscribers, I was reminded of a discussion I had last week. I was consulting with a team on setting up a Twitter account for their program, and someone asked me, “How many followers should we aim for?” This is not a […]

Getting started on Twitter for your school, department or on-campus organization

Recently, I met with International Programs to discuss their plans this summer to roll out a presence on Twitter and other social networks in a way that benefits their enrollment efforts. Afterward, I sent them some useful links to articles and videos that have helped me over the past couple of years to wrap my […]