Developing the Social Media Management Team (@Greg2dot0′s Blog): “Focus on the behavior, not the tool.” Thinking lately about social media adoption in an organization as much more than technology training; it’s a culture change. I met with Robin Lubbock of WBUR several weeks ago and he explained how he’s meeting with staff one-on-one to get them set up on social tools (because everyone learns differently.)

Tumblr Now Has More Blogs Than WordPress.com (Mashable): Nearly 20.9M blogs have been created on Tumblr. We’re currently experimenting as well. Thinking of ways we can use Tumblr to talk with students (since so many are using Tumblr for their personal blogs (and tagging Boston University.) I’m looking at similar social portals that emphasize photos & short text — even personal website builders like flavors.me, about.me and Jason Kottke’s stellar.io now emphasize foolproof signup/design and visual appeal.

5 Tips for Launching Multiple Facebook Fan Pages (10,000 Words): “Assess your progress” is the key part for me. Facebook Pages (even if you’re only managing one) should have clear goals in place that tie directly to your overall marketing efforts. How do you assess your Facebook Page’s success? What particular metrics do you track? Did you know: Social Media Communicator for the School of Public Health, Elana Zak, is a contributor to this blog? Check out her latest post, “Standing Up for the Journalism Degree”

Nieman Reports: Curation, Community and the Future of News (The Nieman Foundation for Journalism at Harvard University): Steven Rosenbaum sees an area for growth in “content curation” jobs: sifting through the massive amounts of social data surrounding a news event, and finding the key messages and influencers in the conversation. Be sure to check out the Digital Lifestyle Survey findings (I’m not sure whether I should be proud or embarrassed to say I’m in the “48.5%” category on that second graph — how about you?)

The Liberty Hotel’s Social Media page: This caught my eye this week. Looking forward to the launch of a social media guide for all BU accounts (currently in the works). Twitter users: Have you bookmarked our “BU on Twitter” list?

BU 2015: Student Blogs

We’ve noticed several initiatives across campus by students and organizations to acclimate prospective and current students (especially BU 2015) to life at BU and in Boston this summer. Some examples:

• The Quad’s “Cheapskate’s Guide to Boston,” running all summer, and “Orienting to BU,” just for freshmen
• COM Ambassadors: Check out their blog — they’re tweeting on @COMUGrad, too.
• BU FYI, run by the Dean of Students’ office (check Kenn’s blog, too — he has a new playlist each week for orientation)
• Common@Mugar: The Mugar team has been pounding the pavement — check out their latest initiative, New@BU, aimed at the freshman class. They also released a fun video this week on Session 2 of orientation.

Anything we might be missing? Have an article that struck a chord for you this past week? Send it our way in the comments.

- Jenny

Image courtesy roncaglia on Flickr / Creative Commons.

On Tuesday, December 7th, we met with Bob Heim and Lisa Zelig of Boston Digital Editing for a crash course in video production. In Part I, Bob

Our recent meeting on the basics of video production has helped me to learn a little about and the kinds of video projects the various departments of BU will be producing in the short term. Based on what we discussed, I think I can make several equipment recommendations.

I realize that the Flip Camera, for better or worse, is the primary camera used by the majority of the personnel. The main concern of mine regarding this camera is the acquisition of sound, specifically the quality. The camera, in its current form, does not allow for the connection of an external microphone. That being the case, I recommend that all recordings with the Flip camera follow some basic guidelines.

1. Record in an environment where the audio can be controlled, indoors if possible.
2. Make sure the interview subject in no more than 4 – 8 feet from the camera.
3. The interviewer should be aware that his/her questions are going to be MUCH louder than the interview subject. (Obviously if the interviewer is the one holding the camera…)

If budgets allow, I would recommend camera such as these:

http://www.bhphotovideo.com/c/product/662839REG/Aiptek_ZHD11K_CS_Action_HD_GVS_1080p_HD.html

http://www.bhphotovideo.com/c/product/697080-REG/Aiptek_EHD11X.html

http://www.bhphotovideo.com/c/product/671645-REG/Canon_4355B001_VIXIA_HF_M30_Dual.html

These cameras are all very inexpensive and provide a jack for an external mic. The last one has a headphone jack so that you can monitor what the audio sounds like as it is being recorded. These are by no means the best cameras on the market, but they are MUCH better than the Flip Camera for what BU will be using them for.

If one of these cameras, or something similar, is purchased, then I would recommend this external wireless microphone:

http://www.bhphotovideo.com/c/product/618745-REG/Sennheiser_EW_122P_G3_B_EW122_p_G3_Camera_Mount.html

This isn’t the cheapest, but I have found to be the most reliable for the money.

As for lighting, I think you can either continue to utilize the ambient light during your interviews or contact to learn about compact light kits:

Name: William Mintzer
Company: Rule
Email: Click to view e-mail address.
Phone: 508-361-9633

Mr. Mintzer can also help you with recommendations for cameras, tripods, etc.

Editing your videos presents an entirely different set of challenges. Like I said at the presentation, to be truly good at something, you have to do it all of the time. This is especially true of editing. If editing is daunting to you, please call either Nancy Marrs or myself to assist you in the editing of your projects. Otherwise, you can try your hand at iMovie, Adobe Premiere or Final Cut. They all have a learning curve, but are relatively intuitive, so the basics can be learned pretty quickly…

I hope this helps and feel free to contact me with any questions!

Bob Heim
Boston Digital Editing
617-319-3434 / Click to view e-mail address.

Photo courtesy Reinis Traidas on Flickr.

UPDATE: Nancy Marrs of BU Productions also has recommended the Kodak Zi8 as a Flip-like video camera alternative.

On Tuesday, December 7th, we met with Bob Heim and Lisa Zelig of Boston Digital Editing for a crash course in video production, as many of us are now tasked with creating video content for our websites and social media channels. Bob made recommendations on equipment and making the best of different lighting and sound setups. He has forwarded us fifteen tips on a successful shoot, which he has kindly allowed us to post here.

1) No Shaky Shots!
Get a tripod and use it. Helps with camera moves. Make sure the camera you have fits on the base of the tripod you have.

2) Be Still
Only move the camera when you have: 1) a reason and 2) the opportunity. Don’t let needless adjustments ruin your shot. Make sure you have at least 10-20 seconds of usable footage for each piece of B-Roll. All pans and zooms should be slow and controlled.

3) What You See is What You Get
Don’t push record until your shot is perfect. It should be visually interesting and follow the rule of thirds. The rule of thirds is when you imagine your image is divided up like a tic-tac-toe board. The subject’s eyes should be on the top line and their gaze should follow to the other side of the frame (where the interviewer would be).

4) Check the Shot
Now that everything is HD, it’s more important to make sure the background of your image doesn’t have anything that shouldn’t be there like extension cords, random paper, etc. Make sure your shot is balanced.

5) Anticipate
When you frame your shot, anticipate what you are editing in. Leave space for things like titles (lower thirds), logos or images in the corners, etc.

6) Focus
Check your focus anytime you change focal lengths (zoom in or zoom out) or make a camera move.

7) Clothing and Makeup
When you can control it, avoid clothes that have intricate patters, small stripes, and logos. If you are using a green screen, make sure your subject does not wear green. White and black generally don’t read well on camera. White is difficult to light.
Have translucent powder/foundation on hand to reduce shine, especially if your subject is bald or oily.

Get to Know Your Camera
Learn your camera menu options. The functions you’ll use the most are white balance, iris (f-stop, how much light comes in the camera), how to switch between 16:9 and 4:3, and how to assign your audio channels.

9) Think of the Final Product
Know how you want the final piece to play out and be consistent with the questions you ask. If you want to multiple subjects to tell a story, make sure you get all of their point of views from beginning to end. Asking subjects the same questions will help with transitions. Don’t go in without a plan.

10) Audio
When using a boom, make sure to point it directly at the speaker. Be aware that jostling the boom pole will produce unwanted noise. With a hardwired or a wireless lav make sure it is secured and that there’s no noise. Have the subject remove any jingly jewelry and avoid clothing rustling. It’s better to have the lav visible and picking up clear audio than hidden and picking up clothing noise. Avoid coiling cables or overlapping them with power cords. When all these cables touch it creates buzzing. Always do a sound check to set levels.

11) Breathing Room
When you first hit record at the beginning of an interview, allow a moment before you ask the first question. This way the editor has room to work with. The same applies when the question is being answered. This avoids the answer stepping on the interviewer’s next question.

12) Lighting
Traditional 3-point lighting has a key light, a fill light, and a back light. It looks nice if you can get an eye light, where you see the reflection of the light in the subjects eyes. Make sure the lights don’t overpower the subject. Skin color and clothing color will affect your lighting.

13) Monitors
There’s a reason that people buy very expensive monitors and don’t rely on their viewfinders. See how it looks to your eye first and foremost. Figure out a system that looks good and follow it as consistently as possible.

14) Interview Tips
Make sure your interview subject is in a chair with a non-reclining, upright back. Make sure the chair doesn’t not swivel or have wheels. Have the subject speak directly to the interviewer who should be sitting on either side of the camera. Also have your interviewee include the question in their answer, unless you intend to hear the interviewer asking the questions. It’s a good idea to have them spell out their full name to avoid spelling errors in lower thirds.

15) Be Prepared! (Grip Bag)
Make sure you have batteries for your audio as well as for your camera. A pen and paper is always useful. Make sure you have enough tape, the right cables, and any props to dress your set. Label your tapes and keep track of them. Take care of your equipment, it’s expensive.

UPDATE 12/10, 11:40 am: Bob’s product recommendations (cameras, lighting kits, etc.) has now been posted in a second entry here.

Photo courtesy daveynin on Flickr.

Video Content, Flip Cameras & Video Editing

Lauren Davalla and Kira Jastive of Public Relations presented a handful of videos, produced by the department using Flip video cameras and shared using BUniverse and the BU Now blog. Public Relations is now using Flip video to respond to breaking news and build a library of content around evergreen topics. One video interview with Cutler Cleveland on the oil spill was later repurposed in a BU Today story. Kira and Lauren emphasized one of the main benefits of creating your own video content: it can be repurposed across many social channels (blogs, Facebook, BUniverse, Twitter) and help to promote experts outside of the university.

Jean Connaughton (CFA) explained that she had been playing with an HD Flip video camera at the Tanglewood Institute, and said that Flip video is a good way to share an event without having to rely on an external crew — a new way to showcase events that would otherwise go uncovered. The group also discussed the quality and options available when comparing Flip-type quickcams to more expensive digital video cameras (optical versus digital zoom, software for editing, etc.)

Kim Cornuelle of BU Today offered her suggestions on video editing: the staff uses Final Cut or Avid for videos and iMovie for slideshows. They also use a conversion tool, MPEG Streamclip, to convert videos for iMovie. She offered that while videos edited using Windows Movie Maker and iMovie will not be as clean looking as Final Cut videos, they’re a fine (much more affordable) standby.

To conclude the discussion on video, Mary Tunney offered to look into scheduling a workshop with a freelance video editor to go over filming and editing techniques. She will have more details on this in the fall.

QR Codes

Susan Lebovits of Sustainability presented briefly on her investigation of QR Codes with an outside vendor. She explained them as a type of barcode that can be added to posters or other print media, and then scanned by smartphones to bring users to specific websites. They are looking to try the technology in the fall for Sustainability promotions. Specific websites/tools discussed included ScanLife and Stickybits.

WordPress Upgrades & Facebook Integration

Scott Dasse of New Media came by to answer questions related to WordPress. Many groups are migrating their websites over to WordPress in the near future. Scott explained that many “shiny” widgets (such as Twitter, Facebook, and Flickr stream tools) are not currently able to be added directly to sites because they require editing of the theme, while others can simply be embedded right into a WordPress “text” widget. He emphasized that many of these “shiny” tools will actually hold up load time of the page, which is why they have not yet allowed them. As a workaround, they could investigate building something custom in WordPress (as part of the theme) that would be allowed for general use.

CFA said they use social media (mainly Facebook) often to announce changes to events, which is easier to update than the website itself. SMG also asked about inclusion of the “Like” button, which Scott said made sense to include. He also mentioned that a gallery widget is in the works, and should be available soon. Corinne Steinbrenner pointed us to the Collegian current issue on the CGS website, and their use of AddThis on individual stories (example). The tool can be directly added to the story without the need for a widget request.

Upcoming Events

Mary opened up the floor for event announcements which might require some coordination from the Social Media Communicators. We’ve compiled the list, including applicable hashtags and web addresses, and placed them in the “Communicators” section of the blog (Kerberos login required). If you are a Social Media Communicator and are unable to access this section, please send a request to jemack@bu.edu.

(Image courtesy Damon Duncan on Flickr.)