This past March, a group of Marketing & Communication folks traveled to Austin, Texas for SXSW Interactive. In addition to enjoying the beautiful Texas springtime weather, we attended plenty of thought-provoking sessions and met lots of interesting people. Below is a sampling of some of the sessions, books, and other related links that we thought were compelling.
Download our Luncheon SXSW RoundUp Presentation (pdf)
Notable Sessions
- Matt Mullenweg Interview: The Future of WordPress
- Thank You Economy — Gary Vaynerchuk
- Why Would We Think Social Media Is Revolutionary? — Clay Shirky
- NPR’s API: Create Once, Publish Everywhere — Zach Brand
- Influencer Throwdown: Proving Influence Once and For All
- Social Network Users’ Bill of Rights: You Decide
- The Game Layer on Top of the World — Seth Priebatsch
- Interactive Narratives: Creating the Future of Storytelling
Additional Links
- Jenny Mackintosh’s posts from SXSW, on BU Now
- ThinkUp: Social Media Insights Platform
- With SXSW over, what’s next for group messaging? (CNET)
Books
- Cognitive Surplus: Creativity and Generosity in a Connected Age — Clay Shirky
- Reality is Broken — Jane McGonigal
- The Thank You Economy — Gary Vaynerchuk
