Designers vs. Developers » best practices http://blogs.bu.edu/web the blog formerly known as IxD. Sat, 02 Mar 2013 16:05:57 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 You should take New Media to lunch now http://blogs.bu.edu/web/2009/11/03/you-should-take-new-media-to-lunch-now/ http://blogs.bu.edu/web/2009/11/03/you-should-take-new-media-to-lunch-now/#comments Tue, 03 Nov 2009 20:11:19 +0000 Bob Holt http://blogs.bu.edu/newmedia/?p=238 When we build websites, we often think of creating a “call to action” for the user and enticing them to follow certain links on a page.

One person has done a little empirical research to figure out how the language of those calls to action impact the click-through rates of the associated links.

In short, more forceful language seems to create higher click-through rates.

So, we’re hungry and you should buy us lunch. Now. Let’s go.

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