Course Rules, Information, and Syllabus

                                                             Boston University CELOP

                                                             Semester: Spring, 2014

 

Course:         Business Communications – Pool 2

                        Tuesday EOP 268 & Thursday EOP 274:  1:30-3:55 pm

You may also find your schedule using this link or scanning the QR Code.

http://www.bu.edu/celop/people/for-current-students

 

Instructor:  Linda Wilkins – wilkins@bu.edu

                                    Office hours each week:  EOP 205

Tues & Thurs after class, or email me anytime.

Textbook:     Pre-intermediate MARKET LEADER, 3rd Edition:  Cotton, Falvey, Kent,      Pearson Publishing  (Do Not Buy the workbook)  At the bookstore, tell them your course number:  E4140 to buy your book.

Other Required Materials:

  • Pens and paper
  • 3-ring notebook for many handouts that will be needed for tests
  • 3X5 index cards for learning vocabulary

Course Overview:    The emphasis of this course is on oral and written communication used in business situations.  In addition to improving your language skills, course materials will also help you to increase your understanding of global business culture and the cultures of the other students in this class.

 

Boston University CELOP has identified the following language goals for students at your level:

 Reading: 

  • Understand written texts and other business communications (letters, emails, reports, etc.)

Writing:

  • Write a coherent business communication (letter, email, report) of several paragraphs.
  • Revise written work based on teacher’s suggestions.

Speaking

  • Perform some social and business functions.
  • Participate in business discussions with several participants. 

Listening

  • Understand social conversations.
  • Understand business discussions with several participants.

 

Assessment Criteria:

Students will be assessed on class participation, written work, quizzes, homework, the midterm exam and final exam.  If you miss a quiz or an exam, your score will be 0%.  If you are absent, you still must do your homework.

 

Exam/Evaluation Schedule:

The midterm exam will take place week 5 and the final exam will take place week 11 of this semester.

 

Absence Policy: Don’t miss class!

You are expected to attend all classes.  In order to receive a Certificate of Attendance from CELOP, you must attend 85% of your program hours, core & elective combined. There are no excused absences.  Religious holidays, illness, business trips, family visits, IBT, college interviews, driver’s license appointments, etc… are all hours missed. Also if you miss more than 20% of all your program class hours, you will automatically be put on probation.

 

Late Policy:  Don’t be late!

You are expected to be on time to class at the beginning of class and after the break. If you arrive late you will be marked late, and 3 times late = 1 hour absent.  In addition, if you arrive more than 10 minutes late, you will ALSO be marked absent for the time you miss.   If you must be late, please just enter the room quietly and take a seat.

 

Business Communications Schedule for Weeks 1-6 (Subject to change based on students’ needs):

 

          Week           Lesson         Strategies/other
Week 1
  • Introductions & course rules
  • Intercultural communications exercise.
Diagnostic listening, speaking, reading, writing exercises.

Using word cards to teach yourself vocabulary

Week 2
  • Modified Block Business Letters
  • Introduction to Marketing
  • Can you be an Ethical Marketer?
Vocabulary Quiz #1

Group presentation

Week 3
  • What is Stealth Marketing?
  • Begin group video project
Quiz #2: Vocabulary, marketing & business ethics

Create stealth marketing campaign

Vocabulary expansion: common idioms

Learn to use video camera

Week 4
  • Video project continued:  Write your script
  • Begin unit on how to prepare for job applications
Vocabulary expansion:  using “power words”

Quiz #3: vocabulary &  marketing principles, resume writing

 

Week 5
  • Video project continued:  filming
  • Continue job application unit:  resume writing
Review for midterm

Midterm exam

Week 6
  • Video project continued:  Editing
  • Writing a cover letter
  • Making business phone calls
  • Coldpoint roundtable discussion.
Midterm evaluations given to Students