FTC sniffing Google-AdMob deal

AdMob logoThe Federal Trade Commission is reportedly preparing an antitrust challenge to Google’s proposed acquisition of the mobile-advertising company AdMob, and asked AdMob competitors about what the deal would mean for consumers.  Law Professor Keith Hylton, an authority on antitrust law, says be weary of what the competitors say — even in sworn statements.

“If the FTC asks AdMob’s competitors what they think about an acquisition that might give the firm a competitive advantage by enhancing the efficiency of its service, what will they say? My guess is that they will say that the acquisition is bad for consumers.”

Contact Keith Hylton, 617-353-8959, knhylton@bu.edu

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