Tagged: Macintosh

Microsoft’s new “PC-beats-Mac” ad a “no-brainer”

Advertising Professor Tom Fauls, a veteran of the ad industry, says Microsoft’s new advertising strategy emphasizing the lower cost of Windows PCs vs. Macs, is smart but may not gain much. “For Microsoft to leverage the value issue in the depths of the recession is a no-brainer.  This new spot is far less painful than […]