{"id":857,"date":"2012-10-18T09:00:59","date_gmt":"2012-10-18T13:00:59","guid":{"rendered":"http:\/\/blogs.bu.edu\/comblog\/?p=857"},"modified":"2012-10-17T09:07:21","modified_gmt":"2012-10-17T13:07:21","slug":"lauren-adventures-in-com","status":"publish","type":"post","link":"https:\/\/blogs.bu.edu\/comblog\/2012\/10\/18\/lauren-adventures-in-com\/","title":{"rendered":"Lauren: ADventures in COM!"},"content":{"rendered":"

\"\"<\/a>Hi everyone!\u00a0 As an advertising major here at COM, I\u2019ve had the opportunity to get hands-on copywriting and design experience inside the classroom!\u00a0 It\u2019s amazing to know that my professors are working to prepare me for life in the advertising industry!\u00a0 I\u2019m so lucky to have the opportunity to take such exciting classes.<\/p>\n

In one of my classes, Creative Development, our professor assigns us a specific client each week, like Weight Watchers, Boston Public Health Commission or Happy Tot Baby Foods, and asks us to create the concept for a billboard ad, print ad or direct mailing piece for the brand or organization.\u00a0 The class is generally split between copywriters and art directors, so two students work together on the project.\u00a0 It really has helped us learn about what it takes to work successfully in a group setting.\u00a0 We also have to present our ideas in front of the class, which gives us great public speaking experience.\u00a0 Presentation skills are definitely useful, especially in the advertising industry.\u00a0 This class is one of my favorites because it keeps my creative juices flowing and lets me experiment and present some wild ideas!<\/p>\n

In another one of my classes, Design and New Media I, one of our assignments was to create the concept for our own, made-up company!\u00a0 We\u2019re spending the semester designing a website and promotional material for this organization!\u00a0 It\u2019s so much fun to execute some wacky ideas.\u00a0 The sky\u2019s the limit.\u00a0 Along the way, we\u2019re learning how to use the Adobe Creative Suite, Dreamweaver and other design software.\u00a0 It\u2019s amazing to take your ideas and be able to execute them right on the screen!<\/p>\n

In my Advertising Management class, I\u2019m learning all about the business side of the advertising industry.\u00a0 It takes a special set of skills to manage an account and deal with a client, and this class is teaching me all about it!\u00a0 We\u2019re learning about branding, writing creative strategies, holding client meetings and other essential responsibilities of an account management position.\u00a0 \u00a0It\u2019s great to have a great understanding of both the creative side and business side of the industry.\u00a0 And a lot of the work I\u2019m producing for my classes can be used in my portfolio too.<\/p>\n

It\u2019s incredible that I\u2019m able to get such a great head start into the field! I feel like one of the \u201cMad (Wo)Men\u201d already, and I haven\u2019t even graduated yet!\u00a0 I hope you\u2019re all enjoying your classes as much as I\u2019m enjoying mine!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hi everyone!\u00a0 As an advertising major here at COM, I\u2019ve had the opportunity to get hands-on copywriting and design experience inside the classroom!\u00a0 It\u2019s amazing to know that my professors are working to prepare me for life in the advertising industry!\u00a0 I\u2019m so lucky to have the opportunity to take such exciting classes. In one … Continue reading Lauren: ADventures in COM!<\/span><\/a><\/p>\n","protected":false},"author":2018,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1613,7275],"tags":[76,44443,2200,44449],"_links":{"self":[{"href":"https:\/\/blogs.bu.edu\/comblog\/wp-json\/wp\/v2\/posts\/857"}],"collection":[{"href":"https:\/\/blogs.bu.edu\/comblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bu.edu\/comblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bu.edu\/comblog\/wp-json\/wp\/v2\/users\/2018"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bu.edu\/comblog\/wp-json\/wp\/v2\/comments?post=857"}],"version-history":[{"count":2,"href":"https:\/\/blogs.bu.edu\/comblog\/wp-json\/wp\/v2\/posts\/857\/revisions"}],"predecessor-version":[{"id":859,"href":"https:\/\/blogs.bu.edu\/comblog\/wp-json\/wp\/v2\/posts\/857\/revisions\/859"}],"wp:attachment":[{"href":"https:\/\/blogs.bu.edu\/comblog\/wp-json\/wp\/v2\/media?parent=857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bu.edu\/comblog\/wp-json\/wp\/v2\/categories?post=857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bu.edu\/comblog\/wp-json\/wp\/v2\/tags?post=857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}