{"id":1345,"date":"2014-12-18T10:28:30","date_gmt":"2014-12-18T15:28:30","guid":{"rendered":"http:\/\/blogs.bu.edu\/comgrad\/?p=1345"},"modified":"2014-12-18T12:04:07","modified_gmt":"2014-12-18T17:04:07","slug":"advertising-grad-students-win-poster-competition-and-trip-to-san-francisco","status":"publish","type":"post","link":"https:\/\/blogs.bu.edu\/comgrad\/2014\/12\/18\/advertising-grad-students-win-poster-competition-and-trip-to-san-francisco\/","title":{"rendered":"Advertising grad students win poster competition and trip to San Francisco"},"content":{"rendered":"

By Ali Parisi<\/strong><\/a>
\nMS Public Relations \u201916<\/em><\/a>
\nBU College of Communication<\/em><\/a><\/p>\n

\u201cThe rate at which women are amassing wealth and exerting influence is unprecedented. Yet the work that is supposed to motivate them springs almost entirely from a male perspective. The advertising business is a $33 billion industry. Misunderstanding female consumers, from a business perspective, is sheer lunacy.\u201d <\/i>– Kat Gordon<\/p>\n

As an advertising copywriter and creative director, Kat Gordon was tired of being a part of an industry lead by males.\u00a0 She discovered that only 3% of creative directors within the advertising industry are women. So, she set out to create the 3% Conference in order to teach men and women in agencies and on the client side how to address these issues in new ways and offer something that has been sorely lacking for female creatives: a sense of community.\u00a0 Today, two years after its first conference in 2012, the 3% Conference has expanded into a \u201c2-day, 400 person event in San Francisco, multi-city road shows throughout the year, a vibrant online community on multiple social platforms, a student scholarship fund, a creative award, and a business blog to support the crusade,\u201d according to its website.<\/p>\n

\"Cindy<\/a>
Cindy Gallop, closing keynote speaker at the 2014 conference.<\/figcaption><\/figure>\n

This year, two of BU\u2019s College of Communication advertising graduate students earned a trip to this year\u2019s conference in San Francisco after winning the 3% student competition<\/a>. \u00a0\u00a0This year’s creative challenge was to imagine that the ratio of female-to-male Creative Directors has increased 300%. Working in teams of two, students had to create a poster to announce this news to the industry to motivate folks to attend the conference and keep the movement going.\u00a0 Iona Holloway (COM \u201916) and Annie Papadellis (COM \u201916) were one of the top 10 winners (20 students total since they worked in pairs) to win the competition.<\/p>\n

\"Holloway<\/a>
Holloway and Papadellis\u2019s winning submission.<\/figcaption><\/figure>\n

\u201cI think it\u2019s great,\u201d explains Holloway and Papadellis\u2019 professor at COM, Pegeen Ryan. \u201cIt\u2019s very real life.\u00a0 You\u2019re going to be entering award shows and competitions when you\u2019re in agencies. It gives you real and fairly tight deadlines; it gives you stipulations on what you\u2019re working on. Kudos to them for taking on the extra work.\u201d<\/p>\n

Ryan worked with both of her students throughout the entire process, helping them to edit and perfect their ideas for submission.\u00a0 The two were ultimately declared one of 10 pairs of winners from distinguished schools around the country, Brown University, Miami Ad School NY, University of Texas, Miami Ad School SF, Missouri School of Journalism and City College of New York. Besides tickets to\u00a0The 3% Conference<\/a>\u00a0in San Francisco, winners also received a travel stipend, a gift bag from their sponsor Adobe and attendance at a portfolio review lunch during the conference.<\/p>\n

\"RX5A3779\"<\/a>
Sarah Granger, author of The Digital Mystique, speaks at conference. Photo credit 3% Conference.<\/figcaption><\/figure>\n

\u201cThe conference was great,\u201d says Holloway. \u00a0\u201cIt reinforced how I’m really going to have to kick my own ass if I want to really succeed as a woman in the industry, which I don’t see as a bad thing.\u201d<\/p>\n

Prof. Ryan was particularly excited about the networking opportunities for the young women.\u00a0 The students were able to network with people from across the country, giving them contacts to potentially use in their job search after graduation.<\/p>\n

Though the numbers have risen, there is still inequality in the advertising industry.\u00a0 “It’s amazing to me that the majority of consumer are women, and more men are creating the advertising that these women see,” explains Papadellis. “It baffles me they still haven’t changed their approach,” she says.<\/p>\n

However Holloway is excited for the future, as she believes \u201cWomen are brilliant, as are men. There’s no reason why the advertising industry can’t reflect the society it serves. It might take a while, but it will happen.\u201d<\/p>\n

 <\/p>\n

 <\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Ali Parisi MS Public Relations \u201916 BU College of Communication \u201cThe rate at which women are amassing wealth and exerting influence is unprecedented. Yet the work that is supposed to motivate them springs almost entirely from a male perspective. The advertising business is a $33 billion industry. Misunderstanding female consumers, from a business perspective, … Continue reading Advertising grad students win poster competition and trip to San Francisco<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":3725,"featured_media":1400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37091,1,37094],"tags":[37136,37081,955,37005,36944,37139,37137,37138,36959,37026,37030,3399,856],"_links":{"self":[{"href":"https:\/\/blogs.bu.edu\/comgrad\/wp-json\/wp\/v2\/posts\/1345"}],"collection":[{"href":"https:\/\/blogs.bu.edu\/comgrad\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bu.edu\/comgrad\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bu.edu\/comgrad\/wp-json\/wp\/v2\/users\/3725"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bu.edu\/comgrad\/wp-json\/wp\/v2\/comments?post=1345"}],"version-history":[{"count":22,"href":"https:\/\/blogs.bu.edu\/comgrad\/wp-json\/wp\/v2\/posts\/1345\/revisions"}],"predecessor-version":[{"id":1427,"href":"https:\/\/blogs.bu.edu\/comgrad\/wp-json\/wp\/v2\/posts\/1345\/revisions\/1427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.bu.edu\/comgrad\/wp-json\/wp\/v2\/media\/1400"}],"wp:attachment":[{"href":"https:\/\/blogs.bu.edu\/comgrad\/wp-json\/wp\/v2\/media?parent=1345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bu.edu\/comgrad\/wp-json\/wp\/v2\/categories?post=1345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bu.edu\/comgrad\/wp-json\/wp\/v2\/tags?post=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}