It may be unthinkable…But one of these days, as they’ve done in Albany, New York and Tampa, Florida, for example, you’re going to read that one of the local Boston stations has cut sports from its local newscast…There will be the attendant vocalizing, “how can they do that?…Don’t they know what a big sports town Boston is?”…Big, indeed, but until the locals start covering truly “local” stories and management makes a commitment to do something different than the obligatory three minutes, no one will watch…It’s that simple…Why should i watch a recap of yesterday’s\/last night’s Patriots\/Bruins\/Red Sox\/Celtics game almost twenty four hours later when I’ve \u00a0already seen the highlights, heard the sound bites and listened to the breakdown to my hearts content…The theory is very simple: Tell me something i don’t already know and most importantly, advance the story…The first thing I do when I hear a local sportscaster say “The Patriots beat\/lost to the (pick your opponent) yesterday” is immediately change the channel…Why”…because he\/she’s living in the past and I want to live for the future…<\/p>\n
Local television stations are producing anywhere from three to four hours a day in local news yet they constantly rehash the same material overt that period…Broken up into half hour blocks they can’t possibly give the sports departments enough time to break the mold…Try this one on for size news directors – a half hour local sports show during that three hour early news block!…Beef up those departments once again and give them a chance to shine…You’d be surprised how easily your sales department will be able to sell it and you might even attract viewers…What more can you ask for?…It’s working for the cable outlets, take a chance!<\/p>\n
What else that’s working for the cable outlets is the hiring of new and creditable talent…The path that starts in the smaller markets has a new branch…The job train is headed for the Cable Sports Networks and it’s standing room only…We see it here in Boston with CSSNE and with the New England Sports Network…It’s why Comcast has almost a dozen regional sports networks nationwide… Time for the locals to move into the twenty first century….<\/p>\n","protected":false},"excerpt":{"rendered":"
It may be unthinkable…But one of these days, as they’ve done in Albany, New York and Tampa, Florida, for example, you’re going to read that one of the local Boston stations has cut sports from its local newscast…There will be the attendant vocalizing, “how can they do that?…Don’t they know what a big sports town […]<\/p>\n","protected":false},"author":901,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/posts\/38"}],"collection":[{"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/users\/901"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":1,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"predecessor-version":[{"id":39,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/posts\/38\/revisions\/39"}],"wp:attachment":[{"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}