{"id":445,"date":"2018-02-18T12:39:03","date_gmt":"2018-02-18T17:39:03","guid":{"rendered":"http:\/\/blogs.bu.edu\/fshorr\/?p=445"},"modified":"2018-02-18T12:39:03","modified_gmt":"2018-02-18T17:39:03","slug":"what-kind-of-a-bridge-can-you-build","status":"publish","type":"post","link":"https:\/\/blogs.bu.edu\/fshorr\/2018\/02\/18\/what-kind-of-a-bridge-can-you-build\/","title":{"rendered":"What Kind of  a Bridge Can You Build?"},"content":{"rendered":"<p>As strange as it might sound, being the reporter in the world of journalism might be the easiest job of all&#8230;\u00a0 Never mind you get to be the star of the story but just as often as not, a producer or assignment editor hands you your story, complete with scheduled interviews and if you&#8217;re really lucky, a photographer\/editor&#8230;<\/p>\n<p>Such is not the case with the people behind the scenes&#8230;<\/p>\n<p>As the Executive Sports Producer for a major affiliate here in Boston,\u00a0 I was on call twenty four hours a day&#8230;It was my responsibility to make sure we had the story first, had it right and didn&#8217;t get beat&#8230; Calls in the middle of the night were regular occurrences&#8230;That midnight phone call on the night in October, 1982 when Bruins forward <a href=\"http:\/\/www.hockeydraftcentral.com\/1981\/81014.html\">Normand Leveille<\/a> suffered a brain aneurysm during a game in Vancouver was par for the course&#8230;As was the six A.M. call from Assignment Editor Howie Levings, telling me our Washington DC affiliate was reporting that Celtics number one draft pick <a href=\"http:\/\/articles.latimes.com\/1986-06-25\/sports\/sp-20106_1_len-bias\">Lenny Bias<\/a> had overdosed on cocaine&#8230;Both called for immediate action, putting the pieces in place&#8230;<\/p>\n<p>So, it was particularly telling when, at the most recent Boston University Sports Journalism Seminar, I asked New England Patriots Media Director <a href=\"https:\/\/www.linkedin.com\/in\/stacey-james-5517832a\/\">Stacey James<\/a> if he felt like a &#8220;fireman&#8221; some times&#8230;James smiled and immediately understood the reference&#8230;&#8221;You&#8217;re always putting out a flame&#8221;&#8230;That includes making sure Coach Bill Belichick&#8217;s message gets out there loud and clear: &#8220;We&#8217;re always trying to eliminate the distractions, (stressing) what&#8217;s important for the football team.&#8221;\u00a0 Longevity in any job sometimes speaks volumes&#8230;. James predates owner Robert Kraft and coach Belichick, so he must be doing something right&#8230;<\/p>\n<p>The media relations people can be your best friends and sometimes your most important link to the players and information.\u00a0 The basics, credentials, access, practice times are second nature but confirming information and damage control play equal roles&#8230;<a href=\"http:\/\/manchestermonarchs.com\/team\/front-office\/index.html?staff_id=61\">Matt Johnson<\/a> handles media relations for the Manchester Monarchs East Coast Hockey League team&#8230;He&#8217;s the Vice President of Brand and Marketing officially and the gatekeeper when it comes to what you, as a reporter, need to do&#8230;You&#8217;ve never been in a professional locker room and can&#8217;t imagine what that means&#8230;But as Johnson told us, it&#8217;s a two way street; &#8220;It&#8217;s an interesting dance (trying to gain access), Generally you&#8217;ll hear people say I&#8217;m with so and so organization and once that is established, that it&#8217;s something they&#8217;re trying to do for a job versus just coming in to get access, then you can go from there.&#8221;&#8230;<\/p>\n<p>Johnson and James are constantly being pushed and pulled, trying to satisfy their bosses, their players and coaches and their fans who want more and more information&#8230;You don&#8217;t make any friends when you stand up in front of assembled reporters and say &#8220;Last question&#8221;&#8230;<\/p>\n<p>For those wanting to work in media relations, Johnson and James had words of warning&#8230;Johnson relayed how he had to wear the Springfield (MA) Falcons mascot suit on a 95 degree day at a water park one time&#8230;James&#8217;s caution was a bit more personal; &#8220;The hardest part of my job is explaining to my wife why I&#8217;m two hours later that I said I would be&#8221;&#8230;But let&#8217;s be honest here, James also has five Super Bowl rings&#8230;It <em>all<\/em> goes with the territory&#8230;..<\/p>\n<p>It&#8217;s been quite a couple of week for James and the Patriots&#8230;A Super Bowl loss, a sports talk radio host insulting Tom Brady&#8217;s daughter, Ron Borges&#8217;s Boston Herald story and most lately, former Patriot tight end Christian Fauria&#8217;s degrading imitation of Don Yee&#8230;I would say James has earned his stripes (or whatever they give out in the station house)&#8230;Johnson has mixed feeling about all that&#8230;Certainly he wants to keep his team in the news but not so much in that same way&#8230;.The Monarchs currently lead their division and Johnson is happy to fly under the radar&#8230;&#8230;<\/p>\n<p>There&#8217;s an old saying &#8211; &#8220;be careful what you wish for&#8221;&#8230;James and Johnson might be at different ends of the spectrum right now but they are great examples for students to learn from&#8230;<\/p>\n<p>The media people are your conduit&#8230;Build the bridge, don&#8217;t burn it&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As strange as it might sound, being the reporter in the world of journalism might be the easiest job of all&#8230;\u00a0 Never mind you get to be the star of the story but just as often as not, a producer or assignment editor hands you your story, complete with scheduled interviews and if you&#8217;re really [&hellip;]<\/p>\n","protected":false},"author":901,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/posts\/445"}],"collection":[{"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/users\/901"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/comments?post=445"}],"version-history":[{"count":3,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/posts\/445\/revisions"}],"predecessor-version":[{"id":448,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/posts\/445\/revisions\/448"}],"wp:attachment":[{"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/media?parent=445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/categories?post=445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/tags?post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}