{"id":66,"date":"2010-11-20T13:11:40","date_gmt":"2010-11-20T18:11:40","guid":{"rendered":"http:\/\/blogs.bu.edu\/fshorr\/?p=66"},"modified":"2010-11-20T13:11:40","modified_gmt":"2010-11-20T18:11:40","slug":"your-most-important-relationship","status":"publish","type":"post","link":"https:\/\/blogs.bu.edu\/fshorr\/2010\/11\/20\/your-most-important-relationship\/","title":{"rendered":"Your Most Important Relationship?"},"content":{"rendered":"

Like any<\/em> good relationship, the way a reporter, or producer for that matter, gets along with the media people of a team or school , has to be worked on and nurtured…They can be your best friend or your worst nightmare…Treat them kindly, figure out how they can help and never, ever use their name in print or on air…EVER…<\/p>\n

Getting along with the media relations people is a game in and of itself, just like the one you’re watching…Sure, you have a job to do but so do they and sometimes that doesn’t include giving you a straight answer to your question….As the Executive Sports Producer for more years than i care to remember (21 actually) my favorite line to the P.R. people in town was “Am i sawing off the limb behind me if i say (this)…” Whether it was a player trade rumor or an injury or simply confirming something that might have happened in the locker room, the point was, i was giving them an out…They knew I’d never use their name, quote them and in turn, they could give me information i needed to do my job…In essence, everybody wins…<\/p>\n

Taking part in the Boston University Sports Journalism Seminar Series, Aaron Salkin of the New England Patriots pointed out, “Sometimes it might be information that’s way off…certainly if there’s misinformation, we’ll shoot it down”…and supporting that, Bill Wanless of the Pawtucket Red Sox added, “You never really want to lie because that will come back to get you…Sometimes you just have to say I don’t know…that covers a lot of bases for you…”<\/p>\n

The Media Relations people are always in the middle, it seems…Management and the players want one thing, the reporters and fans want another…It’s the job of these team officials to keep everybody happy…It’s their jib to get the message across, your job to understand the message and make it work to your advantage…<\/p>\n","protected":false},"excerpt":{"rendered":"

Like any good relationship, the way a reporter, or producer for that matter, gets along with the media people of a team or school , has to be worked on and nurtured…They can be your best friend or your worst nightmare…Treat them kindly, figure out how they can help and never, ever use their name […]<\/p>\n","protected":false},"author":901,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/posts\/66"}],"collection":[{"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/users\/901"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/comments?post=66"}],"version-history":[{"count":2,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/posts\/66\/revisions"}],"predecessor-version":[{"id":68,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/posts\/66\/revisions\/68"}],"wp:attachment":[{"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/media?parent=66"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/categories?post=66"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.bu.edu\/fshorr\/wp-json\/wp\/v2\/tags?post=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}