The whole point of an explainer video is to provide a visually stimulating and informative overview of your company, product or service. It should be easy to understand, engaging and entertaining. These videos are typically used as marketing and lead generation tools and they can be found on many different platforms such as YouTube and Vimeo. Typically, the focus of the video is showing how the product solves a problem for users.
1. What is an explainer video?
Explainer videos are short, explanatory videos that are designed to help people understand an idea – in this case, what is an explainer video. An explainer video serves the same purpose as a slideshow, but it will often use animation or graphics to make it more appealing and entertaining. The animated video should contain a clear introduction, a point-by-point explanation, and a conclusion.
2. Why does an explainer video work?
An explainer video is a short, entertaining video that explains how your company, product, or service works. It’s an opportunity to attract new customers by showing them the benefits of what you offer in an engaging way. An explainer video can help viewers understand complicated information quicker and it makes it easier for them to recall the information later on. This means that it could be an effective marketing tool to use if you’re running a campaign aimed at reminding people about your products or services.
3. What are some things you should consider when making an explainer video?
It is important to think about what you are trying to convey before you start. Try to answer these questions will help you make the explainer video more effective:
- The purpose of the video. Is it for entertainment or purely informative? What are your goals? You should also mention what your target audience is and what they need most from the video.
- Budget for the video. How much can you spend on this explainer video? Will you do it yourself (if you have experience with it) or outsource it to save time?
- If you do it yourself: Which program will you use? Will you write the script yourself or hire someone to write it for you? Do you need a voiceover in the video? If yes, will you do it yourself or hire some do it for you?
- If you outsource: Who will you hire? A freelancer or a studio (again, it depends on your budget)? Will they do everything (script-writing, voiceover, storyboard, animation) or just the animation part?
4. How long should an explainer video be?
Many people believe that the ideal length of an explainer video is between 3-5 minutes. However, there are many factors that should be considered when deciding the length of your video.
The complexity of your product or service can have an influence on how long you should produce your video for – the more complex the product, the longer the video needs to be in order to sufficiently explain it.
The type of video you choose can also affect the video length. For tutorial or educational videos, 2-5 minutes is the ideal length because it contains more information. On the other hand, for commercial video, for example, video ads, the maximum video length should be around 30 seconds to 1 minute is enough to grab someone’s attention and give them an idea of what the product is about.
Conclusion
The key takeaway from this post is that it is important to remember that an explainer video is a short and concise ad that will introduce your company to the viewer. It should be informative, engaging, and succinct. To check more about explainer video examples, click here.