Do you want more website visitors? Most people do! Here are seven ways that you can increase traffic to your website that are easy to implement, whether you are just starting out or have been running a website for years.
More website visitors can mean more leads, sales, and revenue for your business. It can also lead to increased brand awareness and exposure for your products or services. In addition, it can help you build a community around your website and business.
Everyone knows they need more website visitors to make a start on achieving these goals. But what should you focus on to actually get visitors on your site? Here are seven ways that you can get more website visitors
1. Create Compelling Content
This one should be a no-brainer, but it’s worth stating. Creating compelling content is the number one way to get more website visitors. This means creating blog posts, infographics, videos, ebooks, and other forms of content that are interesting and useful to your target audience.
The more compelling your content is, the more likely people are to share it, link to it, and visit your website. The key is to make sure the content you create is exactly what gets your audience excited.
2. Create Audience Personas
Knowing your audience – in as much detail as possible – is a key way to engage them enough to visit your website. This is where creating audience personas comes in.
Audience personas are detailed representations of your target audience. They take into account things like age, gender, interests, income, needs, and more. The more detailed your persona is, the better you will be able to target your content and marketing efforts to them.
Creating audience personas may seem like a lot of work, but it’s worth it in the long run. Once you have your personas created, you can reference them anytime you create new content or run a marketing campaign. This will help ensure that everything you do is targeted to the right people.
3. Up Your SEO Game
Search Engine Optimization (SEO) is another no-brainer when it comes to getting more website visitors. But, SEO is also a complex and ever-changing field. This means that you need to be constantly learning and updating your SEO strategy to ensure that your website is as visible as possible in search engine results pages.
Some of the basics of SEO include optimizing your website for the right keywords, creating high-quality backlinks, and ensuring that your website is mobile-friendly. These are just a few of the things you need to do to ensure that your website is ranking as high as possible in search results. Working with an SEO agency is the best way to ensure someone is consistently putting effort into your website’s SEO.
4. Use Social Media Effectively
Social media is a powerful tool that can be used to increase website traffic. By sharing your content on social media, you can reach a larger audience and get more people to visit your website.
It’s important to note that simply sharing your content isn’t enough. You need to make sure you are strategic about the platform you are using and the audience you are targeting. For example, LinkedIn is a great platform to share B2B content, whereas Facebook is better for B2C content.
In addition, you need to make sure you are creating custom images and headlines for each social media platform. What works on Twitter might not work on LinkedIn. By tailoring your content to each platform, you’ll be more likely to get clicks and website visitors.
5. Historical Optimization
A lot of advice for increasing website traffic focuses on creating more and more content. And while this is necessary, we also know how much of a drain that can be on digital marketing professionals. Optimizing historical content is a great way to carry your existing content further.
Historical optimization is the process of going back through your old blog posts and making sure they are up to date. This means updating the information, adding new images, and even changing the headlines. By doing this, you can ensure that your older content is still relevant and useful for your audience.
It’s a good idea to go through and optimize your historical content on a regular basis. This will help ensure that your website always has fresh, relevant content for visitors to read.
6. Work With Influencers
A lot of people think that influencers are just for big consumer brands, but working with influencers can help any kind of business. The key is defining what an influencer in your particular industry looks like.
For example, if you’re in the B2B space, an influencer might be a thought leader or an expert in your field. Or, if you’re in the ecommerce space, an influencer might be a popular blogger who reviews products.
The key is to find someone who has influence over your target audience. Once you’ve found them, you can work with them to promote your content. This can be done through things like guest blogging, product reviews, or social media promotion. Working with influencers is a great way to get your content in front of a new audience.
7. Content Offers
Sometimes called lead magnets or gated content, content offers are a great way to increase website traffic. A content offer is simply a piece of content that is given away in exchange for an email address.
This might be an ebook, a webinar, a white paper, or a guide. The key is that it’s something that your target audience would find valuable. Once you have your content offer, you can promote it through your website, social media, or email list. When you create a piece of content for an offer that your audience really desires, content offers are a great way to increase website traffic.