Category: Contemporary Public Relations

BU Alumni in the News & AZ Local? Amazing!

Sheriff Mark D. Napier Newly sworn in 34th Sheriff of Pima County. Arizona

Mark Napier, the 34th elected sheriff of Pima County in Arizona is also a graduate of Boston University’s Metropolitan College.

The Sheriff has been a Lead Facilitator for BU’s Master of Criminal Justice online program since 2004!

Napier has attributed past law-enforcement promotions to be the “direct result” of the MCJ Degree he earned online at Boston University.

Continue reading BU Alumni in the News & AZ Local? Amazing!

Step 1 – create a Google site

Homework # 2:

An Introduction to Online Advertising and Analytics

For our second assignment, we are to master Ad Words, Analytics and HootSuite.

In order to dive deeply into the assignment, I thought about creating a website and start from zero.

  • I want to learn by practice. 
  • I want to see these 3 tools in action. 
  • Discover what they hype is about.
  • Determine their usefulness and measure their value. 
  • I want to ace this!

Putting myself in the shoes of my pretend client, I'll determine how these platforms benefit the plan.

Here we go...