Homework # 2:
An Introduction to Online Advertising and Analytics
For our second assignment, we are to master Ad Words, Analytics and HootSuite.
In order to dive deeply into the assignment, I thought about creating a website and start from zero.
- I want to learn by practice.
- I want to see these 3 tools in action.
- Discover what they hype is about.
- Determine their usefulness and measure their value.
- I want to ace this!
Putting myself in the shoes of my pretend client, I’ll determine how these platforms benefit the plan.
Here we go…
