Prior to the internet, smartphones, and social media, there was a limited number of ways to find out the biggest local, national, and international headlines. These new outlets allow people to receive their news in far more broad terms. As a college student studying broadcast journalism, it is really important for me to stay up to date on news and to get it from trusted professional sources, which is why I turn to CNN’s online platform.
CNN is constantly putting up articles and releasing the newest information and details. Their website is extremely easy to maneuver, as you can find stories by clicking the category of your choice, or just by searching the topic in the search bar. Plus, many of the top stories are displayed right on the websites’ homepage.
CNN is very active on Twitter, which definitely adds to viewership, as it has become a popular news source. Scrolling through Twitter, there are constant updates from CNN, usually one every couple of minutes. They also have different Twitter accounts for different subjects. For example, they have a breaking news account, international news account, politics account, and their broad CNN account. The different accounts allow one to narrow down what type of news they want to focus on, or it allows for in-depth coverage on all subjects.
Their online platform takes the best aspects of TV, while making the process faster and more accessible. This online news source is perfect for anyone on the go, especially college students and people in the workforce. CNN online has the quality video that people want, while not restricting them to their living room. These multimedia components are very important because the way news is consumed can impact how it is processed.
CNN should be a model for other online news sources to
follow due to their use of multimedia, social media/marketing, and the number of quality stories that they cover.