This presentation is based on an article on MediaShift.
Month: January 2018
Big changes at Globe reflect industry trends
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Boston Globe’s plan for digital reinvention: Be ready for constant change
The Boston Globe’s much-awaited plan for digital reinvention came out Monday in a 3,000-plus word memo from Editor Brian McGrory. The changes, which result from a year of rethinking what they…An Audience Engagement Team. This is a group of creative-minded editors, producers, and reporters who are particularly skilled at getting the right journalism in front of the right audience at, again, the right time. They are able to spot what’s trending, or what might trend before it does, quickly work across the enterprise to deploy resources, and will be expert in eeping our subscriber base deeply engaged – i.e., retained. They will oversee our alerts and newsletters, be the rigorous stewards of provocative and delightful headlines, push training opportunities to the broader room, and know the ins and outs of the major social platforms where huge readership – and revenue opportunities – await. This, too, will be overseen by Jason. We’ve also asked Jason to run the lobby juice bar at 53 State, be the Globe CFO, and manage the company softball team.Neiman: The changes are the latest indication that American metro newspapers are coalescing around a relatively unified vision for the future.
A Boston Globe memo puts the spotlight on an emerging consensus on how to transform metro papers
The Globe is the latest paper trying to "once and for all break the stubborn rhythms of a print operation, allowing us to unabashedly pursue digital subscriptions."Express desk: Breaking news and social media. The common thread in all these stories is an urgency to get them published.A digital Story-Telling Team, comprised of staff from product, development, and design. This is utterly central to what we do, how we attract digital subscribers, and how we keep them. We have such a team already, but it’s been hammered by attrition. We need to rebuild it, fast, and in the reconstruction, we need to devote ever more of our design and graphics firepower to the digital side, a goal that is being embraced by Tonia Cowan and Heather Hopp-Bruce.VIDEO: We’ll work double-time with other departments around the building to seek a more coherent video strategy. Right now, there’s a disconnect between what our advertisers want and what our readers are clicking, and a stark, perhaps unchangeable disparity between the huge success of our videos on social channels and the far more modest viewership on site.
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Pink hats meet ABBA: Snapping scenes from the Boston women’s march
So while on WordPress.com you just need to url to post a YouTube video, that doesn't seem to work on this hosted site. Here I've done it with the embed code, which -- last I checked -- does not work on free WordPress.com.
Another note. Be sure to proof the text in your video. This one only had a title, but when I looked at it this morning, "Cambridge" was spelled wrong -- and I live there. How embarrassing. I had already posted it on YouTube where you can't replace a posted video. And, Tweeted it out!
EMBED CODE:
URL:
I save my Snaps but the quality isn't great. I think we can improve on that.
How to write a blog post for JO304 Fall18
For class this semester, my students will blog/post about the stories they are working on. Each week, they will post a link to data or stories related to their projects and add a SHORT comment -- no more than 200 words.
Blog posts need images. Screenshots are good. But be sure not to screen shot a full image or graphic. Assume they are copyrighted. More on this in class.
I am working on a story about lung cancer screening. That's the topic. Here is my nut/angle/main point:New lung cancer screening tests turn up a lot of false positives – spots that look like cancer but will never grow. So, many doctors will monitor the spots rather than resort to surgery. But, radiologists say that monitoring is not simple and many primary care doctors don’t know how to do it yet. And some patients worry that – if it is cancer – it will spread. This story will look at the challenges that lung cancer screening is presenting and how doctors are handling them.
So I will post something like this:
This article about patient-centered care and lung cancer screening is relevant because patients have to make a lot of decisions after a scan turns up a spot or a "lesion" -- a sort of generic term for abnormalities that show up in scans. (I do disagree with the author that breast screening has been "successful." )
Here's an excerpt from the article about the study. Dr. Gruden will be a good source.
“With the success of the breast cancer screening model and recognition of the radiologist's role in educating the public on imaging-based cancer screening, lung cancer screening programs afford a clear opportunity for radiologists to meet, consult with, and educate patients,” wrote lead author James F. Gruden, MD, department of radiology at Weill Cornell Imaging at NewYork-Presbyterian, and colleagues. “The exact nature of this interaction depends on preferences of both the individual patient and the referring physician and on the specifics of the interaction (consultative or results reporting and discussion).”