The book I am just finishing that is chock full of new ideas, (actually mostly old ideas, but ones that had not been systematically presented) is Daniel Kahneman’s “Thinking, Fast and Slow.” I see it has climbed to the top ten bestsellers among nonfiction. I am loving it. It will be a terrific read for you, or someone you know who is open to new ideas about how real people (but not academic economists) actually make choices.

Under $20 on Amazon.com