Tagged: Christopher Cakebread

Weekly roundup of quotes by BU experts: July 24 – July 29

Below is a sampling of quotes by Boston University experts for July 24 – July 29: Field position – Putnam assumes key sponsorship at Gillette Stadium, raising its profile (Boston Globe): “It’s a perceptional investment. There are lots of ancillary things that can come out of it.” Christopher Cakebread, Assistant Professor of Advertising, College of […]

Sizing up Super Bowl Ads

The Super Bowl is less than two weeks away and aside from the actual game, one of the most popular reasons many people watch is to see the commercials.  Christopher Cakebread, an Assistant Professor of Advertising at COM, breaks down what we can expect to see this year and offers insights into new trends in Super Bowl advertising.   […]