Tagged: Susan Fournier

Apple overtakes Google as world’s most valuable brand

The following Boston University marketing professors, from the School of Management, are available to offer commentary and perspective on a new report stating the Apple is now the world’s most valuable brand with a value of $153 billion. Susan Fournier is an associate professor of marketing and an expert in brands and brand strategies. She […]

Experts available to discuss AOL/Huffington Post deal

AOL announced it will acquire The Huffington Post for $315 million. Boston University professors are available to discuss what the deal means for the future of news and its impact on their brands and reputations. Tom Fiedler, Dean of the College of Communication; Former executive editor of the Miami Herald Contact 617-353-3488, tfiedler@bu.edu   T. […]