See the USA….

With apologies to Dinah Shore and a certain automobile manufacturer, that’s exactly the slogan graduating journalism students need to adopt…Go where the job takes you, learn your trade and eventually, move on…It might be Auburn, CaliforniaEau Claire, Wisconsin or Jonesboro, Arkansas …Everyone starts somewhere and everyone has a story to tell about that start…

News Director Amy Beveridge of WMTW in Portland , Maine and Boston.com Editor Ron Agrella offered insight and advice to a group of soon to be graduates at the Boston University sports journalism seminar series…And honestly, I think the times have changed my thinking on starter jobs…Normally i wouldn’t recommend taking a job on the overnight assignment desk or answering phones and editing copy at a newspaper as a way to get your foot in the door but Beveridge, for one disagrees…”It’s going to make you more marketable and you’ll be immersed in a newsroom, said Beveridge, you can do that for a couple of months while you look for what you really want to do…I will be much more impressed that you worked an overnight desk than, ‘well, I couldn’t find exactly what I wanted so I worked at Abercrombie and Fitch”…

Another issue the about to be grads fail to come to grips with, perhaps due to their own lack of confidence in themselves, is their own worth in the emerging job market…Knowing how to shoot their own video, edit on their laptop and being amazingly conversant in multimedia skills is no small fete…As I’ve said many times, these are skills those working in these very same small markets don’t have and the are afraid of you for having them…You are the new competition, the young guns with the latest tools at your fingertips…You have something valuable to add to their newsroom…

Finally, one thing that hasn’t changed despite new technology and social media is your attitude….A potential employer wants to know what you can bring to your new place of work….Agrella summed up what every potential employer wants to hear  from you, “I don’t care how many hours I need to work, what hours I need to work…If I need to work holidays or nights, I want to be here…I want to be part of this organization”…he said he hears very few candidates say that directly to him but warns, “Now just don’t say, it, you have to mean it…”

You’ve worked hard for that sheepskin, now go do it!

15 Comments

Joe Parello posted on December 5, 2011 at 2:36 pm

I really enjoyed this week’s seminar and it did make me a feel a bit more at ease. Not too much more, but I do actually feel like I have some marketable skills. As a guy that wants to do broadcasting, but also loves to write, I was glad to get the point of view of both Amy and Ron.
Listening to both of their descriptions for what they look for in an applicant was very helpful, and I will definitely have to adjust the order of my reel accordingly. I guess it’s just something minor, but having your absolute best footage at the front to catch their eye is something I never thought was that important. Now that I’ve heard it, I can’t believe I was ever going to lead with anything else.
I think the point of this seminar was pretty obvious: to show us what potential employers are looking for. And I have to say, after listening to both of our guests, I feel pretty good about where I am and my prospects to get a job and move up from Montana to somewhere more exotic. Like, say, Alabama 🙂

josh posted on December 5, 2011 at 5:39 pm

Because I am in a slightly different position then most of you (first year grad student with a full year before I graduate), this seminar affected me differently. First off, I realized that I have few, if any, of the highly marketable skills that Prof. Shorr says that all of you have. Maybe this is because I’ve only completed one semester, but either way I’ll be attempting to diversify my portfolio in the coming year. Second, I’m not in need of job in the coming weeks.

However, what I am in need of is an internship. This clearly was very important to both Ron and Amy as they both said they look very highly on practical experience. This is something I probably would have put off because I procrastinate, but now will be actively pursuing at the conclusion of the semester. In a way this applies to everyone else in the class because you all have internship experience, but also because you may have to take any job you can get because as Amy said, “I prefer to see any type of job in the industry.”

Maybe because I have a year left it hasn’t quite hit me yet, but the idea of working in a small market doesn’t really bother me. I like the idea that it’s a place where you can make mistakes and gain experience before getting where you want to go, and it seems like most of these small market jobs are just out west or in the south not really that many people going off to obscure places (I guess we’ll have to wait and see how I feel next year when I’m shipped off to Montana).

Final point. I found it interesting when Amy mentioned finding a name to attach to the email when sending out your tapes or resume’. Essentially, this is just another way of saying form a relationship. By finding the news editor’s name you are saying that you care about the job and also are attempting to connect with them beyond an anonymous basis. Although not a completely novel concept, I found that it was very useful and worth her mentioning.

David Lombardi posted on December 5, 2011 at 7:54 pm

I got a good feeling of what potential employers are looking for with this seminar and like Joe, I left breathing a little easier. I have really tried to exhibit all of my versatility on my website, and that is exactly what our two guests emphasized. I strive to have a catchy stand-up montage, samples of my full package work, a well-developed writing sample section, and a clear demonstration that I am well-connected to the world of social media.

So, more than anything, last week’s seminar was a validation of sorts that I was actually doing things right. Now, it’s all about networking an getting my name ‘out there’ as much as possible. One potential frustrating aspect of chasing broadcast jobs is that whenever there is an opening, there is usually only one job available. This is why I’m so excited about the new Pac-12 network that is being developed. Over 800 live annual sporting events of coverage means that the network will have to staff up, and I’m excited to put advice learned in this seminar to work in that job application process.

Rick Sobey posted on December 6, 2011 at 2:37 am

Heading into last week’s seminar, I wasn’t so sure about the journalism job landscape; I kept wondering how many jobs were out there. Whenever I have told family and friends that I was majoring in journalism, they would always ask, “But isn’t that a dying industry?” Well if those same people come up to me today, I have much more confidence in telling them that journalism positions still exist for recent graduates. After graduation in May, there is a good chance I won’t be working where I want to be, but at least I know that there are journalism opportunities somewhere. To actually believe that there are jobs, I guess that I needed these seminar guests (who are involved with the hiring process) to tell me there are jobs in journalism.

The one part about this seminar (and about this class in general) that makes me most nervous is moving far away to work at a newspaper or website. I’ve never known what it’s like to be away from family and friends, and that change is definitely what scares me the most. It would be nice to catch a break and not have to move all the way to North Dakota, but it seems like finding a job around here is unlikely for a journalist starting out. I’m going to have to overcome this fear before graduation, so I can open up many more possibilities for my career.

However, the one way I can hopefully get past this fear is that I really enjoy covering local news stories, and most of the starter jobs in the middle of nowhere are small markets. I’ve done a few internships at local newspapers and websites, and I enjoy telling stories of people who nobody knows about; they can be the most fascinating stories, much more than on the national level. It is also quite rewarding to get a friendly e-mail after the story is published from the person the article was written about. Knowing that they appreciate your work is one of the best feelings a writer can get.

David posted on December 6, 2011 at 2:51 pm

A few months ago, while working at Legal Sea Foods, I got into conversation with one of our guests. His name was Jason Jedlinski and he was attending the 2011 Online News Association Conference at the Hynes Convention Center. I told him that one of my professors at BU was headlining the conference and this prompted him to hand me his business card. I sent him an email a few days later.

During our last seminar I received an email from Mr. Jedlinski that had a little background about his company, which is geared mostly to the Midwest. More importantly, his email included a link to the Illinois Broadcaster’s Association web page and offers to introduce me to a television sports anchor and to refer me to his companies hiring manager.

I felt this anecdote was significant because I believe it tied into last week’s seminar in a couple of different ways. First, moving back out to the Midwest or West was not necessarily in my plans. But, as Amy Beveridge said, “You grow a lot as a person and learn a lot about yourself be moving around the country and you learn how to find the stories and how to find the people.” I have lived in several different places around the country and thought that I would be able to settle in Boston for a little bit. But when help is offered to help you get into the business it doesn’t matter where it will take you, you just go after it.

Second, it was this email along with the advice given from Beveridge, Ron Agrella and Professor Shorr from last weeks seminar that makes me, along with several of the other students in our seminar, a little less stressed about trying to find a job. There are always people who are willing to help and sometimes, they can start out as a complete stranger. I had a chance to speak with Mike Lynch again and he said it best,“There is no avenue or blueprint to this thing.”

Craig Meyer posted on December 6, 2011 at 3:25 pm

For this entire semester, we’ve been learning about most every subtlety and detail that relates to the practice of sports journalism, but last week, we moved on to something that has been on our minds regardless of whether we talked this semester about beat writing or sports talk radio — getting that first job. Even for those of us that aren’t graduating in December or May, it’s something that we will all be facing and it’s incredibly important that we know how to approach what is an admittedly intimidating and overwhelming process for many of us preparing to enter the “real world.” Getting into the industry is as simple as getting that first job, regardless of where it is, and moving on from there, but based on what we learned, getting that foot in the door is the most important thing.

Whether we like it or not, that first job will likely be in a small, remote area we’ve never been to before. It’s the reality of the business that you have to start at the bottom in order to make it to the top and it’s something that a lot of people in class like Joe (in his comment) seem to be perfectly fine with (being from Kentucky myself, I’ve been in enough podunk towns to know I probably wouldn’t mind it either). Better yet, it makes us better sports journalists if we’re willing to accept the reality of moving to a small town. As Josh mentioned, it gives you the chance to gain experience and grow in a more intimate environment where there is greater room for error. There’s effectively a job ladder in place for sports journalism from smaller markets to larger ones, and it exists for a reason. And as Amy mentioned, being in these smaller, unfamiliar places give us a chance to learn more about ourselves both personally and professionally.

Additionally, one thing that I really took away from this was the ability to be able to have a wide variety of skills, and it’s something we should all take to heart. This isn’t the sports journalism world that existed even ten years ago — print majors can’t be confined to reporting on events and writing about them, while broadcast majors can’t solely focus on reading off a teleprompter in front of a camera.

Finally, I, like Rick, have been told time and time again not to get into journalism from people who feel that it’s dying. While I’m still a little bit scared by the uncertainty that lies ahead, I can have confidence after Thursday’s seminar that journalism is not dying. More than anything, journalism (building off the last point) seems to be in a state of flux, and it’s a change that people are still trying to figure out how to monetize in the age of the Internet. The first jobs for all of us are out there somewhere, it’s just a matter of us being able to find them and after last week’s seminar, and I feel that’s something I’m more prepared for than ever.

Margot posted on December 7, 2011 at 7:20 pm

This particular seminar certainly came at an apt time in the semester, as many of us are preparing to graduate and begin the search for our first job. While the process is certainly daunting, this seminar did reassure me a bit that it’s not completely hopeless.

As I’m sure most of you have realized by now, unlike Joe and others, I’m not exactly willing to take my first job in Elk Snout, West Virginia. I have kind of already begun a life here and my choices are not entirely my own. I know that I’m making my life a bit more difficult by choosing this route, but after this seminar I feel like I know a little bit more about how to help myself find my way.

For starters, as Professor Shorr mentioned, according to Amy it’s not such a bad thing to take a job that’s not exactly what you want but at least is in the general vicinity. It shows that you are dedicated to the career and that you will do whatever you need to do and go above and beyond. Sitting overnight at a news desk may not be the ultimate goal, but it can be a step in the right direction.

Even though sometimes I feel like I have no idea what I’m doing, this seminar reinforced that I do in fact have some skills. All of the skills we’ve learned here, the editing, the shooting, the social media, all of it is what helps to set up apart from the competition. Even though it’s a daunting world out there for a young sports journalist, I think that so many of the lessons we have learned this semester, this week’s included, will help us find our way.

Lacey posted on December 7, 2011 at 8:42 pm

I feel almost guilty about going against the grain on this one and saying that the seminar just seemed to be a bit dull and lack luster. Perhaps the almost disinterest and blasé attitude both of these speakers exuded made me in turn exhausted listening to them. I am not certain if both Ron and Amy were actually tired or if they were actually sick of talking about the industry and how to break into it as a recent graduate. Whatever the case may have been, I wish that they were more enthusiastic.

Concerning the information they both presented, it was all valid and all the same, nothing new, nothing that interesting. Haven’t most of us been told the same things: get a good demonstration of your skills on a website with a demo reel, apply like mad to small markets and hope something sticks to the wall and be prepared to work awful hours, night shifts and early, early mornings…yes, we have. And yes, it appears that most of us are in it for t he long haul and ready to take on these challenges.

The one aspect that did appeal to me was when Amy broke down how she examines a demo reel. I found this very important and informative; like a bit of juicy gossip that I luckily overheard.

All in all, the seminar was fine. I really believe that with a bit more pep and emotion, these speakers could have really engaged me more with what they were saying.

Caroline posted on December 7, 2011 at 8:57 pm

After reading many responses I must agree with Margot and her idea of “even though sometimes I feel like I have no idea what I’m doing, this seminar reinforced that I do in fact have some skills. All of the skills we’ve learned here, the editing, the shooting, the social media, all of it is what helps to set up apart from the competition.”
Amy and Ron defiantly calmed my nerves last week. Allowing me to see recognize that I do have the skills to be in the broadcast world and maybe even more than other students from other colleges. But the reoccurring theme that seems to keep coming up is the fact that you have to go where ever the job is. Which, in my case, is great! I am more than willing to travel and see how the non-Bostonian’s live, it will be a breathe of fresh air. This seminar brought to my attention that I need to start looking and applying now, since it is the end of my first semester of my senior year. It is never to early to start sending out tapes, writing cover letters, and sending e-mails. Amy gave us a great look into what many employers want to see in reels and cover letters. With Amy sharing what she looks for allows me to really start making and perfecting my reel and resume to the best it can possibly be, I want to impress as fast as I can whether it is the first line of my cover letter of the first clip in my reel. I though Amy and Rons visit was extremely helpful and greatly appreciated.

Catie Tilton posted on December 7, 2011 at 9:05 pm

I really enjoyed hearing from Amy and Ron, not only for the valuable information they shared with us, but for their honesty. Rather than sugar-coating their work experience, they were brutally honest about just how difficult it is during the first couple of years at your first job in the middle of no where. Amy was completely willing to admit that that her first job was in a crappy place with very low income and that she is still paying off loans. I thought their honestly was inspiring because it is a testament to how much they genuinely enjoy their jobs. Amy and Ron’s honestly supports the most important thing I have taken away from all of these seminars combined. That is that you have to LOVE journalism to succeed in it because, one, it takes a lot more than any other job to get to where you want to be and two, once you’re where you want to be, you still have to be willing to sacrifice many other areas of your life with the insane hours you have to work. So, if you don’t absolutely love it, don’t bother doing it.

Lee posted on December 7, 2011 at 9:41 pm

Professor Shorr alluded to this at the end of class, but I think it’s worth bringing up again. The most important thing I took away from this seminar is that nobody in the position that our two guests are in sees many resumes with significant experience, when they look for entry-level employees. Even Ron kept telling us how important those internships are, really get those internships on your resume and build those contacts. I frequently have those “well no sh**” moments when I hear people extolling the virtues of real world experience because I’ve been led to believe that everybody already knows that. After this lecture I am 100% confident that I am 100% wrong. Not everybody knows it, and in fact, most people don’t! We are so far ahead of the game not just because of the technical skills we have, but because it’s been drilled into our heads that we can’t waste our summers and gloriously barren COM schedules. I also feel more comfortable trying to hack it as a freelance producer and production assistant in a major market than going to Montana and building myself a log cabin, but I’m excited to see where chasing the dream leads me.

Tyler posted on December 8, 2011 at 12:52 pm

A valuable seminar that came just in time for job application season. It’s been fun this semester hearing from a lot of professional writers and broadcasters who were hired for their first job way back when…but it was even better meeting the kind of people who hired them. It was almost like meeting the person who reads the BU application essays before you write them.

Ron and Amy have probably seen well over a thousand resumes in their day, and they provided a great perspective on what makes people stand out: internship experience, passion, energy, and yeah, a good demo reel.

I enjoyed the optimism of the discussion, and the theme of “you have the skills to succeed, as long as you’re willing to relocate.” But I’m sure it’s not that simple. Alright, I’ll move to Peoria and work my tail off, but I have a hard time believing “small market station” means “sure, what the hell, we’ll hire a kid out of college. Come on down!”

This week at the minor league baseball job fair, there were 100 broadcasting job seekers competing for 6 broadcasting jobs. It sounds a bit extreme, but who’s to say the competition for sports reporting jobs isn’t as fierce?

So if a willingness to relocate and a solid reel aren’t enough, how do we stand out? David mentioned this in his post, and we’ve heard it all before: networking. If you know 3+ important people who would have your back as a reference, people in the industry who would tell your potential employer that you rock the house, that can be a deal maker.

There are a million journalism majors out there with a lot of the same skills as us, so we’ll need every advantage we can get — from the BU logo on our diploma to the exclusive advice from Ron and Amy.

And as Larry Ridley told us a few weeks ago, “you’ll be told more times that you can count, but you only need one yes.”

Patrick Hazel posted on December 8, 2011 at 1:34 pm

I love that mindset, go to where the job takes you. Take whatever opportunity comes your way, regardless of location, market size, etc. It is a great way to think of the journalism world. Thats how I look at it as well, because once one door opens, another larger door/opportunity is bound to surface.
I think this seminar was especially satisfying and valuable because of the timing as well. We are going in to the last week of school, and these are things that we all need to be thinking about. Where will we end up? Will I be in Boston, or the middle of nowhere Nebraska? These are things our young minds think of as journalists, and I am glad that Ron and Amy could share these values, ideas and advice with us.
Amy said to us, if something is available, you should take it. If it is in Montana, wherever, you should. Because any experience is good experience, especially in a smaller market because you have that chance to mess up. If you started out working for Fox sports news in New England, you would have no feel, no experience, not as much confidence.
Amy also said in those small towns, you will find some amazing stories and amazing athletes. Some athletes blessed with abilities that they dont even believe are great or astonishing. Captivating family stories, stories of struggle and triumph. Getting the confidence to write these kinds of stories goes a long way.
Ron also added by saying by starting out work in a smaller market, that you could have your own projects, your own outlines. I think this is so important in establishing your own creative style, your own leads, feels, types of stories. And most importantly, building that unteachable confidence.
Once again, as Tyler and David have said in their posts, along with Ron, Amy and almost every other guest we have had in the seminars this semester, the importance of networking. One phone call, one email, one encounter could seriously be the difference for getting that big break. SO to my fellow journalists, dont be discouraged by where you want to end up! Just have humble beginnings, stay positive, and stay in touch with those in your field.

Heidi posted on December 8, 2011 at 3:39 pm

Despite the fact that I am just trying to break in to this business, it was nice to hear that I do, in fact, have some valuable skills that other people may not have. That made me feel much better about this job hunt that is driving me crazy right now.

I feel like we keep hearing the same advice over and over again, so it must be valid. It was nice to get a little extra input from the people who actually do the hiring, though. It is different to ask the questions about getting hired before you actually apply.

Other than that, I feel like I am just typing the same things I have been typing all semester. I really enjoyed Amy and Ron though. I feel like the things they said carried a little more weight just because it was coming from the people in charge. I think I’m ready to kick this job hunt into high gear now.

Mallory posted on December 8, 2011 at 5:11 pm

Finally, a seminar that I didn’t leave panicking about how close graduation is! If anything it made me anxious to start applying for that first job. I’m looking forward to starting out in a small market job so I can make mistakes before moving forward and also I get the opportunity to explore somewhere I probably wouldn’t think about going to later on in my life.

I felt Amy and Ron shared some valuable tips, most specifically, knowing the name of the person you are applying to, the best way to format your reel, and as Ron said, employers are trying to figure out who you are from your résumé and reel. This also goes for other social networking sites – show them who you are, but be careful about what’s actually posted on the Internet.

Another key point that I never thought twice about was making my LinkedIn different from my résumé. I literally copy and pasted my résumé to the site but if employers are taking the time to look at my site than I should highlight other opportunities or go into more depth on past experiences. Although this class falls out of the ‘sports seminar’ genre, I found it extremely beneficial and reassuring.

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