Monthly Archives: November 2011

The People Behind the Curtain

Jeff Twiss, Nate Greenberg, Dick Bresciani, Moose Hoffman…Legendary members of the Boston pro sports teams for decades…Never heard of them?…Well, they probably like it fine just that way…..That’s because they are the Media Relations gurus who can make a reporter’s life easy or make it miserable….And make no mistake about it, you need to have […]

Step Up to Local Sports

Maybe some viewers have given up on local sportscasts but the people who are anchoring certainly haven’t and if you ask them, the naysayers are missing the boat….Depending on your market size, local sports can be the most important game in town or perhaps the story you won’t see anywhere else…But be clear, it’s not […]