Wise Beyond Their Years

Of all the four major sports, basketball brings players into its league at the youngest age…Say what you want about the “one and done” phenomenon, players are coming in as teenagers at a higher rate…Boston Celtics swingman Jaylen Brown visited the Boston University Sports Seminar series last year and was younger than everybody in the class…He was 19 at the time…This time around it was Jayson Tatum, the number three pick in the N-B-A draft, who has yet to turn 20…But besides being high first round picks, they bring a poise and maturity to the game that has not always been the case in first year players…

Tatum has been a star at every level he’s played at…A-A-U, high school, at Duke and now as a member of the Celtics…In fact, both Tatum and Brown have been chosen to play in this years “Rising Stars” game at All Star Weekend… As a member of a very high profile college team, one would have expected Tatum to be used to the media spotlight but I never imagined his interview days went back to elementary school, as he told the students…A-A-U starts players out as early as age seven with travel teams and tournaments…It’s no wonder he’s comfortable dealing with reporters…

Perhaps that comfort translates to an ease on the court because he knows how to handle the scrutiny…There are simply going to come times when you fail, miss a shot or a defensive assignment for example…How you handle those questions speaks volumes…Tatum’s advice to “rookie” reporters, themselves learning how to find their way was telling; “put yourselves in their (the players) shoes and just understand we’re human just like everybody else”…Translation, “we make mistakes too”…As a journalist, your job is to figure out a way to say that without losing the players respect for you doing your job…

Sitting across from Tatum on this night was Adam Himmelsbach of the Boston Globe…Himmelsbach has covered basketball at Syracuse, Louisville, Kentucky and Duke before working the beat of the Washington Wizards…He remembers what it was like to go into a locker room for the first time and remembers when he started it wasn’t reporting about the pros…”Don’t worry about the level of the team you’re covering, said Himmelsbach, everyone should start by covering high school sports, it’s the hardest thing you’ll ever do.  Also, read and write as much as you can”

Having spent an enormous amount of time covering all four major sports teams in this town as well as Boston University and Boston College (sorry, Doug Flutie was must coverage during his days at the Heights), I’m constantly bothered by the laziness of reporters and their sloppiness… It was encouraging  to hear Himmelsbach tell the class “tell em something they don’t already know”, one of my cardinal rules….And I couldn’t help but smile when Adam responded to my question “What’s worse, talk about that play, what were you feeling or what were you thinking on that play?” with a resounding confirmation of something I have been telling students for years now – don’t be lazy, ask a question, forget stating a long winded premise and expect the athlete to respond so you can fill column inches….it doesn’t work that way…His answer – “Talk about” without question…Hallelujah!…..I actually applaud OKC’s Russell Westbrook for cutting off a reporter who takes the easy (lazy) way out at :47 seconds on this clip

In these days of “shotgun” journalism, reporters who don’t actually cover the games in person feel they have license to take pot shots at any and all…Dan Shaughnessey of the Boston Globe is without question the most opinionated columnist in Town…But Dan is also fanatical about showing up the day after he writes something scathing…He knows the athlete needs that right to vent….

“I was taught to show up in the clubhouse/lockerroom the day after you’ve knocked somebody. Have tried to honor that.I remember Ortiz calling me out after Game 5 of World Series in St. Louis “Where’s Dan Shaughnessy?”…Pissed me off. I was upstairs on deadline. He tried to make me look like I was hiding….Next night — my night off, I drove to frosty Fenway to be there in the dugout when he emerged to hit…

Me: “David, you need anything?”

Ortiz: “No”

Me: “OK, just wanted you to know I’m here, like always.”

Dan’s way of showing respect for the people he covers…

You have a job to do, the players have a job to do, learning how to respect each other holds the key…Tatum was accompanied to the seminar by Celtics Media Relations Vice President Jeff Twiss who, at one point, asked the students, “If you were studying for a test and twelve people asked you to answer a bunch of questions, how do you think you’d feel (about your preparation being interrupted)”…I think they got the point….It works both ways…

 

 

 

 

 

 

 

 

 

 

What Do You Want to Be When You Grow Up?

So you think you want to work in the "glamorous" world of sports journalism, do you?

But before you answer that, ask yourself if you have what it takes....You've decided you're all in to "low pay, long hours"  mindset but there's a lot more to it  in 2018...Can you shoot and edit your own video?...Can you format a show?...Do you have your own website (and can you write the code for it)?...Those are the systems you can learn but how do you get your point across when the competition is so fierce?

At our most recent Boston University Sports Journalism Seminar, W-E-E-I Site Editor Rob Bradford hit the nail on the head with his very first statement...Said Bradford, "In a nutshell, it's more about getting the person to look at your stories than it is the actual story.  You have to grab them"...

Ouch!...

It's not enough to just produce the work but you have to bring the readers/viewers into the tent as well (and maybe first)...That's a scary proposition, maybe even more so when looking for that first job...You're unsure of yourself as is, let alone worrying about people liking you and your material from the jump...

Our other guest that same night, Emerson Lotzia of NESN, explained his early travels down the broadcast road and, like Bradford, laid it out for those in attendance;  "You can only explain to them how much of a grind it is until you're actually into it.  You don't realize the ridiculous(ly) long days and long hours and everything that's ahead of you.  You're going to be producing, shooting your own content.  You're going to be anchoring, you're going to be editing.  I was a one man band for eight years till I came to Boston but that was how I sold myself to those stations."... Interestingly, one of the things Lotzia came to realize was that in perfecting those skills he was positioning himself ahead of the veterans who were resistant to the so called "new technology" and new way of doing business...

We spent a lot of time talking about the process of sports journalism in 2018 but not as much about what it is...Well, it's sports talk radio, it's "hot topics", it's tweeting and Instagram, all of it and more ...And yes, it's well produced material, well written,  well shot, well edited...That all counts...But for me the highlight of the night was when Bradford said he envied the students in the class for the skills they had!....

If I've had anything to do with that, I've done my job...

 

How Big is Big…

Covering high school and local sports isn't quite the same as going to the Super Bowl four times, the World Series three times, the Stanley Cup Finals twice, the N-B-A finals four times or the Olympics...But on your road up the sports journalism ladder you'd be wise to treat it that way...Because to the people who are involved, it's just as important...

For aspiring journalists working on the student paper, radio or television station, a Beanpot final or an occasional League tournament might just be as big as it gets....Those rare N-C-A-A appearances are to be savored...Just ask the pair of  announcers from W-T-B-U who got to go to Fargo, North Dakota this year...

You rise to the occasion...

"If you treat an assignment like its just run of the mill, another thing and you mail it in, the readers will know almost immediately and they'll tune out and they're not gonna read you"...So said Greg Bedard this week at the final edition of the 2017 Boston University Sports Journalism Seminar Series...That just happened to be the answer to my very first question and when I heard his answer I felt like I had gotten my point across and the seminar could have ended there...

It's not as if you have to make every story big, but it's important to find those nuggets, go behind the x's and o's and most importantly, inform your readers...

As the season goes along, the games get bigger (usually)....they determine what is often termed a successful season...and as such, they draw attention...Like athletes, journalists need to learn how to pace themselves, how to sometimes NOT make every game, every play seem like it was an "instant classic"...That's not always easy, taking individual events into play but it's almost as if you have to detach yourself from the game..."They (veteran reporters) have a poker face", Bedard told the audience, "nothing phases them...especially on deadline, you have to keep your cool, you have a job to do."

While I know students love war stories and want to be connected to the events they hope to some day cover, I sometimes struggle with "bringing them into the tent" fully...Thus i didn't press Bedard when he talked about not really caring about the outcome of the game he might be covering....It sounds jaded perhaps, but the harsh reality is, it becomes a job...More times than not, better than any other you'll ever have...In the television news business there's a saying, "we don't care who wins, just get it over by air time" ...(editors note-stations can't use highlights of a game until it's over and there's nothing worse than doing a sportscast and having to tell the audience what happened instead of showing them.)...Everyone says to themselves that will never happen to me...Work the beat for thirty, forty years in my case, and watch...It just happens...But I digress...

The other issue that jumped out at me as a result of our discussion was offered by Ben Watanabe, one of the Senior Editors at NESN.Com who also joined us...Watanabe hires many young journalists and he's found that there's a correlation between deadlines and the internet, and not always a positive one..."Writers that I see coming out now that have only written for the web are not as comfortable with it (deadlines), game ends you get twelve minutes to get it (your story) in. I don't know that they get it drilled into them that there is a deadline"

So don't get too high, don't get too low...Every story is a big one to somebody...Tell 'em something they don't already know and you'll do just fine...

 

And Away You Go…..

1735 DeSales Street, NW Washington DC 20036!...I still remember it, some forty years later after i started applying for my first television job...That was the address i'd send my three quarter inch tape to, never to see it again...The DeSales Street address was where Broadcasting Magazine was located, literally the ONLY classified page for on air jobs...And if that wasn't bad enough, my tapes went to a box number so i didn't even know where the jobs were!

Thanks to websites like TVJOBS.Com  and Journalismjobs.com, to name a couple, the process is much easier now...

One of the advantages of starting out in a smaller market, as scary and as unattractive that might be, is that you'll often time find yourself the only one covering the event...I can't tell you how many times spectators would come up to me in my first job at Malden Cablevision and ask initially "Who are you shooting for" which then segued to  "When is this gonna be on?"....and eventually translated into "Hey, you're the guy from Malden Cable, thanks for doing our game"..."Parents still want to read about their kids and neighbors in their hometown", Brian MacPherson of the Providence Journal told our recent Boston University Sports Journalism Seminar class, "Some of the best stories I've ever written were because people wanted to share them"...

Joining MacPherson was Catherine Donovan, Executive Producer at the Western Mass News Organization that oversees three TV stations in Springfield, ABC 40, Fox 6 and CBS 3....Even with a population of over 150,000, Donovan knows where their audience is, "Friday they (the sports guys) go out and do ten to twelve football games...and the parents love it!...they want to see their kids"...

It's really simple...ESPN, FoxSports, The Boston Globe aren't showing up to cover the games played in the markets where you'll start...use that to your advantage...

Now while maybe it's easier to find the jobs, I've gained an appreciation for the hard work it takes to do that job now... Donovan lays it right out there.  "Going into this you're going to want to love it"...A typical day for a Multi Media Journalist (MMJ) at her station sounds daunting.  "They're responsible for coming up with at least three story ideas, their own and not from the newspaper or our competitors.  You get assigned and make your calls, setting up your interviews.  You're getting your gear together, you're packing up your car and going to your interviews.  You're gathering your interviews, your video, your sound.  You're in touch with the assignment desk throughout the day.  Every reporter is required to do a Facebook Live hit (at least 5 minutes). You're sending back photos of their stories.  You're re-posting stories to your personal webpages.  Once you've gathered everything you might write and edit in the field, feed it back.  You get your scripts approved (by Donovan) and then go "live".  I might add that includes shooting the live shot by yourself...And if the story is big enough, as in the case of Aaron Hernandez, you might even do a series of live shots for other stations around the country...And don't forget to Tweet while you're at it...

Bottom Line, you're working hard...

Which brings us to a question for MacPherson courtesy of Shelby Reardon..."What was your biggest struggle in your first job"..."Some of it is just getting your feet under you and knowing what's going on, not just like who won last week."

It says here, you're ready...time to hit the bricks...

 

The Film the NFL Doesn’t Want You to See…

It's no wonder that the National Football League doesn't want you to watch "The United States of Football"...What is amazing is the number of interviews, hours and footage Sean Pamphilon spent putting this together...It is simply brilliant...

Intended to explore the violence and physical contact in the N-F-L and football in general, the film underscores two problems facing the game...Numbers are dwindling and just as importantly, should we let our kids even play the game...

These are not issues the National Football League wants to tackle, if you'll excuse the pun...

Google " dwindling football numbers" and the articles jump off the page....Granted, not many of those playing youth football will ever see the National Football League but if fewer and fewer kids are even entering the pipeline, eventually the product will suffer...Conversely, if you search "increasing numbers" of sports like soccer and lacrosse, the results are equally startling, but in reverse...

The images Pamphilon presents are gripping...Intriguingly, Pamphilon struggles with his own son's desire to play football and credit him for including it in the film...What parent would encourage their son or daughter to take part in a game that might leave them crippled, physically or mentally,  at some point in their life?...Now, this isn't to say that other sports aren't dangerous also...Concussions in soccer from heading the ball are on the rise...Heading the ball is a fundamental, natural part of the game and as participation increases, so will (head) injuries...

Developmentally, players are not ready to take shots to the head at the ages that they start playing sports...A recent article in The Guardian, for example, talks about eleven being the starting point for allowing players to head the ball, and only then in a game, not (extensive) practice...Pop Warner starts at age 5!....How can this be?....The lower limit for weight is 35 pounds!...How is a kid at that weight possibly ready to have his/her body subjected to the contact of football...Sometimes he/she's playing with kids twice his/her weight!...Look at the age/weight classes, it's staggering...Even at the "varsity" level you could be playing with someone seventy five (75) pounds heavier...That's an astonishing disparity...

Sean's first project, "Run Ricky Run"  was part of ESPN's 30 for 30 series...it drew critical acclaim....then came "Bountygate" ...Ask the people of New Orleans how they feel about Pamphilon...Now "The United States of Football"...Never let it be said that Sean isn't afraid to face an issue head on...I'm waiting for his next endeavor...

It’s Not Just a Game…..

I suppose if you came right down to it , you could say Sports and/in Society goes as far back as the Roman days when emperors put on shows at the Colosseum for their own glory and pleasure but just as much for entertainment of the masses...There was wrestling, boxing, racing (think chariot races in Ben Hur) and what movie glorified the slaves versus the lions better than "Gladiator"...

Today you could easily compare NASCAR and MMA with the earlier games but what's more relevant to remember is that we've always looked for a way to express ourselves physically and that's where sports does it best...And then there's the fans...Interestingly, a definition of the word fan-atic, from which fan is derived looks something like this;

"a person filled with excessive and single-minded zeal, especially for an extreme religious or political cause."

So just how did it become so associated with sports?...Why did it become so important?

"You're trying to give it meaning, you're trying to see yourself in it, you're trying to sure up your identity, says Professor Todd Crosset of the UMass Isenberg School of Management and the Director of the Sport Management Program...Crosset and Gary Washburn of the Boston Globe joined us recently as the Boston University Sports Journalism Seminar Series and we spent a couple of hours kicking around the age old question, "does sport imitate society or does society imitate sport?"...I'm not sure we answered it but we gave it the old college try...

I've played, followed, covered sports for more than sixty years now and I'll be the first to admit I may be too close to it...I love it, it's fun (to play and watch), it matters to me and I make a living from it...So maybe i'm biased...But is Sport any different than any other group in society?...Don't lawyers work as hard at it, don't doctors practice for years, don't educators climb the ladder to get to the highest rung?  Or is it just that there's people covering what happens in sports and publicize every facet of it?

"If it's out there, it's gonna come in here, Crosset said, But it's gonna come in in different ways.  It's gonna be re-shaped and re-formed, there's gonna be some uniqueness to it."...

Much of that notoriety falls back on our need for immediacy..."Social media, Instagram, Snapchat, all that has just polluted everything, mentioned Washburn,  What is appropriate, what is inappropriate, what people want, what they don't want.  It has throw everything into a frenzy."

One of the more compelling topics we discussed, and there were many, centered around Charles Barkley's now famous line and Nike commercial "I am not a role model"..."We're fooling ourselves when we say athletes are role models, Crosset told the group, that's a way to try and get them to behave."

Let's face it, all of us has played sports at one time or other, something we picked up, something our moms and dads thought was important, something, perhaps, we were good at and stayed with...

But what turned out to be the most important lesson we learned from sports, is that it's a mirror of our lives and the way we choose to live them..Sure we'd rather win than lose,  but learning how to lose, learning how to be a part of a team, learning how to share are far more important exercises than the scoreboard....

"It's all about respect" Crosset left us with...a perfect way to sum things up....

 

 

Your Rookie Season…

Everyone has a story...

How they got started, how they got someone to take a chance on them...

Freelancing, working for the student radio or tv station in college is a great beginning but it doesn't usually pay the bills...That's where the challenge comes...

My story is written in hieroglyphics in the building at 640 Comm, formerly known as the School of Public Communication...Too many decades ago that i care to remember while researching a story on this revolutionary thing called cable television, i stumbled upon a small local station in beautiful downtown Malden that was producing more than sixty hours a week of local programming...I sat through a local news show they did with one anchor simply reading stories he had re-written from the Malden Evening News ....When it was over, the Program Director, who had to direct that news show, granted me an interview for my project...After asking all my questions i said to him,  "I notice that Howard (Kaye) doesn't do any sports in his show". The P-D said, "Oh Howard doesn't know anything about sports".  To which I summoned up enough courage and said "Well, how about me?"...He sat there, and sat there and sat there some more and finally said "OK"....That was a Friday and I was on the air Monday never having done ANY television before, my work in SPC excluded...Monday rolled around and I had no clue...Howard, of coure,  was more than happy to give me four minutes out of his fifteen (so he didn't have to fill it)...And off I went...Truth be told, at the beginning, I too re-wrote stories out of the Malden Evening News...But it didn't take long for me to realize I had to do more...Within a week I started going to the track meets in the afternoon, the basketball and hockey games at night, Porta Pak in hand...Rushing back to the station I'd edit what i could (usually the long jump because it was the first event)...I made sure I told everyone at the meet "this is gonna be on the Channel 13 News tonight"....And you know what?...The next time I showed up the kids (and the parents) would come up to me and say "Thank you, no one's ever done this before, are you filming today?"....And so it built...We started doing football games on Saturdays, tape delaying them, basketball and hockey, even baseball, some with ONE camera but the people in Malden didn't care that it was shaky or grainy, they were on TV!...And this newcomer was on his way...

Tom Leyden of WFXT and NESN's Michaela Vernava joined us at the Boston University Sports Journalism Seminar Series recently and both told similar stories...Starting in small markets isn't the most glamorous, Leyden in Allentown, Pennsylvania, Vernava at a cable station in Marlborough, Massachusetts, but it had its benefits..."You're gonna get paid very little money but don't think about that, said Leyden, the way your should view your first experience is like going to grad school but getting paid. And don't ever think you're better than where you are because the reality is you're probably not"...

I certainly had no allusions...Vernava told the group, "I felt like draft pick number 199. Why should I be the one that makes it, that gets a job, that winds up being good at this?  And then I would remind myself that I just believed that I could"

Starting that first job is very much like starting college again...You learned no one was going to make you dinner (but at least you had the dorm)...You learned no one was going to do your laundry (but the dorms had washers and dryers)...You learned to budget your time (there always an all nighter)...The first job is the same...You have to re-learn everything...It's genuinely scary but amazingly exciting at the same time...

Leyden had a great piece of advice for "newbies"..."Wherever you go, determine what those people really care about and cover it.  Because guess what?  If you cover it and cover it well, the people you're serving are gonna like you"

Isn't that what it's all about?

On the Radio, Whoa Oh Oh…

"We play the bad guy, we play the villian"...

Now there's a way to start a seminar!...

Sports Talk Radio is about to explode in Boston...Oh sure, we've had two stations for close to eight years but with both stations now being owned by the same corporation, something has to give...And maybe it just might be the format...Or not...

"We'll create an emotional investment in the person who's listening", said Jimmy Stewart, Executive Producer of Felger and Mazz on 98.5 TheSportsHub...How else to explain why callers will stay on hold for an hour to get seven seconds of air time?

There's no formula for sports talk radio these days but certainly stirring things up is key...It's not a news organization as much as it is a forum...A place to throw an opinion out there and have people react...Sure, you can write a comment to a blog post or tweet back at someone you're following...But those are passive compared to actually hearing your own voice (even on seven second delay)...

If there's one constant to sports talk radio nationwide, it's that it can't be boring...You might not like Mike Francesa but people listen...Dan Le Batard has a cult following...Mike and Mike take up four hours on ESPN Radio every day and have been on for eleven years now...

So when Shane Victorino takes Tony Massarotti to task live, it's gold..... When Fred Toucher hangs up on Rick Pitino,  ratings soar!...

Sure, there's a lot of yelling, a lot of talking over one another but what do you expect when you get sports people together?...Jon Wallach joined Stewart at our latest installment of the Boston University Sports Journalism Seminar Series and he pretty much summed it up when i asked him what was the best part of S-T-R...Said Wallach, "It's what I always wanted to do and I've had an opportunity to do it and it's fun.  My father went to Williams (College) and then he went to Harvard Law School.  I took a very different but my father told me when I was 28 that he wishes he had my job.  That means everything"...

So it does......

"And now in my heart I know I can say what I really feel
'Cause they said it really loud, they said it on the air..."

Name that tune.....(without using Google Search!)....

We Got the Beat

"I wrote maybe 14, 15 stories throughout the game"...What, how many?..."Some of them were 5, 600 hundred words, others after the game were in the thousands"...

Such is the life of a modern day beat writer, in this case Zack Cox of NESN, who covers the New England Patriots (and was referring to February 5th at Super Bowl LI)...

If I were to relate that story to legendary beat reporters Bob Ryan of the Globe (Red Sox, Celtics), The Patriot Ledger's Ron Hobson (Patriots) or Joe Fitzgerald, former beat writer for the Boston Herald, they would cringe...

Now maybe it was the enormity of the game/day but still, the days of watching the game and writing a game story, even editing a (video) package for the news or gathering soundbites for post game radio are long gone...It's constant now and even though viewers are watching the game or listening to the game, they want more...They want the person covering the game to fill them in with the little details that are going on right now, details the viewers can't see or hear...

Cox joined Phil Perry of Comcast SportsNet recently at the Boston University Sports Journalism Seminar Series and while I expected to hear about long(er) hours , tweeting and learning to deal with Bill Belichick, I was floored by the amount of work that comes out of these guys on a daily basis, in season or out...

Beat reporting season don't end anymore and the competition is rough...Baseball plays a hundred and sixty two regular season games, football, but 16...That's a big difference and the physical grind isn't close...But the requirements are pretty much the same no matter what the day...

And an added duty now, almost an obligation for any beat writer is to be an "opinion maker"...Fans know the facts, they've seen the game...They want to know what you think about it...They also want you to agree with them..."It's difficult to write opinion well, mentioned Perry,  but in a lot of ways it's harder to go out and find a story and make that work for you.  You have to go, you have to talk to people, you have to make phone calls, you have to develop relationships.  There's something to be said for that."...

Another issue that has changed with the landscape is breaking stories...once upon a time, sports editors (and news directors) expected their beat reporters to be first with any kind of news...Not so much the case anymore..."Whether you're a team or an agent of a coach, said Perry, it's so much easier to call a national guy and get your message out to the rest of the world"... Cox added, "It's almost a bit of a surprise when you see someone locally breaks it before the big time reporters.  They're so plugged in"...Needless to say the local reporters hate getting beat but it happens more often than not...

It may not be the plumb job, the higher rung on the ladder, but beat reporting is still the best way for fans to be connected...

Leave it to Bill Belichick to sum things up..."No Days Off", "No Days Off", "No Days Off"....

Beauty is in the Ear of the Beholder…

I'll take Play by Play for $200 Alex......"I don't know but I know it when i hear it"....Ding!..."What did Bob Crawford respond when asked what makes a good call?

Is it the vocabulary?...Is it the the voice?...Is it the intensity of the call?....

It's probably all those things but if you've watched sports for more than a minute and a half you have a favorite announcer, probably a least favorite announcer and certainly a memorable call...

Crawford, voice of the Hartford Wolf Pack joined Springfield Thunderbirds' Ryan Smith at the most recent Boston University sports journalism seminar, one a veteran of more than thirty years of A-H-L hockey, the other in his first year with the newly formed T-birds...

So here's a question for you all to answer ; Does the play make the call or does the call make the play?

The Stanford band makes the list of memorable calls by accident, you could say...Former Heavyweight Champion Joe Frazier probably would rather NOT be on the list....And would you ever believe that a shot at the "don't clap/genteel" Masters could be considered?..."Oh, wow!"......

I'd put Russ Hodges, Vin Scully and Brent Musberger up there too...Oh yeah, and then there's Mookie!

Hodges' call and that of Dave O"Brien on Davd Ortiz happened on radio....does that make a difference?

The great thing about sports is that you never know what you're going to see when you go to/watch/listen to a game...Everyone is truly different..."Some of the greatest calls that we ever hear, said Smith, are sort of off the cuff and the ones in the heat of the moment and the excitement and sheer enthusiasm and adrenaline of the moment."...

What's yours?

Here's one i wouldn't mind seeing repeated some time in May...I believe in miracles!...