By Eleni Constantinou

Growing up, I never liked the color pink. I always associated myself as a tomboy, particularly because my three brothers, male cousins, and my male friends influenced me. I wanted to seem like someone who was tough, and who knew what they were doing. I never wanted to be “that girl:” the girl with the frilly clothes and the obsession with princesses and Barbie’s. Girls like that cried a lot. They needed help with everything. And they depended on boys. Pink was a color of weakness, and I wanted to be like my aunt: a strong, independent, and single , successful businesswoman. I know that I was not the only girl who thought this way. I remember seeing my classmates wrinkling their noses and exclaiming “ew pink!” because pink w as reserved for the “annoying popular girls,” therefore marking pink as a forbidden color to be ashamed of.

I remember the exact moment when my opinion on the color pink completely changed. I was in my sophomore year of high school. I was reading Malala Yousafzai’s book I am Malala. When asked her favorite color, Malala declared something along the lines of “pink is my favorite color because it is feminine.” I wish I could find and present the exact quote. The point is, when Malala — an inspiration to me fo r her humanitarian work — posed pink as a feminine color, I stopped viewing something feminine as something I should be ashamed of. Yes, pink can be a feminine color, but that’s the best part about it. If Malala can be feminine and dedicate her life towards promoting education for other girls, of course I want to be feminine.

Feminine, associated with the color pink, is now associated with fighting tirelessly for humanity. Pink can be hardcore and competitive, but it can also be frilly and dainty. Pink is no t weak. Pink is strong. Pink is not something to be ashamed of, and neither is women or girls’ femininity.

I recently discovered that everyone is gravitating towards the color pink, or otherwise labeled as “millennial pink.” According to the blog Britton, “pink speaks so much to consumers that Digiday reported it has been mentioned more than 32,000 times online in 2017 alone.” The bottom line is, our generation’s mindset has already shifted from viewing femininity as frail and repelling to something truly beautiful and powerful. It is simply incredible that so many millenials choose to unite through the color pink.