Tag Archives: pink

Feminism, Gender, Gender Norms, I Need Feminism Because

La Vie en Rose

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By Eleni Constantinou

Growing up, I never liked the color pink. I always associated myself as a tomboy, particularly because my three brothers, male cousins, and my male friends influenced me. I wanted to seem like someone who was tough, and who knew what they were doing. I never wanted to be “that girl:” the girl with the frilly clothes and the obsession with princesses and Barbie’s. Girls like that cried a lot. They needed help with everything. And they depended on boys. Pink was a color of weakness, and I wanted to be like my aunt: a strong, independent, and single , successful businesswoman. I know that I was not the only girl who thought this way. I remember seeing my classmates wrinkling their noses and exclaiming “ew pink!” because pink w as reserved for the “annoying popular girls,” therefore marking pink as a forbidden color to be ashamed of.

I remember the exact moment when my opinion on the color pink completely changed. I was in my sophomore year of high school. I was reading Malala Yousafzai’s book I am Malala. When asked her favorite color, Malala declared something along the lines of “pink is my favorite color because it is feminine.” I wish I could find and present the exact quote. The point is, when Malala — an inspiration to me fo r her humanitarian work — posed pink as a feminine color, I stopped viewing something feminine as something I should be ashamed of. Yes, pink can be a feminine color, but that’s the best part about it. If Malala can be feminine and dedicate her life towards promoting education for other girls, of course I want to be feminine.

Feminine, associated with the color pink, is now associated with fighting tirelessly for humanity. Pink can be hardcore and competitive, but it can also be frilly and dainty. Pink is no t weak. Pink is strong. Pink is not something to be ashamed of, and neither is women or girls’ femininity.

I recently discovered that everyone is gravitating towards the color pink, or otherwise labeled as “millennial pink.” According to the blog Britton, “pink speaks so much to consumers that Digiday reported it has been mentioned more than 32,000 times online in 2017 alone.” The bottom line is, our generation’s mindset has already shifted from viewing femininity as frail and repelling to something truly beautiful and powerful. It is simply incredible that so many millenials choose to unite through the color pink.

Awareness, Feminism

Support My Rack (Because the Rest Doesn’t Matter?)

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October is Breast Cancer Awareness Month. Everyone knows that. October is also Halloween. Everyone knows that, too. Some lesser known holidays that occur in October include Adopt a Shelter Dog Month, National Popcorn Popping Month, Clergy Appreciation Month, and Sarcastic Month, just to name a few.

Slogans such as “Save the Ta-Tas”, “I love boobies!”, and “Support My Rack” are used all year-long to raise money for breast cancer awareness and research, and have proven to be successful marketing strategies for various foundations. But how do these slogans affect us, and what do they mean?

During October it seems like we can’t escape phrases that sexualize breast cancer and breasts in general. Using euphemisms like “rack”, “boobies”, or “ta-tas” reduces women to one aspect of their bodies. Breasts are not neutral territory in our culture, but rather a part of the human body that is already highly-charged. Breasts have a long history of being fetishized by some, revered by others, or used as a mechanism of oppression. Who are we “Saving the Ta-Tas” for– the patriarchy or ourselves?

Pink Everything!

The color pink has become synonymous with breast cancer, but pink also represents love, romance, nurturing, and understanding. This non-threatening color has been completely co-opted by corporations to represent breast cancer and breast cancer awareness. Susan G. Komen has an entire online store dedicated to the sale of pink objects. And 5-Hour Energy, the 4-calorie, caffeinated energy shot, has a “Pink Lemonade” flavor, whose proceeds support the Avon Foundation for Women Breast Cancer Crusade. These foundations are capitalizing upon a medical illness that affects real people with real experiences, whom we know and love. Supporting breast cancer awareness and research is trendy.

Breast cancer is most commonly found in women, but also occurs in non-female-bodied individuals. It can occur regardless of your biological sex, but you wouldn’t know that from the marketing campaigns. The rhetoric surrounding breast cancer is pink, frilly, welcoming, and inherently feminine, alienating “non-traditional” breast cancer survivors as well as survivors of other types of cancers, who may feel unsupported as breast cancer takes up so much public space and discourse.

This month, try to be cognizant of the sexualization of breast cancer. Try to alter your language to honor the experiences of survivors, and to internalize that breast cancer affects everyone. Think about the notion that breasts are a powerful symbol in our culture, but that they are also just a part of the human body. Organizations using slogans such as “I love boobies!” have made great strides for breast cancer awareness and research, but a little attention paid to rhetoric surrounding this cause can go a long way in making Breast Cancer Awareness less of a seasonal trend and more of a socially-responsible, feminist statement.

*Many thanks to the Feminist Collective at Boston University for the discussion and thoughts that contributed to and inspired this post.