Tag Archives: language

Lord balks at gender-neutral language

Pepper... and Salt
Pictured: “Pepper… and Salt” cartoon, Wall Street Journal, 1/9/14

Over at The Chronicle Review, Geoffrey Pullman (of the Language Log, etc.) has a “Lingua Franca” column dealing with the objection of certain parties in the British House of Lords to the proposal to use gender-neutral language in the framing of future laws. He writes:

Lord Scott defended what The Cambridge Grammar of the English Language calls “purportedly sex-neutral he”: the old-fashioned notion that saying “anyone who thinks he deserves it” doesn’t exclude females. (Of course it does. There’s a reason why it sounds silly to say “You can bring either your father or your mother if he wants to come”—he simply cannot be understood as covering your mom.) […]

The debate cried out for the professionals to be called in. And to my delight, as I read on in the Hansard record of the debate, I saw that they had one: Lord Quirk of Bloomsbury, a distinguished scholar of English grammar and usage, and a former vice chancellor of the University of London, was next to speak. […]

Of purportedly sex-neutral he, “the convention that masculine pronouns are deemed to include feminine reference,” he said:

If it ever worked, that convention no longer does, and there have been convincing psycholinguistic experiments showing that sentences such as “Anyone parking his car here will be prosecuted” predominantly call up images of a man doing the illicit parking.

And he further noted a shockingly strong tendency in certain legislative amendments to stick entirely to purportedly sex-neutral he whenever the pronoun referred to a judge. (The high-level judiciary in Britain is almost entirely male.) […]

A final stinger: Pullum notes in his last graf that each one of the “grammatically ignorant old sexist fools” who spoke in the debate was…. male.

Inset image from The Wall Street Journal 1/9/14. 

Support My Rack (Because the Rest Doesn’t Matter?)

October is Breast Cancer Awareness Month. Everyone knows that. October is also Halloween. Everyone knows that, too. Some lesser known holidays that occur in October include Adopt a Shelter Dog Month, National Popcorn Popping Month, Clergy Appreciation Month, and Sarcastic Month, just to name a few.

Slogans such as “Save the Ta-Tas”, “I love boobies!”, and “Support My Rack” are used all year-long to raise money for breast cancer awareness and research, and have proven to be successful marketing strategies for various foundations. But how do these slogans affect us, and what do they mean?

During October it seems like we can’t escape phrases that sexualize breast cancer and breasts in general. Using euphemisms like “rack”, “boobies”, or “ta-tas” reduces women to one aspect of their bodies. Breasts are not neutral territory in our culture, but rather a part of the human body that is already highly-charged. Breasts have a long history of being fetishized by some, revered by others, or used as a mechanism of oppression. Who are we “Saving the Ta-Tas” for– the patriarchy or ourselves?

Pink Everything!

The color pink has become synonymous with breast cancer, but pink also represents love, romance, nurturing, and understanding. This non-threatening color has been completely co-opted by corporations to represent breast cancer and breast cancer awareness. Susan G. Komen has an entire online store dedicated to the sale of pink objects. And 5-Hour Energy, the 4-calorie, caffeinated energy shot, has a “Pink Lemonade” flavor, whose proceeds support the Avon Foundation for Women Breast Cancer Crusade. These foundations are capitalizing upon a medical illness that affects real people with real experiences, whom we know and love. Supporting breast cancer awareness and research is trendy.

Breast cancer is most commonly found in women, but also occurs in non-female-bodied individuals. It can occur regardless of your biological sex, but you wouldn’t know that from the marketing campaigns. The rhetoric surrounding breast cancer is pink, frilly, welcoming, and inherently feminine, alienating “non-traditional” breast cancer survivors as well as survivors of other types of cancers, who may feel unsupported as breast cancer takes up so much public space and discourse.

This month, try to be cognizant of the sexualization of breast cancer. Try to alter your language to honor the experiences of survivors, and to internalize that breast cancer affects everyone. Think about the notion that breasts are a powerful symbol in our culture, but that they are also just a part of the human body. Organizations using slogans such as “I love boobies!” have made great strides for breast cancer awareness and research, but a little attention paid to rhetoric surrounding this cause can go a long way in making Breast Cancer Awareness less of a seasonal trend and more of a socially-responsible, feminist statement.

*Many thanks to the Feminist Collective at Boston University for the discussion and thoughts that contributed to and inspired this post.