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BU’s College of Communication offers a degree that could help you develop the next big app

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By Michelle Marino
MS Journalism ’15
BU College of Communication

Tucked away in the College of Communication’s Film & Television department sits a relatively new Master’s program that you may not know much about—Media Ventures (visit our site to find out program details). The program, which has only been around for five years, already has its graduates making quite a splash in the world of new media.

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Media Ventures (MV) is a 12-month MS program that focuses on media innovation and entrepreneurship—a creative degree for creative students. This bi-coastal program combines practical experience with theory and mentorship to help students prepare for a career in technology, business and media (if the business component appeals to you more, a dual MBA/MS degree in MV is available- more information can be found here).

“I look at it as the new producing,” says Media Ventures Director Cathy Perron. “I was a TV producer and I liken this to that process [producing]. You have the idea phase to air date, and all the constituents you work with until the show airs. Here, instead you are coming up with a new media process and working with similar constituencies,” she says.

MV graduate students get ready for PitchFest 2014 in LA.
MV graduate students get ready for PitchFest 2014 in LA.

During their first semester in Boston, MV students develop a new media business product or service, complete with prototype, business and marketing plans (this project serves as the degree’s thesis component). Students work with each other to brainstorm and pitch different ideas. The following two semesters are spent in Los Angeles, where students complete two internships while simultaneously finalizing their thesis. “Los Angeles has a very vibrant startup community and most are focused on media startups,” says Perron.

Students in MV talk about their experiences as interns in start-ups in Boston and LA.

As the two semesters unfold in LA, students are constantly working to improve their new media project. Each summer, COM hosts their annual summer PitchFest, which gives MV students the opportunity to present their projects to a guest panel of media start-up and venture capital experts. This 15-minute presentation with 15 minutes of Q&A allows students to receive valuable feedback on their ideas and create networking connections with those in the media industry. Check out pictures from this year’s PitchFest by liking BUMediaVentures on Facebook.

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Even if creating the next big app is not your goal, there are other things you can do you’re your MV degree. “Students who have graduated are getting really good jobs,” says Perron. “They are in well-compensated strategic positions. The program was timely in its launch because the kinds of jobs out there are jobs that Media Ventures will prepare students for,” she says. The program has alums in positions like Senior Manager at Hulu and Editor of Bloomberg.com.

Beth Haber, Consumer Insights Manager at Hulu and graduate of the program, says her role at Hulu is directly related to what she learned in Media Ventures. “Media Ventures is focused on the execution of media and the introduction of new media platforms,” she says. “Hulu has really been a part of that. It’s interesting to see what I was learning in the program and how it relates to what I do every day now,” Haber says.

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MV students with HBO Senior Vice President, Jay Roewe (COM ’79) at 2014 PitchFest in LA.

COM’s current MV class is comprised of students from all walks of life—a largely international crew with backgrounds in technology and engineering, design and even law. “What I want to stress is it’s a cross-disciplinary program,” says Perron. “Anybody who’s interested in any different form of media could come into this program as a one-year grad program and learn the strategies of innovation,” she says. “You get real roll-up-your-sleeves practical experience, where at the end you have a calling card [thesis project] to show a possible employer or investor and you can show them what you’ve done from concept to marketplace,” says Perron. “It’s a tremendous opportunity.”

Make sure to follow @BUmediaventures, so you can keep up with what’s going on in their program.

Do you have a great idea for media innovation? The Media Ventures graduate program could be for you! Learn how BU’s College of Communication can help you take that next step in your career by visiting our site here. Have questions? Ask us in the comment section below.

Check out the video below to hear what HBO Senior Vice President, Jay Roewe (COM ’79) has to say about PitchFest and the forward-looking aspect of a Media Ventures degree.

 

 

 

 

 

 

 

 

 

 

 

BU’s College of Communication Pioneers Emerging Media Studies

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By Ali Parisi
MS Public Relations '16
BU College of Communication

Even if you're not in the communication world, chances are you've probably heard at least one conversations discussing new media—social media has changed everything, from interpersonal communication to journalism, and more.  Traditional media may still be around, but new media is quickly growing.  It feels like an absurd amount of media outlets and technologies have come and gone over the past few years, especially with the widespread use of smartphones.  I had to wait till my freshman year of high school to get a chunky old flip phone.  Now, parents are handing iPads and iPhones to their kids before they can even talk!

YLNnbxyzAfter a few years of discussion, BU’s College of Communication finally decided to introduce a one-year Master’s program that focuses solely on new and emerging media.  The MA program, Emerging Media Studies, is one of the first in the nation to do so (go BU!).

One of the primary courses taught within EMS is a collaborative class entitled Extended Group Research Project Seminar.  Quite a mouthful, right?  But the year-long class is not as intimidating as it seems.  According to EMS Director and Professor James E. Katz, Ph.D., the class aims to prepare students to take positions that will be a fast track to leadership in various organizations by helping them to become experts in big data, consumer psychology interaction, and research methods.

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Professor Katz with his Reddit Gifts present.

“Our goal is to mentor students in doing meaningful research relating to emerging media so that when they take their post- graduate positions, they will already know how to do research and will have a portfolio to show employers,” explains Katz.  I may be a PR student, but I already love the sound of this class.  It’s a class that does more than just theoretical and academic discussions.  It’s actually preparing students for the “real world” after graduation.

One of Katz’s students, Katharine Sipio, heartily agrees.  Having majored in both English and Communication Studies at Saint Joseph’s University for undergrad this past spring, Sipio is excited for the possibilities this class has opened up.

“The readings and projects we do not only give us some strong writing samples, but [also] research skills that would be applicable in different types of careers,” says Sipio.  After taking this class, Sipio can see herself going into a “various number of communications careers such as a social media consultant, or maybe even going into PR, media management, copywriting, or exploring the world of digital writing and publishing.”

In addition to Sipio, I was able to talk with two more of Katz’s students, Adrien Park (Syracuse, ’14) and Brittany Anderson (UMASS Lowell, ’14).  All three of them had nothing but good things to say about this class, even describing it as their favorite class of the semester.  Park adds that the class has become somewhat as a family between the students and faculty because it is solely for EMS students.

“The professors and TA’s are extremely caring and helping, giving us a lot of great tips and insight about working on research [projects],” explains Park.

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Next semester, the class will begin working with a project sponsor.  This sponsor will be a local organization for which students will work on a research project that focuses specifically on that organization’s needs – just one more example of how BU is preparing its students for post-graduation careers.

Make sure to follow EMS on Twitter @DEMSatBU and like them on Facebook so you can stay updated on all the happenings within the program!

Does this sound like a program you’d like to learn more about? Tell us why in the comment section below!

Please feel free to ask us any questions you have about the EMS program and be sure to check out or website for more information on all graduate programs offered through BU’s College of Communication. 

David Carr and Jill Abramson discuss the future of media

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By Michelle Marino
MS Journalism '15
BU College of Communication

"Switch to something forward-looking, like blacksmithing," David Carr teased, breaking the ice on his outlook for journalism at his much anticipated Fast Forward event. The event, which also included his former New York Times executive editor Jill Abramson, was equal parts laid back and engaging. It kicked off by Carr fielding a few brief questions on the future of journalism and the media with WBUR & NPR's Here & Now co-host Jeremy Hobson.

Carr went on to explain there is a place in journalism for people who can create a concise piece of work and effectively distribute it to the right audience. When asked about the future of media, he didn't make outright predictions but touched on issues facing print, the trouble of being a mid-sized publication, the declining influence of cable news and the transformation of newspapers to daily magazines. Talking about change, he explained how it usually comes very slowly, and then all at once. He likened print to intellectual jewelry, saying, "In 10 years, print will be a luxury artifact - web will be the primary vehicle." He also discussed the importance of curation and the organization of news in a world of relentless information and content personalization.

Carr then took over as host, with Jill Abramson joining him onstage. The dynamic between the two was casual and jovial. The conversation flowed freely and without formality, Carr often probing and Abramson answering. Topics ranged from Ebola to the American Dream to the current generation. Carr calls worrying about successive generations a "waste of time", saying "This generation is serious...we're just pot smokers."

Abramson was forthcoming on her career with the Times, saying "I devoted my career to telling the truth and the truth is I'm fired!" She said she misses the chase of being in the thick of the news, but she is enjoying her new role as a professor at Harvard. Much to everyone's surprise, she nonchalantly dropped the news of a startup she is pitching with journalist Steven Brill, which will have her writing one long-form story annually. On news competition, she says she ceased thinking of other news organizations, as competition is coming from everywhere.

In closing, Abramson shared the best advice she ever received related to journalism: "Shut up and listen." It was eye opening and entertaining to watch two of media’s most influential players bat ideas around and gain valuable insight.
Boston University is lucky to have Carr as a professor here at the College of Communication. Next semester, he'll be teaching Media Criticism JO500.  If you’re interested in joining Professor Carr’s class, you can apply by critiquing a piece of media content in any medium you like. In the meantime, Abramson will continue to pursue her startup. So, shut up and stay tuned!

To find out about more events going on at BU's College of Communication, check out the calendar here. 

 

Behind the scenes of butv10

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By Keiko Talley
MS Journalism '16
BU College of Communication

butv10 is an on campus student organization made for and run by BU students. There are about 250 students in the organization, and each year it continues to grow due to the success of the students. Although there are mostly undergrads working with butv10, graduate students are also welcome to join.

Originally, before there was cable on campus, butv10 was called BUTV. In 2005, it was granted cable space and later turned into butv10. On campus students can watch butv10 on channel 10 or video on demand. Off campus, everyone is welcome to watch the live stream online.  butv10 offers a wide variety of shows including news, variety, sports, drama, and reality.

In the beginning of the fall semester, there is a general interest meeting where any and all students are welcomed. Students get to talk to different producers of different programs to get a better feel of what goes on and what is to be expected. After that meeting, there are frequent follow up meetings where students can further figure out which department and which program best suits their interests. For those students who missed the general interest meeting, the best way to express your interest in butv10 is by contacting them via their website, here. Although the program is run by students, there are two faculty advisors over looking all operations, Professor Chris Cavalieri and Professor John Carroll.

For example, butv10 has created BU's only cooking show, “The Hungry Terrier" -- your premier source of delicious “Rhett-cipes” and yummy eats around campus. The series focuses on giving you a good treat and keeping your wallet happy. Check out the first season below.

Most students join butv10 as an organization, but it is offered as a two-credit pass/fail class. According to Professor Cavalieri, all students are welcomed to join as long as they have the dedication and desire to engage in the discovery process. Like most jobs, butv10 is a place where you need to establish yourself before becoming a big name leader. New students are encouraged to come into the organization, but must be willing to work their way up; start with learning audio, then move to learning cameras, moving onto stage manager, and finally landing a spot in front of the camera.

As part of the new fall TV season trend, butv10 is airing its newest drama, Paper Trail. To hear what people are saying about this series, check out this recent article from BUToday. In the video below, watch the trailer for Paper Trail, which airs Tuesdays at 5 p.m. on butv10.

Additionally, I had the pleasure of seeing behind the scenes of Good Morning, BU, a program shown on butv10, since I recently joined their team. Although there are many undergrads working and producing the show, being a part of it has allowed me to see just what goes into producing Television programs. Building the set, working the lights, and writing the script for a half hour segment of Good Morning, BU takes well over three hours. Most of this work is done the night before the show airs live. The last minute prep work and graphics are done an hour and a half before the show airs, followed by rehearsals of the program and sound check. The hours before going live are hectic and tensions are high. Everyone wants the show to be great and free of mistakes. After the show is over, a sense of accomplishment, relief, and pride is shown through the students’ facial expressions, for they can mark one more day down with a million lessons learned.

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Whether you’re a freshman or graduate student, getting involved with butv10 is a great way for you to learn what working for an actual TV production is really like. Click here to see how you can become a part of butv10.

From sports anchors to associate producers, check out some of our successful BU COM alums who were involved with butv10 by visiting the Alumni page.

Have you seen one of the shows on butv10? If so tell us which one was your favorite and what you thought of it!

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NYT Columnist David Carr talks about his first semester as a BU professor

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By Michelle Marino
MS Journalism '15
BU College of Communication

For those lucky enough to attend BU Professor David Carr's now sold out Fast Forward event at the Tsai Performance Center on October 20, he says it's one he can genuinely recommend. "We're both very honest and direct people," says Carr of himself and event guest Jill Abramson, former Times executive editor. "She doesn't mince words and I don't really beat around the bush either." Carr places most of the spotlight on Abramson, calling her a "ferocious" journalist and anticipates the event being not much different from a talk between the two on the train (Abramson currently teaches at Harvard, just across the river).

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The event will focus on new media and its impact on the field of journalism, both good and bad. Carr, who is currently testing out his first class "Press Play" this semester, teaches BU students the art of making and distributing content. He says the title of professor still hasn't grown on him, but he trusts it will eventually. "It still kind of freaks me out," he says. The class is small, with only 16 students and requires a writing sample and selection to get in. Carr says he cast the class to include students with varied backgrounds and expertise, since a lot of focus is placed on co-editing.

He thinks he's done pretty well so far, and is pleasantly surprised by the students, who he calls "deadly serious." Although he explains the sunk costs of starting a class are extremely high, he is learning and tweaking as he goes. Some challenges encountered have been balancing great guest speakers with other class activities, and sounding off on ideas that may take longer to implement in reality than in theory.

When asked what the most valuable skill a journalist today can have, Carr says it used to be just about resumes and clips, but now it's about what can you make with "your own two dirty little hands." He goes on to explain what he calls the "atomic skill": "Can you write me 400 clean accurate words in a limited amount of time and find a way to distribute those words?”

In terms of the economy and journalism employment, he says there's a lot more bounce than there used to be. At a recent event, he saw several companies hiring, something he wasn't seeing a few years ago. Journalism is a field that's always been difficult to get into, but Carr feels BU does a good job of exposing students to the waterfront of what they'll encounter in the real world. "The world doesn't tolerate tardiness or mediocrity," he says, which is why he holds his students to a very high standard.

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Having a professor like David Carr at BU's College of Communication is a real asset to the school, faculty and most of all students. His focus on new media is in the thick of where journalism is right now, and will continue in the future. If you're interested in being placed on the waitlist for the David Carr and Jill Abramson event on October 20, click here.

Already have your tickets? Tell us in the comment section what you hope to gain from this event!

Interested in learning more about graduate school at BU's College of Communication? Tell us what program (s) you are interested in and why. Also be sure to visit our homepage to learn more about what COM has to offer!