Tag Archives: on campus

COM Career Fair: Networking for Grads and Undergrads

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By Ali Parisi
MS Public Relations ’16
BU College of Communication

Whenever I ask people for advice on job searching, all I hear is: network.  How am I supposed to have time to network while in grad school? How can I go to employers and just strike up a conversation about me and what I want to do with my life?

Actually, I can, and I did!  COM’s Career Fair (Feb 24 and 25) gave me that exact opportunity.  Over 20 employers from all three communication disciplines came to BU specifically to chat with more than 340 COM students about potential employment opportunities.  Among the attendees were Arnold Worldwide, Big Block Productions, Communispace, Gupta Media, Ketchum PR, SHIFT Communications, NESN and WCVB-TV-ABC.

The career fair was held over two days, with representatives from each company set up at tables.  Students could talk to any company that was there, giving them the chance to both learn more about the companies and share about themselves.

“We try to get a mix so that all three departments are covered,” says Kelly Forde, Assistant Director of COM Career Services.  “We’re looking for employers that have both internship and full time opportunities.”

Career Fair

Alexis Feinberg, a graduate PR student, was particularly excited to meet with Ketchum PR regarding a potential summer internship.  “I wanted to find out more about the program, if they indeed had an internship program, and what it means for a graduate-level student,” she said.  More specifically, Feinberg was interested in Ketchum’s subsidiary, Harrison &Shriftman – a fashion PR firm and showroom based in Miami.  “Serena, the Talent Acquisition Manager for Ketchum was more than happy to answer my questions and was open to connecting my information with Harrison &Shriftman.”

Forde describes making connections as just one part of the overall goal at the career fair.  “Obviously jobs or internships are really the end goals,” said Forde. “It’s also to practice: to get more comfortable talking to employers, to get more comfortable talking about themselves and selling themselves, and just to kind of up their professionalism.”

COM Career Services also opened up more resume hours and sent out lists of the companies weeks in advance to give students time to prepare.  Ultimately, Forde explains that it is up to the students to come prepared.  “Showing that you do your research sometimes is the best way to set yourself apart,” she said.

Whether it’s finding a job, internship, or just introducing yourself to employers, the career fair is a great way to get your name out there and practice.  I have to admit, I was a little intimidated since I had never been to one before, but I’m so glad I went.  According to Forde,“Every connection is a good connection.” So why not start connecting?  Lord knows I’m going to need a job soon!

Advertising grad students win poster competition and trip to San Francisco

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By Ali Parisi
MS Public Relations ’16
BU College of Communication

“The rate at which women are amassing wealth and exerting influence is unprecedented. Yet the work that is supposed to motivate them springs almost entirely from a male perspective. The advertising business is a $33 billion industry. Misunderstanding female consumers, from a business perspective, is sheer lunacy.” - Kat Gordon

As an advertising copywriter and creative director, Kat Gordon was tired of being a part of an industry lead by males.  She discovered that only 3% of creative directors within the advertising industry are women. So, she set out to create the 3% Conference in order to teach men and women in agencies and on the client side how to address these issues in new ways and offer something that has been sorely lacking for female creatives: a sense of community.  Today, two years after its first conference in 2012, the 3% Conference has expanded into a “2-day, 400 person event in San Francisco, multi-city road shows throughout the year, a vibrant online community on multiple social platforms, a student scholarship fund, a creative award, and a business blog to support the crusade,” according to its website.

Cindy Gallop, closing keynote speaker at the 2014 conference.
Cindy Gallop, closing keynote speaker at the 2014 conference.

This year, two of BU’s College of Communication advertising graduate students earned a trip to this year’s conference in San Francisco after winning the 3% student competition.   This year's creative challenge was to imagine that the ratio of female-to-male Creative Directors has increased 300%. Working in teams of two, students had to create a poster to announce this news to the industry to motivate folks to attend the conference and keep the movement going.  Iona Holloway (COM ’16) and Annie Papadellis (COM ’16) were one of the top 10 winners (20 students total since they worked in pairs) to win the competition.

Holloway and Papadellis’s winning submission.
Holloway and Papadellis’s winning submission.

“I think it’s great,” explains Holloway and Papadellis’ professor at COM, Pegeen Ryan. “It’s very real life.  You’re going to be entering award shows and competitions when you’re in agencies. It gives you real and fairly tight deadlines; it gives you stipulations on what you’re working on. Kudos to them for taking on the extra work.”

Ryan worked with both of her students throughout the entire process, helping them to edit and perfect their ideas for submission.  The two were ultimately declared one of 10 pairs of winners from distinguished schools around the country, Brown University, Miami Ad School NY, University of Texas, Miami Ad School SF, Missouri School of Journalism and City College of New York. Besides tickets to The 3% Conference in San Francisco, winners also received a travel stipend, a gift bag from their sponsor Adobe and attendance at a portfolio review lunch during the conference.

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Sarah Granger, author of The Digital Mystique, speaks at conference. Photo credit 3% Conference.

“The conference was great,” says Holloway.  “It reinforced how I'm really going to have to kick my own ass if I want to really succeed as a woman in the industry, which I don't see as a bad thing.”

Prof. Ryan was particularly excited about the networking opportunities for the young women.  The students were able to network with people from across the country, giving them contacts to potentially use in their job search after graduation.

Though the numbers have risen, there is still inequality in the advertising industry.  "It's amazing to me that the majority of consumer are women, and more men are creating the advertising that these women see," explains Papadellis. "It baffles me they still haven't changed their approach," she says.

However Holloway is excited for the future, as she believes “Women are brilliant, as are men. There's no reason why the advertising industry can't reflect the society it serves. It might take a while, but it will happen.”

 

 

A helping hand for the international students in COM’s Journalism graduate program

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By Nikita Sampath
MS Broadcast Journalism '16
BU College of Communication 

All Journalism graduate students at BU’s College of Communication are required to take JO721- Journalism Principles/Techniques. Every fall, Professor Christopher Daly teaches a section of JO721 designed for all new international grad students in the Journalism program.

Alongside classes, Prof. Daly does his bit to help these same students acclimate to American culture and the education system. “In a program like journalism, a lot of our assignments depend on cultural awareness. If the students need to tackle topics like the Red Sox, Halloween and Black Friday they need to have a general knowledge of American folkways and society, as they cannot be expected to have that exposure coming from another country” he says.

The American exposure begins early in the semester, when Daly invites students to his home so they can get a first-hand impression of an American household. Daly is also known to bring alumni and other experienced journalists into his classroom to speak to the international students.

The positive influence Daly’s class and efforts have on international students is apparent through the grad students who have been in the program for a few semesters. “My more experienced students come into class and happily and spontaneously testify that they got a lot better over the course of their first year. ” says a proud Daly.

Those grad students who visited Daly’s current students had a lot of advice to offer. Third-semester Journalism student Claire Giangrave told them about how she would ask American students who were better than her to let her read their work. She would look at what they did and imitate it. “The truth is, you have to work harder and better than the others. I made it my goal to compare myself with the best, not just among my peers, but also with great journalists and professors.” she said. She also advised the students to not hesitate to ask for help from fellow students and BU’s amazing faculty. Claire herself moved to Boston from Rome.

Prim Chuwiruch, another third-semester Journalism student from Bangkok, advises new grad students to relax. “ I know that it sounds like the most easiest piece of advice but it's true. Once you take a breather and get yourself accustomed to everything in this new city, things will fall into place on their own and you'll look back and wonder why you ever stressed out so much in the first place.”

A couple weeks ago, Melanie Lidman, an alumnus from the University of Maryland, visited Daly’s international class. Lidman now writes for The Times of Israel and the Global Sisters Report. The entire section pepped up when Lidman told stories about her reporting experiences in troubled parts of the world including Egypt and Israel. She also offered some sound advice for those pursuing a career in the journalism industry: “You will make mistakes along the way. It’s a long journey to grow as a writer and move your career forward,” she told the class.

Are you an international student looking to apply to BU? Find out more about the application process here.

Inside TV graduate course: Production 1

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By Nikita Sampath
MS Broadcast Journalism '16
BU College of Communication 

Production I is an introductory class that every Television graduate student takes in their first semester at BU’s College of Communication (COM). Professor Geoffrey Poister, who has 15 years of experience in the film and TV industry, teaches the course.

In Production I, students start off by learning how to use a basic DSLR camera and what different lenses are used for different effects. Next, they move on to the more advanced Panasonic camcorder, which is used by professional TV crews and is good for shooting interviews. Students learn to record sound using various microphones such as the wireless, lavaliere and shotgun. They also touch upon lighting techniques and learn how to use Avid, Hollywood’s editing software of choice.

For their first assignment, students produce a silent film. The script for this project must be highly action-based. After the script is complete, students learn how to add sound to their film. Students choose to either record new music or select from the available media libraries on COM’s computers located in all the labs on each floor.

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Their second assignment is a group assignment in which students have to work on a documentary—one with real people and characters. This semester, one group chose to work on a story about Professor Poister himself, as he is part of a band. “This is the course I have most fun in. Professor Poister is very funny! I was really surprised to know that he was part of a band,” said Maggie Shuting Cao, a first semester television graduate student.

Professor Poister gives his students creative leeway while giving them hands-on instruction for learning the techniques of film production. Students learn to differentiate between producing say, a more dramatic, fictional movie and one that is more ground in reality, a documentary kind of production. This way they learn two different ways to narrate stories, all in one semester.

Mohammad Behroozian, a student from Afghanistan, who took the class this semester said he really appreciated the “opportunity to test the edges of [his] creativity.” For his first project he produced a stop-motion animation. Beginning right from scratch, he built a set on his study-table. He created mannequins and gave them costumes and lit it artificially. Check out his work here!

Mohammad Behroozian says he would like to work on producing educational television material for children back in Kabul once he graduates from BU’s College of Communication.

Want to learn more about the programs offered by COM’s Film/TV department? Visit our website here and find out how you can apply to one of the graduate programs here at COM.

 

 

 

 

 

BU’s College of Communication offers a degree that could help you develop the next big app

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By Michelle Marino
MS Journalism '15
BU College of Communication

Tucked away in the College of Communication’s Film & Television department sits a relatively new Master’s program that you may not know much about—Media Ventures (visit our site to find out program details). The program, which has only been around for five years, already has its graduates making quite a splash in the world of new media.

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Media Ventures (MV) is a 12-month MS program that focuses on media innovation and entrepreneurship—a creative degree for creative students. This bi-coastal program combines practical experience with theory and mentorship to help students prepare for a career in technology, business and media (if the business component appeals to you more, a dual MBA/MS degree in MV is available- more information can be found here).

"I look at it as the new producing," says Media Ventures Director Cathy Perron. "I was a TV producer and I liken this to that process [producing]. You have the idea phase to air date, and all the constituents you work with until the show airs. Here, instead you are coming up with a new media process and working with similar constituencies," she says.

MV graduate students get ready for PitchFest 2014 in LA.
MV graduate students get ready for PitchFest 2014 in LA.

During their first semester in Boston, MV students develop a new media business product or service, complete with prototype, business and marketing plans (this project serves as the degree’s thesis component). Students work with each other to brainstorm and pitch different ideas. The following two semesters are spent in Los Angeles, where students complete two internships while simultaneously finalizing their thesis. "Los Angeles has a very vibrant startup community and most are focused on media startups," says Perron.

Students in MV talk about their experiences as interns in start-ups in Boston and LA.

As the two semesters unfold in LA, students are constantly working to improve their new media project. Each summer, COM hosts their annual summer PitchFest, which gives MV students the opportunity to present their projects to a guest panel of media start-up and venture capital experts. This 15-minute presentation with 15 minutes of Q&A allows students to receive valuable feedback on their ideas and create networking connections with those in the media industry. Check out pictures from this year’s PitchFest by liking BUMediaVentures on Facebook.

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Even if creating the next big app is not your goal, there are other things you can do you’re your MV degree. "Students who have graduated are getting really good jobs," says Perron. "They are in well-compensated strategic positions. The program was timely in its launch because the kinds of jobs out there are jobs that Media Ventures will prepare students for," she says. The program has alums in positions like Senior Manager at Hulu and Editor of Bloomberg.com.

Beth Haber, Consumer Insights Manager at Hulu and graduate of the program, says her role at Hulu is directly related to what she learned in Media Ventures. "Media Ventures is focused on the execution of media and the introduction of new media platforms," she says. "Hulu has really been a part of that. It's interesting to see what I was learning in the program and how it relates to what I do every day now," Haber says.

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MV students with HBO Senior Vice President, Jay Roewe (COM '79) at 2014 PitchFest in LA.

COM’s current MV class is comprised of students from all walks of life—a largely international crew with backgrounds in technology and engineering, design and even law. "What I want to stress is it's a cross-disciplinary program," says Perron. "Anybody who's interested in any different form of media could come into this program as a one-year grad program and learn the strategies of innovation," she says. "You get real roll-up-your-sleeves practical experience, where at the end you have a calling card [thesis project] to show a possible employer or investor and you can show them what you've done from concept to marketplace," says Perron. "It's a tremendous opportunity."

Make sure to follow @BUmediaventures, so you can keep up with what’s going on in their program.

Do you have a great idea for media innovation? The Media Ventures graduate program could be for you! Learn how BU’s College of Communication can help you take that next step in your career by visiting our site here. Have questions? Ask us in the comment section below.

Check out the video below to hear what HBO Senior Vice President, Jay Roewe (COM '79) has to say about PitchFest and the forward-looking aspect of a Media Ventures degree.