Check out my interview with BU College of Communication alum Paul Kresge, who is now an Account Manager for Centro, an advertising tech company in Chicago. Kresge talks about how he’s been able to use what he learned at COM to help him become successful in the communication industry.
Kresge received his Bachelor’s degree in Communication at Boston University. He went on to earn a MS degree in Public Relations at BU’s College of Communication.
Recently, Centro was ranked No. 1 on Ad Age’s 2014 list of best places to work in advertising, media and ad tech. Centro makes software that helps companies better engage with their audience.
Have any questions for Paul that we didn’t cover in this interview? Feel free to ask in the comment section below.
Interested in attending one of BU College of Communication’s graduate programs? Check out our website to get more information on all the programs here at COM.
Tucked away in the College of Communication’s Film & Television department sits a relatively new Master’s program that you may not know much about—Media Ventures (visit our site to find out program details). The program, which has only been around for five years, already has its graduates making quite a splash in the world of new media.
Media Ventures (MV) is a 12-month MS program that focuses on media innovation and entrepreneurship—a creative degree for creative students. This bi-coastal program combines practical experience with theory and mentorship to help students prepare for a career in technology, business and media (if the business component appeals to you more, a dual MBA/MS degree in MV is available- more information can be found here).
“I look at it as the new producing,” says Media Ventures Director Cathy Perron. “I was a TV producer and I liken this to that process [producing]. You have the idea phase to air date, and all the constituents you work with until the show airs. Here, instead you are coming up with a new media process and working with similar constituencies,” she says.
During their first semester in Boston, MV students develop a new media business product or service, complete with prototype, business and marketing plans (this project serves as the degree’s thesis component). Students work with each other to brainstorm and pitch different ideas. The following two semesters are spent in Los Angeles, where students complete two internships while simultaneously finalizing their thesis. “Los Angeles has a very vibrant startup community and most are focused on media startups,” says Perron.
Students in MV talk about their experiences as interns in start-ups in Boston and LA.
As the two semesters unfold in LA, students are constantly working to improve their new media project. Each summer, COM hosts their annual summer PitchFest, which gives MV students the opportunity to present their projects to a guest panel of media start-up and venture capital experts. This 15-minute presentation with 15 minutes of Q&A allows students to receive valuable feedback on their ideas and create networking connections with those in the media industry. Check out pictures from this year’s PitchFest by liking BUMediaVentures on Facebook.
Even if creating the next big app is not your goal, there are other things you can do you’re your MV degree. “Students who have graduated are getting really good jobs,” says Perron. “They are in well-compensated strategic positions. The program was timely in its launch because the kinds of jobs out there are jobs that Media Ventures will prepare students for,” she says. The program has alums in positions like Senior Manager at Hulu and Editor of Bloomberg.com.
Beth Haber, Consumer Insights Manager at Hulu and graduate of the program, says her role at Hulu is directly related to what she learned in Media Ventures. “Media Ventures is focused on the execution of media and the introduction of new media platforms,” she says. “Hulu has really been a part of that. It’s interesting to see what I was learning in the program and how it relates to what I do every day now,” Haber says.
COM’s current MV class is comprised of students from all walks of life—a largely international crew with backgrounds in technology and engineering, design and even law. “What I want to stress is it’s a cross-disciplinary program,” says Perron. “Anybody who’s interested in any different form of media could come into this program as a one-year grad program and learn the strategies of innovation,” she says. “You get real roll-up-your-sleeves practical experience, where at the end you have a calling card [thesis project] to show a possible employer or investor and you can show them what you’ve done from concept to marketplace,” says Perron. “It’s a tremendous opportunity.”
Make sure to follow @BUmediaventures, so you can keep up with what’s going on in their program.
Do you have a great idea for media innovation? The Media Ventures graduate program could be for you! Learn how BU’s College of Communication can help you take that next step in your career by visiting our site here. Have questions? Ask us in the comment section below.
Check out the video below to hear what HBO Senior Vice President, Jay Roewe (COM ’79) has to say about PitchFest and the forward-looking aspect of a Media Ventures degree.
One of the greatest components to Boston University College of Communication’s Journalism graduate program is the professional project. When I say “greatest,” I don’t mean easy, fun or relaxing. As with anything great comes hard work, and that is exactly what the professional project showcases. After three semesters worth of classes, sleepless nights, and every ounce of blood, sweat and tears you have finally reached the end. You are now a mere shadow of what you were when you first entered grad school, and your professional project is your opportunity to show everyone else that transformation.
What is a professional project? I will explain. All candidates for the MS in Journalism must submit a professional project in their final semester. Each student arranges for a faculty member to be their adviser for the project. Upon completion, students are expected to endeavor to sell or place their work with a professional news organization.
Third semester Broadcast Journalism student Ashley Davis set out to accomplish one of the most daunting tasks and most impressive professional project to date— The Midterms 2014, a live coverage production of this year’s midterm elections. I shall elaborate.
Monday, November 5 at 6 p.m., the night before Election Day, a dress rehearsal took place. About 60 BU students (both grad and undergrad) were involved, including an impressive number of BU COM faculty and staff. Everyone had a job to do. Some were helping in the studios, a handful of students (selected by Ashley after auditioning) were anchors at the National Desk and others were scattered throughout Massachusetts, New Hampshire and even D.C. to act as call-in reporters for the live production.
Ashley went over every aspect of the entire coverage the night before and explained exactly what needed to be done. After she sent the troops on their way, she remained at COM to get ready for Tuesday, November 4. This was her professional project, and since everything was going live, there wasn’t any room for mistakes, as per usual.
Tuesday, November 4 came quickly. Some people were asked to report to the studios several hours before going live at 9 p.m. At 7:30 p.m., the anchors prepared their cut-ins—pre-made news packages (stories). These packages would air in-between 7:30 and 8:30 p.m., mixed in with some live shots, on-cam anchoring and reporters calling in from different headquarters around Massachusetts.
I spent my time on COM’s third floor in Room 321, where I worked with others to help Professor Susan Walker push out live content and numbers for the anchors to live report as votes came pouring in from states across the nation.
Here is a breakdown of The Midterms 2014‘s amazing team and their various roles:
On campus at COM, in Studio East/West:
First Block: Anchors Supriya Muppala and Peter Zampa
Second Block: Anchors Taylor Walker and Justin Shrair
Third Block: Anchors Mikaela Lefrak and Jamie Bologna
During this block, Kate Kahn — BU professor and former Senior News Producer for WHDH-TV (NBC-Boston)— served as the live shot producer, coordinating all the live reporters. Andre Khatchaturian and Louise Liu— both Broadcast Journalism students at COM— were anchors at the National Desk. Lauren Westberg— Broadcast Journalism grad student— was a live reporter and interviewed Professor Groshek, Professor Carroll and Tom Fiedler—the Dean of COM.
Candidate Headquarters: Students were placed at all of the following locations in order to quickly report polling results back to BU’s College of Communication.
Steve Sisto— MA 6th Congressional District, Seth Moulton Headquarters
Paul Dudley—MA Governor Charlie Baker Headquarters
Ashley Paul— MA Governor Martha Coakley Headquarters
Christina Erne—The Casino
Hayley Crombleholme—MA Senate Edward Markey Headquarters
Noelia Valero—Washington D.C.
Rachel Mccubbin—NH Senate Scott Brown Headquarters
Nikita Sampath and Rebecca Sananes—NH Senate Jeanne Shaheen Headquarters
Keri McAlpine and Kathlene Gibbs—MA 6th Congressional District, Richard Tisei Headquarters
COM Professors Involved: The following faculty and staff members stayed hours and hours after they should have gone home. Instead, they helped make sure this live-production was nothing less than exceptional. Just one more example of COM’s professors doing all they can to make their students succeed.
R.D. Sahl- Broadcast Journalism Professor
Susan Walker- Broadcast Journalism Professor
Christophor Cavalieri- Film & Television Professor
Jacob Groshek- Emerging Media Studies Professor
John Carroll- Mass Communication Professor
Kate Kahn- COM Professor
Technical Operations Team: Quite possibly the most important part of this production, these students and staff members worked hard to make sure everything in the studio was functioning and the coverage aired without flaw.
The Midterms 2014 was an immense success. Ashley Davis could not have done a better job handling such a high-stress situation, nor could she have selected a better team. Ashley never lost her composure, always made time to answer questions and kept very calm throughout the entire evening. She had so much responsibility lying squarely on her shoulders, but yielded excellent results.
Watching Ashley’s professional project come to life makes us first semester grad students realize that this time next year, a similar task is awaiting us. Although it was a little intimidating, I now feel inspired to find a professional project in which I can showcase all I have learned throughout grad school. No other institution would provide the resources, the studios and opportunities to create something so impressive and professional. Now, not only does Ashley have a remarkable production to add to her resume, but she also made history happen, right there on the third floor of COM.
Ashley Davis’ final professional project is currently being edited. Check back here to view the final publication and follow her on Twitter @ashley_m_davis to see what else she is up to.
On Wednesday, December 10 from 5-7 p.m. in Room 209, the College of Communication’s Department of Journalism is hosting the Journalism Graduate Showcase. The event will feature journalism graduate students presenting excerpts of their professional projects. Seniors, graduate students and faculty members are all invited. Adult beverages will be served, so please bring your ID.
Interested in one of BU College of Communication’s graduate programs? Tell us which one and why in the comments section below. You can find out more information on our website, so be sure to check it out here.
Even if you’re not in the communication world, chances are you’ve probably heard at least one conversations discussing new media—social media has changed everything, from interpersonal communication to journalism, and more. Traditional media may still be around, but new media is quickly growing. It feels like an absurd amount of media outlets and technologies have come and gone over the past few years, especially with the widespread use of smartphones. I had to wait till my freshman year of high school to get a chunky old flip phone. Now, parents are handing iPads and iPhones to their kids before they can even talk!
After a few years of discussion, BU’s College of Communication finally decided to introduce a one-year Master’s program that focuses solely on new and emerging media. The MA program, Emerging Media Studies, is one of the first in the nation to do so (go BU!).
One of the primary courses taught within EMS is a collaborative class entitled Extended Group Research Project Seminar. Quite a mouthful, right? But the year-long class is not as intimidating as it seems. According to EMS Director and Professor James E. Katz, Ph.D., the class aims to prepare students to take positions that will be a fast track to leadership in various organizations by helping them to become experts in big data, consumer psychology interaction, and research methods.
“Our goal is to mentor students in doing meaningful research relating to emerging media so that when they take their post- graduate positions, they will already know how to do research and will have a portfolio to show employers,” explains Katz. I may be a PR student, but I already love the sound of this class. It’s a class that does more than just theoretical and academic discussions. It’s actually preparing students for the “real world” after graduation.
One of Katz’s students, Katharine Sipio, heartily agrees. Having majored in both English and Communication Studies at Saint Joseph’s University for undergrad this past spring, Sipio is excited for the possibilities this class has opened up.
“The readings and projects we do not only give us some strong writing samples, but [also] research skills that would be applicable in different types of careers,” says Sipio. After taking this class, Sipio can see herself going into a “various number of communications careers such as a social media consultant, or maybe even going into PR, media management, copywriting, or exploring the world of digital writing and publishing.”
In addition to Sipio, I was able to talk with two more of Katz’s students, Adrien Park (Syracuse, ’14) and Brittany Anderson (UMASS Lowell, ’14). All three of them had nothing but good things to say about this class, even describing it as their favorite class of the semester. Park adds that the class has become somewhat as a family between the students and faculty because it is solely for EMS students.
“The professors and TA’s are extremely caring and helping, giving us a lot of great tips and insight about working on research [projects],” explains Park.
Next semester, the class will begin working with a project sponsor. This sponsor will be a local organization for which students will work on a research project that focuses specifically on that organization’s needs – just one more example of how BU is preparing its students for post-graduation careers.
Make sure to follow EMS on Twitter @DEMSatBU and like them on Facebook so you can stay updated on all the happenings within the program!
Does this sound like a program you’d like to learn more about? Tell us why in the comment section below!
Please feel free to ask us any questions you have about the EMS program and be sure to check out or website for more information on all graduate programs offered through BU’s College of Communication.
This past week, I got out of the grad school bubble and spoke with some very knowledgeable undergrads about their experience working for the The Buzz, Boston University’s lifestyle magazine. The hard-copy magazine is published every fall and spring semester, but their online magazine publishes a variety of content on a weekly basis. The magazine’s sections include a little something for everyone – campus, city, arts, fashion, music, food, sports and travel. The site also features “The Weekly Buzz”, a video component showcasing a range of different lifestyle topics, from BU artists to features on the Assembly Row shops in Somerville.
With a mix of graduate and undergraduate students, The Buzz’s staff is large, ranging from writers to photographers to copy-editing and advertising. Alison Ortiz, a freshman in the process of transitioning over to COM’s Broadcast Journalism program, holds three different positions with the magazine. She is responsible for The Buzz‘s Instagram account, publishing for events and broadcast. Alison says she heard about The Buzz through a campus SPLASH event, where students are exposed to everything from BU’s cultural clubs to dance groups, from academic associations to religious life.
Katie Tamola, a Journalism graduate student, writes for The Buzz‘s campus section. “My experience has been nothing but positive and my editor has been amazing,” says Katie. “As somebody who didn’t go here for undergrad it’s ironic I covered campus. The Buzz has pushed me out of my comfort zone. Sometimes it’s daunting to go up to someone and ask them about their noncommittal sex habits, for example. It’s been so much fun and they’ve given me such great opportunities. I’m so grateful. It helped me be a better writer and gave me the confidence to write for other publications as well.” Katie also commends The Buzz for being hospitable to new ideas, saying, “If you work for campus but want to do something else, they are open to that.”
“I’ve made filming and editing my life and got really involved,” says Alison. The magazine can be flexible to your commitment level, however, and doesn’t require you to take on more roles than you can handle. “It’s very relaxed,” she says. “You don’t have to do a million different things, you make it as much as you want it to be. They don’t restrict you or hold you back either.”
Sarah Wu, a sophomore majoring in Journalism at BU, writes for three sections of The Buzz – campus, fashion and food. She also heard about the magazine at a SPLASH event and began attending meetings, initially starting with food and then taking on other sections. Sarah says for her, the process has been a lot of deadline juggling depending on which section is going to be published online, or what piece she is working on for the print magazine.
“It depends where we are in the cycle,” she says. “There have been times when I’m writing one article for each section. For campus, I write one monthly, for events, if something comes up like fashion, they ask can you go cover this, and for food it’s generally dining hall stuff or campus food trucks.” When asked about what she’s learned from working with The Buzz, Sarah cites time management and the opportunity to improve her writing skills. “You’ve got to learn to be on your toes,” she says. “Since I’m writing for three sections I always have deadlines and you learn to manage your time.” “The more you write the better you get,” she adds. “Being able to receive feedback from the editor is very constructive.”
Gianna Fischer, a sophomore PR student, manages all of The Buzz’s social media. While she writes for other organizations on campus, she wanted to focus on the business side of things as well, saying publishing is an industry often misunderstood in terms of its business orientation. “So far it’s been a really good experience and a lot more organized than other organizations I’ve worked with in the past.” Social media falls outside of The Buzz’sthree main publishing components, to include publisher, events and PR/advertising. Events primarily work on the fall and spring release parties, advertising and PR build the brands and funds for print, while social media cultivates the magazine’s online presence.
“The Buzz’s publishing group is really structured and keeps people directed,” says Gianna. “It’s great to be a part of something with clear cut goals and to see strong leadership.” On working the social media side of things, she comments, “It’s a real world application that I wouldn’t have at the professional level otherwise. We’re talking to actual clients. COM is great because they have AdLab and PRLab, but being able to do that before you get into those classes is nice,” she says.
I asked all three undergrads what they thought of grad student involvement at The Buzz, and they all enthusiastically supported it. “The Buzz is the type of organization that likes to push limits and be the best. Grad students would put us a step above,” says Gianna. “At the start of the semester we have an all staff meeting the first month. They tell you what The Buzz is about, give you contact information and you talk to editors. If you want to join now you can talk to a particular section. They’re very open to having new writers,” says Sarah.
On Nov. 18, The Buzz Fall 2014 print issue will launch, and copies will be available at the George Sherman Union on campus. There is also a launch party called “Refined 2014” on Nov. 20 in the Burke Club Room at the Agganis Arena. The party is intended to promote the issue while also showcasing student talent that may have been featured in either the print or online edition. Refreshments, raffles, music and more will be provided.
Photo by Cydney Scott for Boston University
If you are interested in joining The Buzz, you can email Ashli and Meredith (Editors-in-Chief) at email@example.com, or contact a specific section (emails below). Have you written for The Buzz? Tell us what your experience was like.