Internship. The ten-letter word has the power to totally freak out college kids. Thoughts of how to land a dream internship causes students to panic and lay awake at night, because sometimes it’s hard to get your start and find hearty experience to put on your resume. Luckily, the Boston University chapter of the Public Relations Student Society of America (BU PRSSA) realized this and created Unleashed PR in response.
Unleashed PR is the BU PRSSA student-run public relations firm, which provides students with real-world experience. Students have the opportunity to apply what they’ve learned in the classroom to real clients, gaining hands-on experience to build their resumes and portfolios, which in turn, sets them up for internships and jobs.
I had the opportunity of experiencing two completely different sides of Unleashed PR- being an Account Executive for a client, and running the show.
Last year, I was happy to be placed on the Sweat and Soul Yoga account. I worked on a team with four other students, and we spent the Spring semester brainstorming ways to increase the yoga studio’s clientele through fun and creative campaigns and events. I learned so much about writing press releases, pitching to clients, and creating campaigns, all before I even took my first Public Relations class. And the best part? I was able to put all of this on my resume. After all, it was real-life work for a real-life client.
This year, my experience with Unleashed PR was entirely different. With my friend Ellen Cohn, I decided to step up to be the Agency Director, or in fancier terms, the Vice President of Public Relations. Although it was tough, this was the perfect opportunity to see exactly how a firm runs from the top. I managed the student teams for clients like Inside Films, Project Mailbox, Sweat and Soul Yoga, Zaarly, Of Rags, and NYC rapper Hassan Salaam. The wide range of clients allowed me to see inside the fashion, non-profit, technology, consumer, and entertainment PR fields.
Working with Unleashed PR as an Account Executive as well as an Agency Director has been invaluable. Taking that first step into the public relations world can be terrifying, but I did it with ease through this internship-like experience. So if you didn’t know where to start, now you do! Any member of BU PRSSA is more than welcome to join the team! Email me or visit buprssa.com for more information.
I had hoped to spend my Spring Break in a warm, sunny California. However, the weather wasn’t exactly what I had expected. It rained 3 out of the 5 days but I kept thinking to myself, “the weather is better than Boston, the weather is better than Boston.” Well, according to weather.com it wasn’t. In fact, as soon as I left, Boston shot up to 70 degrees. I thought I had lost my chance. One of the few sunny days I was guaranteed in Boston I spent on a plane ride back to California. My spirit was shot but not destroyed. Then, the unthinkable happened. The weather stayed the same. In fact, it was better. From the Sunday I returned all the way to Friday, Boston weather acted like summer. From 7 AM in the morning to late at night, the temperature stayed at 70 degree and even rose. I was confused as to what to do with myself since no one prepared me for sunshine in March. Luckily, I’ve learned and I am here to tell you all exactly where to go and what to do!
Hey everyone! Since coming back from spring break, I’ve had only one thing on my mind: SPF’12!
Hey guys! I am back and blogging for you guys again. Earlier in the semester I told you guys that I was auditioning for The 25th Annual Putnam County Spelling Bee. Time sure does fly by as I am now in the final week of rehearsals before opening night!! For the past month, my life has been schoolwork, work, rehearsal & sleep, all day everyday. But I’ve still managed to find time for a social life. For this blog post, I’ve chosen to write my Top 5 Tips for surviving the balancing act of college.
Hey everyone,
Boston University is a great school in itself, but as a COM student the education would not be complete without the number of great internships the city of Boston has to offer. Whether you’re studying to become the next Anne Curry, Lizzie Grubman, or Scorsese there is an internship in Boston that is perfect for you. For broadcast journalists we’ve got Channel 5, NECN, NESN, for PR majors there’s Boston Medical Center and CONE Communications, and for Film/ TV TD Garden, and a number of production companies that are making films through out the year.
Spring semester hitting its midway point is the cue for summer internship application deadlines and for interviews to begin! A couple weeks ago, I had an interview for a summer internship position at my dream advertising agency, Digitas. Digitas is a worldwide advertising agency that is not only known for its awesome list of huge clients, but also for pioneering digital advertising. They have offices all over the world, but one of its biggest North America offices is located in downtown Boston, a convenient 20-minute T ride away. I was anxious and excited to be given the opportunity to interview, but was also nervous because I was informed by human resources that upon my arrival, I would be meeting with four of their employees in back to back interviews. I did my research on the agency as well as on my interviewees and discovered that one of them was actually a recent COM alumnus. While this made me feel a bit at ease, I also felt the need to impress her even more since she would be familiar with my background and could very well be tougher on me.