Hello there future Terriers! I hope you are all having WONDERFUL summers, and getting a chance to go out and enjoy the beach/pond/pool/swimming location of choice. If you’ve seen the Open House 2012 video, you’ll know that I’m partial to the COM lawn fountain. However, I was forced to pull myself away from frolicking on the front lawn of 640 Commonwealth Avenue when I heard that Social Media Day 2012 was coming to Boston!
Ahh, I can hear the ears of all you Facebook fanatics perking up already. But what’s Social Media Day you ask? Well since 2010, social media news site Mashable has hosted Social Media Day, which is an annual event to celebrate and recognize the power of and accomplishments in social media across the world. This year, COM hosted its own meetup in partnership with Mashable.
But what exactly went on? Well, we gathered top social media representatives from major sports teams and businesses including the Boston Red Sox, the Celtics, the New England Patriots, allen&gerritsen, and Startup Health to take part in several panels on the state of social media from the business perspective. Not only was this a chance to hear these professionals speak as well as ask them questions about social media and its business applications, but it was COMPLETELY FREE.
Well as an advertising major, I found it particularly interesting to listen to Tamsen McMahon, Vice President of Digital Strategy for allen&gerritsen, a major agency in Boston. Her frank and often witty insight revealed that your brand, whether that is your brand as an individual, a small business, or an international corporation, should not invest in social media marketing unless you have a strategy and a purpose for doing it. You don’t have anything to blog about? Then don’t blog. Her direct tone was enough to convince this future Mad Man that if one is trying to create a personal connection with a customer, they better know what their brand stands for and what their customer wants.
#smdayBos wasn’t all work and no play. Two lucky winners walked away with Amazon.com giftcards after winning Social Media Buzzword Bingo (multi-platform viral ecosystem anyone?), and the panels were followed by a fabulous reception on the COM lawn complete with music, food, and a chance to hang out with some of my favorite COM people.
Until next time, signing off ~
~ Jon Mayer.
With admissions decisions out and May 1st fast approaching, I am getting more and more excited to welcome the new class of 2016 to COM. I remember getting my acceptance letters and feeling the pressure to make that final decision. These past two weekends, the COM Ambassadors welcomed over 250 admitted high school seniors and their families to take a look at the school. They were able to hear from faculty, have lunch with current students, meet our amazing Dean of Students Kenneth Elmore, and take a tour of the COM building. For all of you who did attend, my hope is that you felt all of the energy we exude and it made you your upcoming decision a little easier. I was unfortunately not able to attend any Open Houses when making my decision and for those of you who are in my boat, I want to share with you three big take-aways that I think became a running theme of the past two Saturdays.
First and foremost, CONGRATS on your acceptance to BU COM! Time to attend Open House, submit your final decision and rock your new BU gear in school. Next up is finishing senior year on a high note and attending summer orientation. Believe me when I tell you that once you go to orientation you’ll never want to leave Boston for the rest of the summer. By the time the weekend is over you’ll be planning lunch dates with your new friends for September. While at orientation you will get a small taste of Boston’s vibrant culture. Just wait until you get here in the fall when you can fully explore (and eat and shop your way through) the different neighborhoods.
Boston University is a great school in itself, but as a COM student the education would not be complete without the number of great internships the city of Boston has to offer. Whether you’re studying to become the next Anne Curry, Lizzie Grubman, or Scorsese there is an internship in Boston that is perfect for you. For broadcast journalists we’ve got Channel 5, NECN, NESN, for PR majors there’s Boston Medical Center and CONE Communications, and for Film/ TV TD Garden, and a number of production companies that are making films through out the year.
With Coachella fast approaching and the Lollapalooza lineup leaked this week, I’ve been feeling some serious music envy lately. Really, though, to all of you flying out to California for Coachella in April, stop telling me about your plans. I’m too jealous. If you’re like me and are struggling to find a couple of dollars for your Starbucks order each morning, you probably won’t be headed out to any major festival this spring or summer. Have no fear though! There are some great acts coming to Boston in the coming months. Best of all, these shows are relatively cheap.

Hey everyone! As a new COM Ambassador, this is my first blog, and let me just say I’m so excited for this semester. It’s only been two weeks, and already my schedule is crazy hectic. As much as I love everything I’m a part of, taking a break every once in a while can do wonders to your mindset.
Hey everyone! Boston is such a great place for so many things! We have awesome sports teams, great sightseeing places and incredible food! The dining halls here are great, especially at West campus where I eat frequently, however it’s always nice to go out to eat once in a while.